There are certain factors to choosing a digital marketing agency, unfortunately, a lot of advertising company doesn’t meet these criteria.
There are quite a huge number of digital marketing agencies in Nigeria.
But the truth is, there are vastly experienced ones that could help you grow your online business tremendously.
Despite the proliferation of these digital marketing agencies in Nigeria, it is necessary for any firm or organization looking forward to consulting any of the agencies to always consider some top agency qualities.
These qualities are what I am going to expose in this article to avoid making costly mistakes when choosing the right digital marketing agency.
What to look for when choosing a digital marketing agency
1. Optimized Website
The website has been identified as the marketplace where any business transaction can take place.
It is one of the most important parts of digital marketing.
Many experts sees the website as one of the many selection process to choosing a digital marketing agency.
So, why ignore it? To start a digital marketing company, it’s important that you have mapped out a traffic generation strategy.
Because what’s benefit of a website that can’t get you customers?
Nevertheless, if you are seeking for the services of any digital marketing agency in Nigeria, always find out if its website is updated and optimized.
There are websites and there are optimised websites.
Optimised websites are website that can be easily found by on SERPs (Search Engine Ranking Pages) and that is an indicator of a good SEO practice.
An up to date, well optimized, and modernized website should have some critical components sorted such as responsive design, good landing page, effective call to action, etc.
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2. Dedicated Team
Another process to choosing a digital marketing agency is to look at one with a dedicated team members.
Any digital marketing agency you are considering to hire should have dedicated team members.
A dedicated and powerful digital marketing agency should have various experts in every aspect of digital marketing – Search Engine Optimization, Google Adwords professionals, Social Media Marketers, etc.
To double confirm this, you can actually carry out a search on the website of the agency you intend to work with.
Such agency should also find it deem to update their team members on their about us page on the website.
Digital Marketing Giant is a digital marketing agency that helps your business grow and get customers online.
They have a team of specialised experts – SEO Experts, Campaign Manager, Growth Hackers etc. Choosing such digital agency will produce results in an efficient way because these experts specialises in different component of digital marketing.
3. Vast Digital Marketing Experience
Experience is a hard teacher because it gives the test first, then, the lesson afterward.
And, experience they say, is “The best Teacher”.
Any digital marketing agency you intend to consult must be very vast in digital marketing experience.
It doesn’t necessarily matter the number of years of existence.
What matters is the kind of project such agencies have handled in he past, countries that they have worked for, the caliber of clients they have worked for, collaborations on projects, and other essentials.
You can also check their profile on their websites. But ensure to conduct enough research to get this information, it will guide you in your decision making process.
4. Good Client Service Skills
You should be consulting with an agency that will drive that satisfied customer experience you desire.
You don’t need to transact with a digital marketing agency that doesn’t make any extra effort to satisfy its client. That is not advisable.
When making a choice in this regard, you need to be on the look for a digital marketing agency with exceptional customer service experience and skills.
Any dedicated digital marketing agency that knows its onions will always ensure that the demands and expectations of customers or clients are met.
It doesn’t matter if it will require any extra mile for it to happen. Any agency with such defined quality should be your target.
5. Practicing What They Do Preach
Do all these digital marketing agencies practice what they teach others? Are they faithful stewards with regards to what they profess and represent?
That is a critical question that needs to be answered before you go on to patronize them.
Any reliable digital marketing agency must practice what they preach.
They tell you to get your website well optimized, while theirs is not up to date, let alone of being optimized.
[bctt tweet=”Any reliable digital marketing agency must practice what they preach. They tell you to get your website well optimized, while theirs is not up to date, let alone of being optimized.” username=”DMSInstitute”]
They tell you to post on social media platforms twice on a daily basis, while they are still struggling to gain grounds online. So, you want to be double sure that their sounds on the roof tops is not just synonymous to an empty barrel that is just camouflaging.
6. A Perfect Understanding of Emerging Digital Trends
One feature of digital marketing is dynamism.
The trends will continue to emerge, as new trends are emerging, digital marketing agencies are expected to follow in par with such trends.
Therefore, any client or organization seeking for the services of digital marketing agencies should also put that into consideration.
It is pertinent as well for any agency to adapt to these variations because the effect in the long run would be felt in their digital marketing campaigns.
7. Physically Located
Yes, digital marketing is all about online transaction, but having a physical location is important for your offline visibility.
Any digital marketing agency should be found somewhere. The business location should be well defined, even on the page on its website.
It shows that such companies could be traced. So, before you transfer your digital marketing campaign for an agency to handle, you need to consider physical location. It’s very important.
You can contact DMSI by visiting us at 72B Surulere Way, Dolphin Estate, Ikoyi, Lagos.
There you go! Those are the seven essential factors to consider before choosing a digital marketing agency or company in Nigeria.
Digital marketing is a fundamental part of any successful company or business and it should be carefully selected if you want results.
Because, truth is, a lot of digital marketing agencies aren’t doing the right thing.
Imagine searching for SEO companies in Nigeria and the company that claim to be the best is found nowhere on Google search result. That doesn’t speak well and such company is surely doing something wrong.
Digital Marketing Skill Institute is a Digital Marketing Training Institute and we rank for digital marketing training in Nigeria. A clear sign that we know exactly how to optimise our website effectively; we know our onions.
To successfully select a digital advertising agency, follow the seven points carefully and you should be in the right place with your business in the right hands.
Frequently Asked Questions on Choosing A Digital Marketing Agency
What factors will you consider while selecting ad agency?
- Determine the agency’s size and scale.
- Verify their affiliation with professional organizations.
- Inquire about their media specialization and preferred creative approaches.
- Analyze their previous campaigns and assess their level of success.
- Examine their range of clients, both historical and current.
- Request information about key personnel on your project and their performance history.
- Assess their experience in your industry and grasp of your competitive landscape.
- Understand their approach to gauging campaign effectiveness.
- Obtain a cost estimate along with inclusions like potential performance-based arrangements.
- Seek client references to validate their track record.
What are the 3 types of agencies?
There are three main types of marketing agencies. They are majorly the digital agencies, the PR agencies, and the creative agencies.
What does a marketing agency do?
A marketing agency is an agency whose purpose is to help businesses/companies carry out their branding strategies, implement campaigns, publish posts across social media platforms in various formats, and overall acts as the center point of every form of relation with the target audience and consumers. They do all these with the goal of increasing brand awareness, driving sales, driving better ranking on SERP, and staying on top of the minds of their clients’ audience.
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