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Your personal brand is represented in each and every post you make on Facebook. Currently, Facebook has over 800 million daily users and such statistic is absolutely amazing.
Click here to learn the exact proven formula to acquire customers on FacebookThe reason for that is related to the constant engagement of Facebook users on social media. But as a business owner, you have a fantastic opportunity to leverage on this great platform by sharing your story, building business, and having fun keeping up with friends and family. The question is how do you put your business out there for the world to get to know you?
Click here to learn the exact proven formula to acquire customers on Facebook
- Advertise on Facebook to get more “likes” and also engagements. This is the quickest way to grow your fan base.
- Always optimise your ads every day and avoid sending the same messages often and on. People get tired of hearing the same thing in conversation so change your ad
- You can as well upload free interesting video that can only be viewed if anyone likes the page.
- You can also run a competition. Ask questions online and reward participants or anything that could be similar to that.
- Offer “Special” including discounts to Facebook fans. The majority of Facebook users “like” a page to obtain a discount
- Provide enticing high-resolution images when you upload to your Facebook page. Compelling photos that are appropriate for your target audience will keep them coming back and make them share your post and also drive more likes from their friends
- You can also ask questions regularly using Facebook’s native question app.
- Include a link to your Facebook page in your email signature
- Provide a compelling welcome video on your Facebook landing page
- Always include a big custom banner to your blog and website requesting for them to like
- Add a link to your Facebook page as one of your three LinkedIn website links that are part of your LinkedIn settings in your profile.
- Encourage introductions by asking everyone to share who they are, what they are passionate about, their business etc. You can spark conversations/connections by sharing details of each member when they join.
- Share your passions. Posting photos of things you love to do will definitely attract ideal clients. You’ll become a magnet for those who share your passions and you can infuse them into your business process! Passionate about wine? Your closing gifts become wine you blend during the annual client soiree you host at the local winery your clients own. Get the idea?
- Always share Your Purpose. If your purpose is to inspire greatness in others, share uplifting quotes. If it’s teaching, share posts to educate others. Post photos of you are connecting friends in real life, or post introductions on their timeline where others can see them.
- Include the Facebook like button on your email HTML template so that people can like your Facebook page from the regular email newsletter.
- Ensure that you always add Facebook Social Plugin Box to your blog and website
- Add a newsworthy update that is relevant to your industry or market niche to your Facebook page every day
- Always ensure that you add a “follow us” on Facebook button near the top of your website and blog pages
- Create a “Like” page that gives people a reason to like your page.
- Make it obvious on a custom landing page by providing a big, bold “Like our Page”
- Post content from your blog to Facebook whenever you write a new post. Facebook users love receiving new content on Facebook without having to go looking for your blog. Treat Facebook as an extension of your blog.
- Always engage with purpose. Engaging with purpose and being memorable involves connecting and igniting emotion in others. Leave a little “hello” on a friend’s timeline or post an article or quote that reminds you of him/her.
- Following top influencers in the social media circle would be a plus for your business. They could be local leaders, business owners, authors, etc. You can follow their public status’, like their business page, and add them to your influence list. This allows you to keep up to date and engaged, without being directly connected.
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