In the world of marketing and advertising, words hold immense power. They have the ability to captivate, persuade, and inspire action. This is where copywriting comes into play. There has been a growing demand for this specialists, and the question has been, “how do I become a freelance copywriter”
As we both quite know that effective communication is paramount to capturing the attention and interest of potential customers in this digital age. That’s where the force of copywriting is needed.
Copywriting is one of the most authentic means to connect to consumers or audiences in businesses; it involves creating content for the purpose of conversion and sales.
In this article, we will explore copywriting definition, benefits, and how to become a copywriter as a freelancer.
Whether you’re a marketer, business owner, or an aspiring writer, understanding copywriting will empower you to create compelling messages that resonate with your target audience.
Ready? Let’s go!
What is Copywriting?
At its core, copywriting is the art of writing persuasive and engaging content with the purpose of influencing a reader’s actions or opinions.
It involves crafting words and phrases that captivate, inform, and inspire the desired response, whether it’s making a purchase, subscribing to a newsletter, or taking any other desired action.
Copywriting encompasses various mediums, including advertisements, website content, social media posts, email campaigns, product descriptions, and more.
Types of Copywriting
Here are some types of copywriting you need to know to become a freelance copywriter:
#1 SEO Copywriting
In the realm of digital marketing, Search Engine Optimization (SEO) copywriting focuses on creating content that ranks well in search engine results.
It involves integrating relevant keywords and phrases naturally into the text while maintaining readability and engagement.
The goal is to attract organic traffic to a website and improve its visibility online.
This happens when a user with a search query enters a particular word or topic that is attached to what you have published online. Google gets to search through its engine for the best fit answers to the user’s query and display your writing as one of the perfect answers within its first to second SERP (Search Engine Result Page).
#2 Advertising Copywriting
Advertising copywriting revolves around capturing attention, generating interest, and compelling action.
It is commonly used in print, radio, television, and online advertisements.
Effective advertising copy is concise, impactful, and persuasive, aiming to leave a lasting impression on the target audience and drive them to take desired actions.
#3 Direct Response Copywriting
Direct response copywriting aims to elicit an immediate response from the reader or viewer.
This type of copy is often used in sales letters, email marketing campaigns, and landing pages.
It employs strong calls-to-action, compelling offers, and persuasive language to prompt readers to make a purchase, subscribe to a service, or take any other desired action.
#4 Content Copywriting
Content copywriting focuses on creating engaging and informative content to attract and retain an audience.
It includes blog posts, articles, whitepapers, and social media content.
The primary objective is to provide value to the reader by offering insights and solutions while subtly promoting the brand or its products/services.
#5 Social Media Copywriting
With the growing influence of social media platforms, social media copywriting has gained significant importance.
This type of copywriting involves creating concise, engaging, and shareable content for social media posts.
It requires capturing attention within a limited character count, using relevant hashtags, and employing an authentic and conversational tone to foster engagement and build brand loyalty.
#6 Technical Copywriting
Technical copywriting is focused on explaining complex concepts, products, or services in a clear and understandable manner.
It is commonly used in industries such as technology, healthcare, and finance.
Technical copywriters possess the ability to simplify jargon and technical terms, making the content accessible to a wider audience.
#7 Public Relations (PR) Copywriting
PR copywriting aims to generate positive publicity and manage the reputation of a company or individual.
It includes writing press releases, media pitches, speeches, and crisis communications.
PR copywriters possess excellent storytelling skills and the ability to craft compelling narratives that capture media attention and shape public perception.
What Does a Freelance Copywriter Do?
A freelance copywriter is a professional writer who creates persuasive and engaging content for various media platforms on a project-by-project basis.
Your primary role is to craft compelling copy that captures the attention of the target audience and effectively communicates the desired message.
Here are some key responsibilities and tasks of a freelance copywriter:
How to become a freelance copywriter – Writing Copy
Copywriters create written content for a wide range of materials, including advertisements, websites, blog posts, social media posts, product descriptions, sales letters, brochures, and more.
They use their writing skills to produce clear, concise, and persuasive content that aligns with the client’s objectives.
