Do you reside in Ghana, and are aspiring to take up a career as a savvy digital marketer? With an end goal to help business owners grow and expand their brands or products for exponential sales and profit?
Just by a click on one’s internet-enabled digital device, technology has eliminated geographical barriers—that restrict business owners and prospective customers from networking—and offers you boundless opportunities to fulfill your dreams of becoming a globally recognised digital marketer, right from anywhere including your home.
All you need to do is acquire and hone relevant digital marketing skills by enrolling in some or all of the courses listed below.
How Do I Become A Digital Marketer In Ghana
1. Digital Marketing Fundamentals
Taking a digital marketing course in Ghana introduces you to the basic concepts of digital marketing such as the modern techniques now used. In today’s world, these techniques are used by business owners to upscale their brands, products, or services for lead generation and patronage.
2. Social Media Management
This course is vital in the acquisition of digital marketing skills because it helps you to glean knowledge on how to skilfully utilise social media platforms like Facebook, Instagram, and Twitter to your business advantage.
Also, it creates an avenue for you to learn how to cultivate an excellent business relationship with your customers by responding promptly and satisfactorily to their direct messages, comments, and inquiries. By this you create a community of responsive audience, and consequently increase loyal customers and your brand sales.
3. Landing Page and Email Marketing
Email marketing, which is considered the most effective marketing channel, affords commercial organisations the opportunity to send business and promotional messages to people en masse. Hence through this digital marketing platform, one is able to build loyalty and trust as well as create brand awareness with new and existing customers.
An important question that arises is: How can I generate email leads?
A full 90% practical digital marketing course like ours is designed to answer the question on how to generate email leads. It will equip you with the knowledge of how to create and connect a landing page to an email autoresponder and garner email leads for future patronage.
It is important to know that searchers are redirected to a landing page. Landing page is a simple page that has been dedicated to the advertisement of a specific product or service, thus influencing prospective buyers to take an immediate purchase or subscription action when they click on a link in an email.
Furthermore, a landing page allows visitors to glean the needed information about a desired brand or service. Information such as phone number, location, and email address in an inquiry form on the landing page.
4. Social Media Marketing
Learn how to strategically market your product, grow your business, and promote your brand—with your social media accounts—by creating and publishing persuasive content that convinces your audience and drives traffic to your page.
In social media marketing, entrepreneurs and commercial establishments are opportune to make a display of their products and services on diverse social media platforms. An ideal example of social media marketing is LinkedIn. An interactive as well as a participatory social media platform that allows companies and corporate business organisations to expose their services to a wider network of people.
Also, LinkedIn facilitates a healthy alliance between different brand industries that share a common goal and fosters smooth collaboration. LinkedIn is a platform where professional talents access a plethora of career opportunities.
5. Video Marketing
The digital marketing course will train you on how to create compelling video stories targeted to persuade potential customers about the uniqueness of your product. Video is a better way of connecting with your audience.
Most people are moved by what they see and hear than what they are made to conceive in their minds makes it a good way to go. So, if video marketing correctly harnessed, video marketing can help your product or service to attract a significant number of leads and conversions.
Video marketing is that art of using audible motion pictures to make your brand or product visible to your online audience. And that can be done by posting videos on Facebook, WhatsApp, and Instagram, and YouTube.
6. Search Engine Optimisation and Content Marketing
Master the art of creating and publishing resourceful materials and valuable pieces of information via content marketing. Examples of such resourceful materials are articles, blogs, websites, pictures, videos, etc. that answer searchers’ queries and meet customers’ needs.
Your online content becomes an authority if it is intelligible, relevant and tailored towards a specific target audience. In other words, Content Marketing is a strategic way to enhance your product’s visibility as well as attract loyal customers.
If Search Engine Optimization (SEO) is perfectly done, it organises your content and makes it rank on the Search Engine Result Page (SERP).
According to StarGK Techno Solutions, “a search engine is a web-based tool that enables searchers to find specific pieces of information from the internet or World Wide Web.” These search engines include Google, Yahoo, Bing, Ask.com, Firefox, and lots more.
Trough SEO, you can learn how to make your website visible to potential customers searching your products or services on the internet.
7. Google Analytics
This is where you learn how to internalise the knowledge on tracking your organic traffics and conversions through a comprehensive statistical analysis. Therefore, you become familiar with the process of monitoring the performance and status of your website.
Also, Google Analytics helps you to evaluate the rate of visitors to your website. It gives you insight into specific areas of your website that need improvement.
8. E-commerce Website Development
Globalise your market and scale up your business by bringing your shop online for potential buyers to see.
Here, you learn how to create and develop a user-friendly e-commerce website solely for your brand advertisement and promotion.
An e-commerce website is an avenue for brand owners and consumers to enjoy seamless virtual business transactions. E-commerce can be best described as a market without borders.
And if your product or service is in high demand, be sure to attract customers and boost your sales.
9. Digital Marketing Skills Monetisation
Earning a living from any of the skills that you have acquired is largely dependent on your level of expertise.
And you can start earning by carving a niche for yourself based on your interest in any of the skills. Ensure that you are skillfully talented in the domain of your choice to attract loyal customers for your brand.
Also, taking up a job as an intern will be an added advantage to hands-on experience as a digital marketer.
You can also start a freelance digital marketing agency in Ghana where you offer pocket-friendly digital marketing services to entrepreneurs. In addition, you can register your service on freelancing websites where your talent becomes accessible to potential hirers.
What is the Remuneration of a Digital Marketer in Ghana?
A digital marketer in Ghana earns, on average, 6,570 GHS per month.
Although, generally, salaries range from 3,480 GHS (lowest) to 9,990 GHS (highest) with the inclusion of housing, transport, and other benefits.
Below is a detailed breakdown of digital marketers’ earnings in Ghana:
a. Salaries in commensuration with years of experience
- 4,000 GHS—0-2years
- 4,910 GHS—2-5years
- 6,960 GHS—5-10years
- 8,130 GHS—10-15years
- 8,950 GHS—15-20years
- 9,470 GHS—20+years
b. Salaries directly proportionate to educational level
- 4,850 GHS—High School
- 5,500 GHS—Certificate of Diploma
- 7,190 GHS—Bachelor’s Degree
- 9,470 GHS—Master’s Degree
In conclusion, the marketplace evolves as digital technology does, and growth is continuous. However, with clear-cut goals, becoming a well-versed digital marketer is not far-fetched. As long as you keep pushing and paying your dues, it only takes a while.
FAQs
How to get started with digital marketing?
To get started with digital marketing, individuals can consider enrolling in a digital marketing courses in ghana. These courses typically range from a few weeks to several months and cover various concepts. It’s essential to choose a course that is updated regularly to keep up with the latest digital marketing trends.
How long does it take to study a digital marketing course?
The duration of a digital marketing courses in ghana may vary depending on the level of the course. Basic courses can be a few weeks long, while advanced courses can range from 4 to 12 months. For instance, the duration of a digital marketing course can be 4 to 6 months, or even up to 8-12 months for specialized courses.
What are the different concepts covered in a digital marketing course?
Digital marketing courses cover various concepts, including but not limited to digital marketing basics, content marketing, PPC campaigns, social media marketing, email marketing, and the use of different digital tools and platforms for data tracking and analytics. The courses are designed to provide a comprehensive understanding of modern marketing strategies and tools, enabling students to apply them in real-world scenarios