Do you wonder how you can become a social media manager? Or have you tried to understand the responsibilities and duties of a social media manager and you still can’t figure it?
For you, you might be tired of your regular job and you want something exciting and challenging like being a social media manager, but you don’t know how to start or you are worried you might not fit in.
You are in the right place because, in this article, I will be sharing with you
- The definition of social media
- The responsibilities and duties of a social media manager
- The importance of having a social media manager for a business
- And finally, how to become a social media manager
Another thing that you may be running through your mind is that, how can you be a social media manager without experience. Yes, you can be a social media manager without experience, but you must be willing to gather the experience to become a social media manager.
In our 90% practical digital marketing course, you will learn what you need to know to be a social media manager alongside other digital marketing strategies that will be useful for you to grow your career as well.
Social media management goes beyond just posting infographics, written content, and videos, it has to do with putting plans and strategies in place to achieve the goals you desire. Every business and organization has goals they want to achieve and what they also intend to achieve with digital marketing.
It is your duty to achieve the goals related to digital marketing as social media is a tool that you can use to achieve this. I know you are curious to know who is a social media manager and how to become one, let’s start with understanding what is digital marketing and its relation to social media management.
What is Digital marketing?
Digital marketing is a form of marketing that is done across the internet using gadgets like mobile phones desktop computers. It has to do with putting strategies in place to sell a product or service online. Social media is one of the strategies that you can use to achieve this. The other strategies include content marketing, email marketing, social media advertising, and SEO.
As much as these strategies can be independent, they still depend on one another to survive. For example, to be successful at email marketing, you need to have good knowledge about content marketing because of the content that would be on your newsletters. There are also some underlying skills needed for each one of them and if you can master one, you can work with another with that knowledge.
Like I said earlier, social media is one of the strategies in digital marketing that can be used to grow a business. I will be explaining more in the other paragraphs in this article.
To fully understand your role as a social media manager, you must know what is social media marketing, and this is what I will be sharing in the next paragraph.
Social media marketing is the process of creating and sharing content with your target audience across social media platforms to market your products and the services you offer. It also comes along with the goal of increasing engagement, getting more traffic, and of course, converting them to paying customers.
It goes beyond waking up one morning, putting thoughts into writing, and making them into content, and sharing. It involves
What do you want to achieve with the content you want to share on social media? do you want engagements, increased traffic, conversion or do you want everything? If you can identify what you want to achieve, you will be able to properly structure your content to help you achieve the goal you want to achieve.
This image above is an example of a social media post with engagement and silently for traffic and conversion. A user can see this post and be curious to know more about the product this brand sells or the services they offer and decide to become a customer.
Another way your goal helps you is that you will be able to identify the social media platforms that you can use to market your products and the kind of content that would resonate with them and convince them to take the step you want them to.
Basically, your social media marketing goal will form the basis of all the strategies and structures you will put in place.
I want you to see this video on the importance of social media for business owners and see why your role is important to these people.
Social media management is the process of managing the online presence of a brand across social media platforms like Instagram, Facebook, Twitter, and others. This is achieved by creating, publishing, and analyzing the content you share to be sure that they align with your goals of resonating with your target audience, convincing enough to convert and make a purchasing decision.
It also involves engaging and interacting with internet users across social media platforms. and of course, there are tools and services that you can use to achieve this.
A social media manager is an individual who does social media management. You are responsible for everything that has to do with managing the social media visibility of a brand.
- Create and develop engaginga nd intelligent social media strategies.
- Plan and curate contents for all social media platforms.
- Manage new campaigns that promotes your organization and brand
- Responding to comments and making engaging conversations discussions with your followers.
- Do audience research
- Track, analyze and report performance on social media platforms using tools like google analytics, facebook insight, etc.
- Create targets to increase brand awareness and incraese customer engagement
- plan and manage a budget for social media activities
- Build and maintain a solid onlien presence for teh brand.
- Oversee and monitor customer service through social media platforms
These responsibilities are not limited to what is listed above. One thing with this social media manager’s role is that you can decide to go into full-time employment or be a freelancer getting gigs from brands and corporate organizations.
For full-time employment, your salary range will differ in regards to the budget of an organization or brand. Both opportunities have their disadvantages and advantages. It is up to you to pick what you think might work for you.
I’m sure you’re wondering how you can become a social media manager, right? I have the right thing for you. But before I go on, I want you to watch this video of one of our students who registered for our 90% practical digital marketing course.
1. Set a goal for yourself
To become a social media manager, might mean you dropping whatever career you have or dropping what you studied in any tertiary institution. And so, to get the best out of your new career, you should have a goal you intend to achieve.
You don’t want to spend your time running around in circles and being able to achieve your dream. When you have a goal, you can track your activities, monitor how they are bringing you closer to what you want, and measure your progress.
2. Get the skill and knowledge
After you must have established the goal of what you intend to achieve, you need to acquire the skills and knowledge you need.
Becoming a social media manager goes beyond just writing some sentences and posting pictures on your social media profiles. Just like I explained at the beginning of this article, it involves identifying what strategies will work best for the brand you will be working with.
One thing about these strategies and every other thing is that you can apply them to any niche, but you will have to implement them differently, which is why you shouldn’t only depend on youtube videos or blogpost online if you want to get results as a social media manager.
This is why in our 90% practical digital marketing course, you will learn how you can become a social media manager alongside other digital marketing strategies that will not only position you for good employment opportunities but also give you an edge in the industry.
You will get access to support from our intelligent coach, a support community of digital marketers like you, and an internationally recognized digital marketing certificate.
Learning the skill without implementing your knowledge might not work for you, because when you get to a part where there is a need for you to implement your knowledge but you can’t because you don’t know “how”. In our 90% practical digital marketing course, you will also get the chance to implement your knowledge from the course with a live project.
You will get the chance to see how it works and how you can replicate it with other projects.
Another way you can practice is to volunteer your skills to get more experience. This is not advisable when you haven’t practiced on your own, you don’t want to experiment with what you don’t know with other people’s business.
This other person can be your family members, your friends or neighbors, or brands you admire online. Bear in mind that you have to be able to convince them that you have these skills and knowledge which is important for you to have previous experience as you would get from our 90% practical digital marketing course.
4. Build your portfolio
Your portfolio is evidence that you have the skills and you have something to show for it. For a role as strategic as social media management, it is germane and important for you to have one.
It is a digital skill and there is no way for them to verify that you have the skills or you can get results with the skills. Your portfolio is your selling point.
If you’re wondering how you can build your portfolio as a social media manager? register for our 90% practical digital marketing course where you will be able to build your portfolio with the live projects you will have access to when you register.
5. Start earning
Your major goal for learning how to become a social media manager is to earn an income, you can now proceed with making money with the knowledge you have gathered. Here are some examples of how to make money as a social media manager.
Fiverr is one place where you can get freelance jobs as a social media manager if you don’t want full-time employment, there are other platforms like Upwork, Toptal, and others.
In this article, I shared the relevance of social media in a technologically advanced world like ours, I also talked about who is a social media manager, how to become one well as the responsibilities and roles attached to the job position.