How to become a freelance copywriter – Research
Copywriters often conduct research to understand the target audience, product or service features, and the overall industry or market.
This helps them tailor the copy to appeal to the specific audience and ensure accuracy in the messaging.
How to become a freelance copywriter – Understanding the Brief
Freelance copywriters work closely with clients to understand their requirements, goals, and brand voice.
As a freelance copywriter, you are expected to gather information about the product or service, its unique selling points, and any specific guidelines or style preferences provided by the client.
How to become a freelance copywriter – Developing a Unique Voice
Copywriters need to adapt their writing style and tone to match the brand’s voice and personality.
They strive to create a unique voice that resonates with the target audience and maintains consistency across different communication channels.
How to become a freelance copywriter – Editing and Proofreading
Copywriters review and edit their own work to ensure accuracy, grammar and spelling correctness, and readability.
They refine the content to improve its impact, clarity, and effectiveness.
How to become a freelance copywriter – Collaborating with Clients
Freelance copywriters often work directly with clients or through project managers, designers, or marketing teams.
They engage in discussions, address feedback, and make revisions to meet the client’s expectations.
How to become a freelance copywriter – Staying Updated
Copywriters need to stay current with industry trends, marketing techniques, and writing styles.
This helps them create relevant and compelling copy that connects with the target audience and outperforms competitors.
How to become a freelance copywriter – Time and Project Management
As freelancers, copywriters manage their own schedules and deadlines.
They must be organised, meet project milestones, and deliver high-quality work within agreed-upon timeframes.
Your role as a freelance copywriter may vary depending on your specialisation which informs the specific projects and clients you work with.
Your specialisation may be in specific industries or niches or you could offer a broader range of services.
The Importance of Copywriting
Wondering what benefits can copywriting offer? I tell you that there is a lot you have to offer to businesses, organisations, or marketers as a copywriter.
In a world bombarded with information, standing out from the crowd is essential for businesses and marketers.
Effective copywriting is the help you offer to a business owner or a marketer as a freelancer that enables him/her to cut through the noise and capture his/her audience’s attention.
To further answer your question on how to become a freelance copywriter and the importance of copywriting, here’s why what you do as a copywriter matters and its role in building a successful business:
Engaging and Persuasive: Well-crafted copy has the power to captivate readers, evoke emotions, and drive them to take action.
It has the force to persuade and influence their decisions, ultimately leading to increased conversions and sales.
Builds Brand Image: Copywriting plays a crucial role in shaping a brand’s voice and personality.
With consistent and compelling messaging, you can help as a copywriter to establish a unique brand identity, fostering trust and loyalty amongst the target audience.
Search Engine Optimization (SEO): In the digital age, copywriting is closely intertwined with SEO.
By incorporating relevant keywords and phrases strategically, you can enhance your website’s visibility on search engines and attract organic traffic.
How do I Start Copywriting?
Here are some important factors you need to know in your journey into becoming a copywriter:
- Know Your Target Audience
Understanding your audience is fundamental. Conduct thorough market research to identify their needs, preferences, pain points, and aspirations.
Tailor your copy to resonate with their emotions and motivations.
- Compelling Headlines
The headline is your first opportunity to grab attention.
Craft attention-grabbing, concise, and clear headlines that entice readers to delve deeper into your content.
- Benefit-Oriented Writing
Focus on highlighting the benefits and solutions your product or service offers.
Clearly communicate how it can solve problems or enhance the lives of your customers. Emphasise the value proposition and unique selling points.
- Use Persuasive Language
Employ persuasive techniques such as storytelling, testimonials, social proof, and calls to action (CTAs).
Create a sense of urgency or exclusivity to encourage immediate action.
- Clear and Concise Communication
Write in a conversational tone, keeping sentences and paragraphs short. Avoid jargon or overly complex language.
- Test and Iterate
Copywriting is an iterative process. Continuously test and analyse the effectiveness of your copy.
Experiment with different approaches, headlines, CTAs, and evaluate the results to optimise your messaging.
How do I find Copywriting Jobs?
