Search engines such as Google are seen as black boxes that reveal mysterious information about certain keywords. In essence, hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engines.
Some search engine optimisation experts have used devious means to try and trick Google into getting ranked high in search results. This has been done via tactics such as “Black Hat SEO” that are used in order to con Google.
Google doesn’t encourage these activities, and they are constantly fine-tuning its search algorithms to eliminate these practices. Google’s algorithm, can be defined as a process that helps in calculating the rankings of websites, can seem like an enigma changing over 500 times a year.
However, the biggest factor in determining Google’s rankings tends to be based on those little blue links that you see on almost all websites.
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In the last 2 years, Google has increased the importance of usability such as measuring the speed of websites and sites that are producing unique content.
In this article, i will be showing some tips to help you rank high on Google.
10 Ways to Help You Rank High on Google
Google Loves Unique Content
What Google likes is great unique content. We have seen the rise in the importance of content creation and curation as a marketing tool over the last few years. People use the web to find information relevant to what they are searching for by accessing the most suitable website with unique content, and that is why Google is putting such a high value on unique content.
Creating great contagious content that begs to be shared such as videos, blog posts and ebooks also has a significant side benefit, that benefit is that visitors will be linked to your website or blog.
Hence Google gives you big ticks in its search engine algorithm the more often back-links are created to your blog and website from other websites.
This is where the tactic of “offsite optimisation” starts to make its importance and presence felt and should be included in your SEO strategy.
Off-page Optimization
SEO experts agree that off-page link-building techniques can contribute around 80% of the effectiveness in any SEO campaign. Off-page optimization or building links is by far the most important activity for assisting us in getting our website well-ranked in search engines, the key strategy is backlinks.
Back Links
A link, or back-link, is the link connection from a website to another website. Backlinks are incredibly important because they are basically like “votes” for your page that tell search engines that other web pages like and also utilise your page for information.
The more websites that you have linked or “voting” for your web page, the higher your ranking will be. Though not all votes are weighed the same, for example, links from the homepage of major websites, like the Australian Government australia.gov.au, amazon.com or facebook.com, are going to be worth a lot more than a lesser-known website.
Competitor analysis
Assuming you won’t be getting many links from those major sites, there still are easy link building tactics available to you. Start your link building campaign with a competitor analysis. Basically, you want to repeat what your best competitors are doing, as one of the key link building principles is to match and exceed your competitors.
Meaning, if you can go through and match all the links they have, or at least a majority of them, and find a couple of other ways to get additional links that they don’t have, you will be able to easily surpass them in searching ranking results.
Guest blogging
Other ideas for a successful link building campaign include “guest blogging”. The general idea behind guest blogs is to get a link to your website posted on an already established website/blog. These links tend to carry more weight in Google because they are harder to acquire.
Some sites will have very strict requirements for the types of articles they will accept, so links from these sites have more value. Another popular and highly successful method is to contact bloggers or webmasters in your niche and simply ask them for a link. Or, ask to be a guest blogger for the sole purpose of getting the chance to link your guest blog posting back to your site.
Establishing relationships with reviewers, authors, professors, enthusiasts, topic experts or anyone else who is operating a website in your niche area, whether it be through social networking or message boards, is a great way to build a network of people who might be willing to reference your website in their content.
Join Web 2.0 site
Joining a web 2.0 site is an excellent method of developing search engine friendly links. If you are not familiar with the name, web 2.0 is the term used to describe websites that have a social networking component to them. Sites like Squidoo, StumbleUpon, and Delicious generate most of their content from the site users themselves.
These types of pages facilitate interactive information sharing as well as collaboration, where you can add articles that include up to 9 free backlinks per article to your website. Don’t duplicate any of your existing articles on your website and use them for either Squidoo or HubPages though, as search engines are filtering out content that way.
The best way to rank high in Google’s search engine benefits through Squidoo.com is by creating unique content that focuses on your keywords. Always try to incorporate multimedia, such as videos or images to gain more trust and authority quickly.
It only takes a few articles until you’ll be able to add a number of backlinks in your articles to your main site. I also really like Squidoo’s RSS feed widget, as this gives nice backlinks plus context to the links, which is great for search engines.
Vendors, Partner testimonials
Always give online testimonials to your suppliers, business partners or anyone else you can give a testimonial too, as it is a great way to get free backlinks from legitimate websites. Don’t forget to include your strategic keywords in your testimonials and hyperlink it back to the appropriate web page of your website.
Link request to your connections
Source our own networks for possible opportunities to build more links. Business contacts, suppliers, distributors, family members, friends, and even your children’s school, all have the potential to provide you with backlink opportunities. If you have been nice to them and they like you, ask for a free backlink on their website.
Of course, the higher the page rank or relevant websites you can link to, the better. If you can manage to obtain powerful and valuable links from websites like edu.com, that would be highly beneficial to your SEO efforts.
There are a lot more tactics involved in SEO to help you compete and surpass your competitors in search engine ranking results. The aforementioned tactics are basic initial strategies that help build a strong foundation and starting point for your SEO efforts, and will immediately help you move your website traffic and search engine ranking results to the next level.
Target the right keywords
One of the biggest mistakes that websites make is targeting the wrong keywords. Take the time to analyze the keywords that produce conversions and make you money.
One way to do this is to have analytics software, like Google Analytics installed on your website so that you can see how visitors are interacting and finding your site. Often business targets broad, high-volume keywords that convert well, instead of ranking keywords based on multiples of volume, competitiveness and conversion rate.
Google Analytics is free and simple to install. After signing up for an account, you are given a JavaScript code that is placed on every page of your site. After verifying the code has been installed correctly, you should immediately start receiving insights into how visitors are arriving at your website, including which keywords that are causing them to engage (for example by making a purchase or writing a comment) and which pages are scaring them off.
Relevance & Frequency
Search engines place great value on how often you publish to your website. Typically, the more frequent your publishing schedule, the more frequently search engine spiders check in with you. Add to this the imperative of publishing well-thought-out, quality content that is rich with desirable keyword phrases, Establishing blogs and RSS feeds are good gambits for meeting this objective.
Write Sharable Headlines
Google has made a lot of changes to search rankings, but one element remains crucial: the headline. If you write a shareable headline for your post, nothing can stop it from getting clicked, read and shared by true fans.
Peep increased his conversion rate by changing the word “today” to “now” in a headline. And that helped him increase sales by 332%. Headlines win the clicks. Even if your web page is ranked at #1 in Google, that doesn’t mean you’ll get the most clicks. Let’s search for the term how to outsource. Note that the most clickable headline is in position #2.
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In conclusion, understanding search engines is crucial for improving your online presence and attracting more visitors to your website. When you learn how search engines work and how to optimize your content, you can increase your chances of being found by potential customers.
Also, search engines can help you increase your visibility and help get more traffic to your website. If you want to learn how to rank high on Google, consider registering for our digital marketing course. It’s the perfect platform to gain practical knowledge and strategies that will help you succeed online.