Social media marketing has become a veritable tool for Nigerian Small Scale and Medium Enterprises, hence they have continued to leverage various social media tools for growing their business.
Unfortunate its success has become elusive to some business owners due to the fact that they have failed to do the needful. Social media marketing especially in developing countries like Nigeria should adhere to certain rules and checklists.
Even if you have good and relevant content and post them on your social media platforms, without advanced strategies and tactics, you won’t get far. It’s become so overwhelming that a social media marketing checklist is required just to keep things consistent and meaningful.
Defining your target audience is usually indispensable. If you fail to know your audience that means you are wasting your time and energy posting on the social media without achieving results.
Social Media has made it easier to target those who want to hear your message and bypass those who don’t. Now, drill deeper into your buyer personas.
Therefore taking a more in-depth look at who you want to reach will improve your marketing results immensely. In no distant time you’ll have more than one demographic and in most cases those demographics will overlap in their needs, concerns and questions. It’s therefore helpful to define the following basics first.
In fact content comes first before social media marketing. It is when you have content then you start marketing on the social media.
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The content you create needs to have a strategy supporting it so you don’t go off willy-hilly sharing anything and everything. Your content should be relevant to your brand’s personality AND be relevant to your target customers.
Being consistent is a veritable social media marketing checklist. If you want to make good out of social media marketing. You have to Always be consistent with your efforts, and you’ll generate the momentum you’re looking for to get customers through the door.
Social Media affords you the opportunity to touch the customer. You do that by sharing content, interacting with prospects and using specific marketing and advertising tactics to drive leads and sales.
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