Getting copywriting jobs can be done through various means. Here are some strategies you can use to get opportunities in copywriting and become a freelance copywriter:
#1 Cold Pitches
Identify potential clients or businesses that could benefit from copywriting services.
Craft a compelling pitch highlighting the value you can provide and reach out to them directly via email or LinkedIn.
Doing this requires you sending a professional email that states out what the company is currently doing excellently and how it strikes an interest in you and intersects with your career goals.
Then you may want to highlight your relevant skills and how that solves a problem you have identified from your research about the company.
Personalise your message and explain how your skills can solve their specific copywriting needs. Keep it highly professional using the marketing strategy of how a sales funnel works.
An example is if you reach out to 500 companies in a week, there’s a possibility of getting 5 who want to take it a step forward. And the loop continues depending on how compelling the email crafted is.
#2 Social Media Marketing
In this digital age and with about 4 million active users on social media, you can be sure to reach more people who are in need of your services.
Leverage the power of social media even as every business is marking their presence digitally.
Create valuable content that connects you to your audience and positions you as the go to person for their copywriting services for either their businesses and individual needs.
Share your writing samples, engage in conversations, and establish yourself as an expert in copywriting. Some companies also post job openings directly on social media platforms.
#3 Freelance Platforms
Create a profile, showcase your skills, and actively apply to relevant job postings.
#4 Job Boards
Check out job boards focused on writing and marketing, such as Jobberman, Indeed, ProBlogger, and LinkedIn Jobs.
Use keywords like “copywriter,” “content writer,” or “marketing writer” to narrow down your search.
Attend industry events, conferences, and local meetups related to marketing, advertising, and content creation.
Connect with professionals in these fields and let them know you’re seeking copywriting opportunities. Networking can lead to freelance gigs or even full-time positions.
#6 Content Agencies
Many marketing agencies, digital marketing firms, and content creation companies hire copywriters.
Research agencies in your area or online, and visit their websites to see if they have any job openings or freelance opportunities listed.
#7 Portfolio Website
Create a professional website or online portfolio showcasing your writing samples, expertise, and services.
Optimise your website for search engines so potential clients can find you. Include a clear contact page for inquiries.
By understanding the different types of copywriting and their applications, either as a current freelancer or an aspiring copywriter, you can harness the power of persuasive language to connect with the target audience of your clients, build brand loyalty for them, and achieve their marketing objectives.
Although, sometimes there’s a need for guidance when starting or switching careers, and this guidance can be gotten with our 90% practical digital marketing course.
Where you get to have all the guidelines required through a support team and other digital marketers/copywriters like you that will stand by you through the entire journey.
Whether it’s SEO copywriting, advertising copywriting, or any other type, the key lies in you crafting compelling and persuasive content that resonates with the intended audience of your clients as a freelancer.
Remember, clients are always looking for how to save costs by paying a skillfully talented freelance copywriter for their projects, so, always tailor your applications or pitches to each opportunity when applying for jobs.
How to Become a Freelance Copywriter FAQs
How can I improve my skills as a freelance copywriter?
Here are some practices to enhance your freelance copywriting skills:
- Explore content by other copywriters: Familiarize yourself with diverse writing styles to understand how to connect with various audiences. Consider subscribing to blogs or magazines to dissect the formatting and language used by writers. For instance, if you aim to improve your business-to-business (B2B) copywriting, study articles employing a B2B style.
- Collaborate with a range of clients: Embrace opportunities from organizations in different industries. You might write product descriptions for a new mobile app and create blog posts about healthy eating in one go.
- Adapt to different writing styles: Clients may demand specific styles, such as avoiding idiomatic expressions or adopting a conversational tone. Flex your writing skills to meet their requirements and enhance your versatility.
- Broaden your copywriting portfolio: The more projects you undertake, the more diverse your portfolio becomes. A varied portfolio attracts more clients. For example, include samples targeting different age groups to appeal to organizations with a range of audiences.
Which type of copywriting is most in demand?
Email Copywriting. Email copywriters generate email concepts and provide creative input for email designs. The exciting part is that emails remain essential for businesses, ensuring a continuous demand for email copywriters.