Copywriting is one of the elements of effective digital marketing and a very lucrative career opportunity as businesses are always looking for copywriters to help them increase sales either as a freelancer or as a full-time offer.
If you have ever wanted a career in copywriting, but you are wondering,
- What is copywriting?
- How can I be a copywriter?
- Can I make money from being a copywriter?
- Is copywriting relevant?
Or, you are a business owner who doesn’t seem to understand the relation between copywriting and your business.
You don’t have to worry anymore because, in this article, I will be clearing your doubts with the knowledge I will be sharing in this article if you will read till the end.
What is copywriting?
Copywriting is the act of putting words together with the purpose of influencing the purchasing decision of people, especially your target audience.
It can also be said to be the process of writing marketing content that will motivate people to take actions like buying a product, donating to a cause, registering for a course, or even scheduling consultation sessions.
All in all, copywriting is convincing other people to do what a business wants them to do.
You don’t have to be a business owner before you can use copywriting, as long as you want people especially people who don’t know you, to do something for you, then it is relevant for you.
Materials created or copies written can include written text that can be either published online or in print, as scripts that can be used either for audio or video commercials.
As much as you might not have noticed, we are surrounded by copywriting from your mailbox, like catalogs, as sales letters for different products and services. so you see, at one point in time or the other, we have had experiences with copies written by other people to sell products and services.
Copywriting is different from content writing for social media, an article, or any kind of content, the main purpose is not for entertainment, but to drive responses from your target audience, influence their purchasing decisions, and get them to eventually buy whatever product you are selling.
It basically addresses a couple of things that make it different from other forms of content. From the specific audience to unique promises, down to social proof and a call to action.
You are writing to market a product to create awareness and get your audience to take action that will bring about sales for a business.
In the images below, I will be sharing with you the difference between a social media post and a social media post with a sales copy.
This second image is a social media post without a sales copy in it. Source
They are both from the same brand’s social media pages but they are different. Copywriting is not for awareness but to ensure that potential buyers that the desired actions.
If you are wondering how to become a copywriter, register for our 90% practical digital marketing course, where you will get practical knowledge on this and many other digital marketing strategies that can be implemented to grow your business.
You will also get access to a supportive community of fellow digital marketers like you where you can ask questions, get answers and grow your career simultaneously.
For businesses, it is important to invest efforts so you can get your desired result, at the conception of a business, the desire is to grow and growth can’t take place if there are no sales or nobody patronizes you, and for that to occur you need the services of a copywriter.
I’m sure you want to know who is a copywriter and what makes a person qualified to be a copywriter. I will be sharing that with you if you will read it till the end. But before I do that, I want to share something with you which I call,
Importance of copywriting
Like I said earlier in this article, copywriting is a very important tool in digital marketing that will help you to make more sales, so it is either a business owner employs a copywriter or works as a copywriter.
This pattern can work, till the business expands and the business owner can no longer afford the luxury of time to put into copywriting and that is when renowned copywriters come in and do their job. The importance of copywriting is:
- It helps to build your brand.
- It gives you insight into your audience’s mind.
- It helps to build an emotional bond between the customers and the brand.
- It captures the attention of potential customers and pushes them to take action.
- It helps to increase sales as the more explanatory and captivating a copy is the more sales for a business.
Every business out there should invest in copywriting or should make it a part of their strategies especially if they want to grow with digital marketing.
Remember I said, I will be sharing with you who is a copywriter, let’s get to that part of the write-up. Meanwhile, in our 90% practical digital marketing course, we teach our students how to write amazing and captivating sales copy alongside other digital marketing skills and knowledge they need.
Being a copywriter is not enough, you also need sound knowledge in digital marketing so you will be able to understand what you need to do and how you can achieve it with ease and this is what our course offers.
Who is a copywriter?
A copywriter creates clear, compelling copy to sell products, services, educate and engage consumers through web content, blog post, product description, email marketing, social media marketing as well.
[bctt tweet=”A copywriter creates clear, compelling copy to sell products, services, educate and engage consumers through web content, blog post, product description, email marketing, social media marketing as well.” username=”dmsinstitute”]
This person can be likened to a salesperson behind a computer, which literally means a salesperson who writes to make sales. This means that everything the person writes or creates must sell particular products or services.
A copywriter also writes industry reports, presentations, video scripts, uses conversion elements examples, etc. These copies are written to guide the reader to take an action.
As you must have thought, nobody was born as a copywriter like every other profession, if you must be one, you have to learn and practice your craft, so you can write excellent copy.
The job of a copywriter is to write content for the sole purpose of advertising and to achieve this, there are some skills that are required just like for every other profession that exists.
They are:
1. A copywriter must have good knowledge of spelling, punctuation, and grammar
You don’t want to write and end up not achieving your goals because your target audience could not understand the grammar in your copy or because of a wrongly spelled word.
If you don’t have this or even if you do, it’s better and safer to use some spell and grammar checking software like Grammarly or give it to someone to read for you.
2. Be knowledgeable about search engine optimization
You may decide not to be bothered about SEO, but imagine what will happen after you write a good sales copy and nobody ever finds it.
Keywords and SEO cannot be ignored especially in digital marketing, if you want your target audience to find you or what you are selling, leverage on keywords.
If you don’t know how to go about keywords and SEO as a copywriter, you can register for our 90% practical digital marketing course, where you will learn how to use keywords and also know how to optimize your copies for search engine crawling.
3. Be open to learning
As a digital copywriter, you cannot afford to hold on to the knowledge you have alone to sustain you through your career. Every day, new knowledge and new ways of achieving a result are being discovered and the one way you can make good use of it is to have an open mind to learning.
Employers don’t want people who are not dynamic and flexible, if there is a new way of doing things, accept it and implement it. This way you are not only helping the company you are working for, but you are also improving your knowledge base and it will help you to produce great results.
[bctt tweet=”Employers don’t want people who are not dynamic and flexible, if there is a new way of doing things, accept it and implement it. This way you are not only helping the company you are working for, but you are also improving your knowledge base and it will help you to produce great results.” username=”dmsinstitute”]
You might want to ask me, can I make money from copywriting?
Yes, you can. Like I have explained at the beginning of this write-up, businesses need copywriters to write copies that would boost sales for them.
According to financesonline, small and medium enterprises represent more than 90% of the business population, accounting for up to 70% of global employment. As you can see there are many existing businesses and new ones will still join over time, and they will need the services of a copywriter.
This screenshot is from a freelance platform, as a freelancer, you get to choose the time you want to work and how much you will love to charge, and of course, it’s a digital job so you are not restricted by your geographical locations. There are many freelancing platforms out there like Upwork, Fiverr, Simplyhired, and many others.
I also want you to know that corporate organizations and businesses are looking for people who have skills that will help them to achieve their goals, and if you have the skill they need or have something similar to what they need, you can definitely make money from being a copywriter.
Copywriting is one aspect of digital marketing, if you want to learn more about digital marketing to become a certified digital marketing professional, you can register for our 90% practical digital marketing course.
You will get to build your portfolio with the projects you will be working on while you are taking our course, and also learn how to position yourself and your portfolio to land a job of your choice.
Frequently asked questions
Conclusion
In this article, I have shared with you the definition of copywriting, who is a copywriter, and everything you need to know if you want to go into the copywriting business. Without proper learning guidance, you might end up spending more time and resources and still not get results.
This is why in our 90% practical digital marketing course, we teach our students how to grow their business with copywriting and other people how they can position themselves for a copywriting job.
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