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There are certain digital marketing components people have overlooked for their business in Nigeria. And their lack of knowledge about the various components has killed their online business.

Digital marketing in Nigeria is ever dynamic and constantly evolving, and the need to adapt becomes significant to our business.

Every business has goals and should apply all needed strategies to ensure that those goals are achieved. That is why it is important for online businesses to incorporate the following digital marketing components that will help them achieve results in the long run.

5 Digital marketing components that will work for your business in Nigeria

1. Social Media

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The social media seem to be the most used and versatile digital marketing components. The truth remains that the social media platforms remain very challenging as far as digital marketing is concerned.



They are time-consuming, and on the long run if you are not effective you end up whiling away your time in engaging and feeding back your customers online. The social media has really paid its price when it comes to adding value to the business.

It’s quite startling the kind of dynamics in terms of its role, it is a powerful tool. You are bound to drive more traffic or the opposite on the social media; it requires a high level of skill for it to be effectively managed.

You need to have a clear cut strategy when applying when managing your social media platforms, because this is where the brand has the opportunity to go viral, and yields good returns on investment. Anybody has the chance to see who your company is not only through messages but through the use of images and video. For instance, someone can go to a Facebook timeline and see what people are saying about you before they have even the first “direct” touch.

2. Search Engine Optimisation (SEO)

digital marketing in nigeria

Search Engine Optimisation is all about getting found on the first page of Google. In the first place, why do I want to be found on the first page? And what should I be found about? These are critical questions. It’s all about keywords.

People are searching for what they need on Google.com, and Google has a lot more rules than anybody can think. It’s just about keywords, your website and blog must be optimized and play within Google’s rules so as to get found on the first of Google.

The penalization for poor SEO practices is one thing, but ignorance can be just as detrimental. Therefore, you have to incorporate it into your digital marketing strategy bearing in mind that there are new algorithms from Google.

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3. Website

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There is no business that runs one digital platform without a website. In fact, one of the foremost things to be done is to build a website. The website is essentially the home base for all your digital marketing activities. This is where you develop your contents and post them.

Any marketing done online should ultimately drive traffic to your website. For your digital marketing strategy to be achieved you have to ensure that website is properly optimised, user-friendly, and mobile friendly


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4. Blog

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What makes a good blog is content. Without relevant contents the blog is useless. Many blogs have become reputable sources, and almost every news outlet utilizes blogs now. Use your blog to educate your audience on a basic level designed to leave them wanting more.

What makes a good blog is content. Without relevant contents the blog is useless. Many blogs have… Click To Tweet

Your blog is supposed to report current and relevant contents, commenting on news in their industry, keeping their audience up-to-date on company progress, and any number of things.

If you don’t know how to set up a blog, you can click this link to learn how to build a WordPress website and start making money online in Nigeria.

5. Email marketing

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There are certain rules that should guide email marketing. Email marketing may sound very easy but it’s not. You should have the capacity to design attractive and appealing newsletters supplemented with informative contents and send to your email subscribers.

One significant thing the email marketing does is to provide a way to stay in front of prospects and your existing customer base to deliver information offers and updates on a regular basis.

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Email communications must be valuable and attractive or email marketing can most certainly work against you. It is good for you to know that your email list is a desirable asset. It was difficult for you to have built; you have to ensure that those email lists are maintained.

Integration

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Integration here implies that you putting all of these digital marketing components are good on their own, but the real value lies in having a system in place to make all them work together for you, all the while representing a clear and consistent image of your brand and business.Integrating the entire digital marketing component will be useful to you. Here is how it goes:

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Customer Research

The digital platform is a very powerful tool and it contains various forms of information that you can use in prospecting and developing targeted communications for your business. Through the information you have, you should be able to use them effectively.

Ensure that you are able to create in depth buyer profiles and create targeted marketing to any particular type of prospect.

Additionally, from time to time ensure that you do research and analysis of the entire component. There are tools that could help you do your analysis and research. The essence of these is to actually figure out, if you are making progress or not.

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