14 Digital Marketing Interview Mistakes You Should Avoid

Digital Marketing Interview mistake

Securing your dream job in digital marketing isn’t easy. The competition is tough, and interviews can be intimidating. But don’t worry! Knowing things to avoid in your digital marketing interview can help you prepare better and improve your chances of success.

Whether it’s failing to research the company, appearing disinterested, or exaggerating your qualifications, these errors can derail even a promising interview. We’ll also discuss about some wrong questions you should not ask during the interview.

When you recognize and fix these errors, you can make a great impression and showcase the skills that you gain from taking a digital marketing course effectively during the job interview.

So in this article, we will highlight the pitfalls to avoid, equipping you with the knowledge and confidence to navigate the interview process with ease.

Let’s get started and ensure your next interview is a success!

Things To Avoid In Your Digital Marketing Interview


As a digital marketing interviewee, it’s important to prepare thoroughly and approach the process with confidence and humility. An interview allows you to prove you are a well-prepared candidate who is ready to excel in the field of digital marketing.

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Preparation and Professionalism

Lack of Preparation

Preparing for your digital marketing interview is crucial. Start by researching the company, its products, and its services. This will help you understand their goals, mission, and values, making it easier to tailor your answers to their needs and position yourself as the right candidate for the job.

Additionally, reviewing the job description and requirements will make you look prepared for the role, setting you apart from other candidates. You can also prepare thoughtful questions to ask the interviewer as this showcases your genuine interest in the role and the company.

Pro tip:  Investing time and effort into preparing for your interview will not only boost your confidence but also increase your chances of success in securing the digital marketing position you desire.

Not having a Portfolio

A marketing portfolio is a curated collection of a marketing professional’s best work, including projects, campaigns, and other relevant materials.  It is a powerful tool for career advancement, especially for those looking for digital marketing jobs. This will help you demonstrate your expertise, achievements, and growth in the field.

Without a portfolio, you may struggle to stand out from other candidates and may not be able to effectively communicate your value to potential employers. There are various platforms to create a portfolio such as Canva, Google Docs, and many more.

Pro Tip: When you have a strong portfolio, you can confidently showcase your skills and increase your chances of success in securing a digital marketing position.

Lateness to the Interview

When you are late to the interview, it can create a negative impression and may even cost you the opportunity. Imagine yourself rushing into the interview room, flustered and apologetic, while the interviewer sits there, wondering if you have the same disregard for time when it comes to your work.

Punctuality is key when going for an interview. If the interview is online, you should join the meeting 15 minutes before the interview time, and make sure all the tools are in good condition. For a physical interview, plan your route ahead of time, account for potential traffic or delays, and aim to arrive at least 30 minutes – 1 hour early. This will not only show your respect for the interviewer’s time but also give you the time to review and prepare for the job interview.

Pro Tip: Remember, first impressions matter, so make sure you start your interview on the right foot by being punctual and ready to showcase your skills and enthusiasm for the position.

Unprofessional Behavior

As you prepare for your digital marketing interview, it’s essential to avoid unprofessional behavior that can make a negative impression on the interviewer.

This can include being late, using your phone during the interview, or dressing inappropriately. To avoid this, put your phone in silent or be in an environment where there are no distractions and choose a professional outfit that makes you feel confident during the interview.

Additionally, focus on using proper language and avoiding slang or overly casual speech. Instead, use simple and clear language to convey your ideas and thoughts.  Finally, I want you to remember that an interview is a good chance to showcase your professionalism for a role.

Pro Tips: Always present yourself in a polished and respectful manner as it can make a strong impression and increase your chances of success. Stay focused, be respectful, and demonstrate your commitment to the position throughout the interview process.

Communication and Interpersonal Skills

Poor Communication Skills

Effective communication can help create a positive first impression, showcasing confidence and professionalism. It also allows candidates to demonstrate their skills, experiences, qualifications fit for the role. When you communicate clearly, it can enable you to build rapport with the interviewer and establish a comfortable atmosphere for a productive conversation

To get better at communication, you should engage in mock interviews with friends or family members as this will help you become more comfortable with the interview process and improve your ability to respond effectively to questions

Pro Tip: When you demonstrate strong communication skills, you can show your ability to effectively collaborate and communicate with colleagues, ultimately increasing your chances of success in the digital marketing role.

Don’t Dominate the Conversation

This means not talking too much interrupting the interviewer by not letting them finish their thoughts. You have to avoid this, make sure you allow them to talk and try to listen carefully and respond thoughtfully. This will also help you to digest the questions they ask properly and avoid giving the wrong answer.

You also have to practice asking open-ended questions that encourage the interviewer to share their insights and experiences. This will allow you to show respect for the interviewer’s time, and perspective and not make the interview about yourself.

Selling Yourself Short

During a digital marketing interview, you should avoid selling yourself short or focusing on areas that will not contribute to your success in getting the job. When discussing your skills, experiences, and accomplishments from previous jobs, ensure you relate them to the role you are applying for and highlight the value you can bring to the job.

You must be confident in your abilities and not be afraid to highlight your strengths. I want you to remember the interview is your opportunity to demonstrate your value and why you are the best candidate for the position. So, make sure you present yourself positively and assertively as this can increase your chances of securing the digital marketing job you deserve.

Digital Marketing Knowledge

Lack of Knowledge About Digital Marketing

As an interviewee, you are expected to know about the field, principles and best practise. In digital marketing, We have many roles you can apply for such as social media manager, SEO specialist, Copywriter, Ad specialist, Content Creator and many more.

