Ways In Retaining Customers Digitally
Learn how to retain your customers through post-purchase engagement
October 12, 2016
12 Ways Digital Marketing Can Help Boost Your Business
October 17, 2016

No business either small, medium, or corporate-sized stays on top by being complacent. Increasingly and across many sectors, elevating revenues and income mean more than just providing better goods or services than your competitors.

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The key is communicating your brand’s expertise clearly, efficiently, comprehensively, and instantly with updates and tweaks to customers whether they are consumers, retailers, or wholesalers.

That’s where the Internet has proven to be an incomparable resource to reach and teach a Client or a Prospective Client that you have the best product or service offer.

Achieving and maintaining digital customer trust and respect should be continually upgraded in every organisation. This tweaks can be modelled by entrepreneurs in other industries to upgrade their businesses.



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 Use social media to solicit Web-tweaking suggestions and feedback.  Simplify navigation, enhance your search capability and make your page more user-friendly. “It all begins with service; It is always about the customer; The entire thing goes back to being available 24/7, as customers won’t wait around, and customer decisions are made at lightning speed says Doris Daif; Vice President of Global Digital Customer Experience at America Express.

Basic  knowledge about how to keep customers:

1 Remember to go slow, to go fast.

Companies must know as much as possible about their customers’ product or service needs, buying power, and what they want to do. That insight will determine whether your business succeeds or fails.

2 It’s not enough to only hear what customers say; you must actively listen.

Digital feedback has to be sought and captured continually. If possible, customer satisfaction survey requests should be made within 48 hours of their purchasing a good or service and need to be as brief as possible to make it easy for users to respond. Place a very visible button on the site for customers to express their opinion.

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3 Discard the perception that phone calls have more of a personal touch.


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Today’s customers interact digitally where information and feedback should be fast, firm, and flawless. They are increasingly using the Internet and mobile devices to access information as well as digital offers and to make buying decisions.

MUST READ:  Customer retention strategy for Nigerian Businesses: Develop exceptional customer loyalty schemes

4. Do not outsource your company’s connection to customers.

 Small business owners must know who they are, and be intimate with their users and what they want. Also, a company’s website must reflect the spirit, philosophy, knowledge, research, and mission of the company. Personalize your interaction with customers.

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5  Invest as much in the back office as in the online design. 

The back office is where your company has data and insight on its customers as well as the technology required to make interactions fast and friction-free. Your website may have bells and whistles to attract customers, but once they click, what information, goods, or services will they find useful?

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6. Customer Care Team.

You should have a team readily available to answer the phone, Empower knowledgeable people, onMaintain a relevant and efficient website and respond quickly to Facebook, Twitter and e-mail. Always make your customers Smile…

Also, treat customer data with more care.  it’s extremely important for service reps to know a customer’s history, so the person doesn’t have to repeat himself. In short, customers expect you to do something with the data they give you things that make their interactions with you easier or more rewarding. People really do pay attention to what you remember and use.

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