Depending on the job role, employers expect candidates to have a solid understanding of the role, skills, qualifications, and requirements expected of them. You should be prepared to discuss your knowledge of these topics, and how you have applied them in previous roles.

Additionally, you have to familiarize yourself with the company’s digital marketing strategies and how your skills align with their goals. When you showcase your knowledge and enthusiasm for digital marketing, you can set yourself apart from other candidates and increase your chances of landing the job.

Overstating or Exaggerating Qualifications

As a marketing professional, I want to advise you to avoid overstating or exaggerating your qualifications. This includes misrepresenting your skills, experience, or achievements from your previous job or projects as this may backfire when you get a new job.

You need to be honest and accurate when describing your qualifications and your previous achievements. You should also focus on your strengths and accomplishments, and provide specific examples to support your claims.

Remember, employers often verify the information you provide, and exaggeration can lead to a loss of credibility and trust.

Pro Tip: By being truthful and transparent about your qualifications, you can build a strong foundation for your interview and increase your chances of success.

Poor Knowledge of Industry Trends and Tools

When preparing for your digital marketing interview, you need to know what is trending in your field, industry, trends and tools. One of the ways you can do this is by reading industry blogs, following experts, listening to podcasts, attending webinars and joining a community.

This will not only help you stay up to date with information in your field and industry but also help you with different strategies to deliver on the job.

So when you demonstrate your understanding of industry trends and tools, you can show your commitment to staying current and your ability to adapt to changing market conditions.

Interview Etiquette and Strategy

Talking Negatively About Previous Employers or Colleagues

You have to be careful with what you say about your previous place of work, don’t say anything negative about them. Imagine yourself in the interviewer’s shoes – would you want to hire someone who complains about their past experiences? I don’t think anyone will like that.

Instead, focus on the positive aspects of your previous roles and how they have helped you grow professionally. If asked about challenges or conflicts, respond diplomatically and emphasize what you learned from the experience.

Remember, your ability to maintain a positive attitude and speak well of others reflects your professionalism and emotional intelligence.

Pro Tip: Avoid negative talk and focus on the lessons learned, this can demonstrate your maturity and suitability for the role you’re seeking.

Expecting the Same Interview Structure

No two interviews are alike, even if the job vacancies appear similar or the job description is identical. You must always be prepared and expect a different interview structure.

Each company is distinct, and the interview process may vary. Therefore, research the company, the industry it operates in, and the role to understand their specific requirements and expectations.

Prepare for a variety of questions and scenarios, and be ready to adapt to any unexpected situations that might arise during the interview.

When you are flexible and prepared for the interview, you can demonstrate your professionalism and ability to think on your feet, increasing your chances of success.

Bringing Up Salary and Benefits First

During the interview, it’s important to avoid bringing up salary and benefits too early in the process. While these factors are certainly important, focusing on them before demonstrating your qualifications and fit for the role can give the wrong impression.

Instead, concentrate on showcasing your skills, experience, and enthusiasm for the position. When the time is right, you can discuss compensation, but make sure you have already established your value as a candidate.

When you focus on your qualifications and fit for the role, you can increase your chances of receiving a competitive offer that aligns with your expectations.

Failing to Follow Up

After the interview, also do a follow-up with the company. This includes sending a thank-you note to the interviewer, expressing your appreciation for their time and reiterating your interest in the role.

Additionally, if you mention any additional information or materials that you are going to share with them during the interview, make sure you provide them promptly. This will demonstrate your professionalism, attention to detail, and continued passion for the position.

By taking the time to follow up, you can leave a lasting positive impression and increase your chances of moving forward in the hiring process.

How to Prepare For a Marketing Role After Getting The Job

To prepare for a marketing role after getting the job, follow these key steps:

  • Understand the company’s history, mission, values, and culture
  • Study the company’s products, services, and target market
  • Familiarize yourself with the industry trends and competitors
  • Identify key skills and knowledge required for the position
  • Familiarise yourself with your team members and colleagues
  • Attend company events or meetings to network and learn
  • Create a plan to achieve your goals and track your progress
  • Be open to feedback and willing to learn from others


The digital marketing field is always evolving with new strategies. To shine in a digital marketing interview, it’s crucial to steer clear of the mentioned blunders. Digital marketing experts should also stay updated on the latest trends in SEO, social media, content marketing, email campaigns, and other areas.

Digital Marketing Skill Institute is a leading training institute offering various marketing courses for techies, business owners and professionals in Nigeria. If you aim for a successful career in the digital marketing field, you reach out to them or visit their website for course details and information.


How can I avoid coming across as unprofessional during the interview?

Dress appropriately, be punctual and maintain a positive attitude throughout the interview. Avoid using slang, jargon, or overly technical terms, and show enthusiasm for the company and role.

What should I do if I’m asked about a digital marketing concept I’m not familiar with?

Be honest and say you’re not familiar with it, but express your willingness to learn. You can also ask for clarification or more information about the concept. Never pretend to know something you don’t!

How can I showcase my digital marketing skills during the interview?

Prepare examples of your previous work, such as campaigns you’ve managed or content you’ve created. Share your knowledge of industry trends and tools, and explain how you stay up-to-date with the latest developments.

More resources

Digital Marketing Defined: 9 Amazing Ways to Make Money Online + Proof

Digital Marketing Interview Preparation – How to do a Successful Interview Online

How to Get Digital Marketing Clients [As A Beginner or Freelancer]

How to Create a Marketing Portfolio (With No Experience)

9 Tested and Proven Ways to Make $500/Day with Digital Marketing Skills working from home or anywhere.

*By signing up, you agree to our privacy policy and terms of service.