Perhaps you have been thriving to generate quality content that would convert sales in no distant time using content marketing. There are a lot of things that are associated with coming up with relevant content that would drive traffic to your website and convert in the long run.
Meanwhile, to keep developing content that converts to sales and increases quality traffic that would eventually convert. If you are aren’t doing this you are not helping yourself. Your content has to convert leads to sales.
Moreover, there a lot of things you need to do before you can actually convert if you want to create content that converts effectively, you need to use a little critical marketing psychology that has proven.
Know your audience
All successful businesses are based on their ability to meet the needs of their audience. If you can do this, you will succeed. If you can’t, it’s going to be a struggle.
Any business strategy must start and end with your audience. Content marketing is no different. If you want to boost your conversions you need to know who you’re trying to convert.
Many marketers make the mistake of creating content for their peers. For example, as a freelance writer, I could create content on the art of writing. However, this would not win me any new clients. My clients are not interested in learning how to write better. But they would be interested in how to use content marketing to grow their business.
Choose a topic which is relevant and useful
Some people should know that the choice of your topic goes a long way in capturing the attention of the readers. In other words, the secret of valuable content marketing solely relies on the creation of content which is relevant and useful to your audience. The relevance of your content determines the trust and engagement level you earn from your readers.
In order to showcase your expertise, you will need to research on critical and significant topics; pick interesting topics that address your audience’s pain points and allow you to demonstrate your expertise.
Thrilling headlines
When it comes to headline writing, there is one thing I want you to understand. Always remember, your headline has one purpose: to capture your reader’s attention so that they want to read your content.
Peter Koechley of Upworthy was quoted saying that, switching from a bad headline to a good headline can produce as much as a 500% increase in traffic.
That doesn’t change the fact that writing a captivating headline is one of the fundamentals associated with content marketing. It is a generally accepted wit that content is king as far as digital marketing is concerned. No matter how astounding your contents are, nobody will read them if they’re not captivating enough.
Use a format
Many content developers or businesses have issues in the area of starting their content or their blog post, but here are suggested ways you can kick-start your blog posts.
Analyse a problem: Try to go straight into the problem your content will be addressing. Don’t just define the problem. Go deep. Lay out the pain that the problem is causing.
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Use questions that will keep them thinking for a while: If you ask a question, you’ll get your reader thinking. Thinking means engagement. That’s a good thing.
Bombard them with thrilling statistics. Giving your audience thrilling and amazing statistics that would make them get much surprised is another psychological trigger. Avoid using statistics that your audience will be familiar with.
Build a relationship
Relationship building is fundamental in every aspects of business and that same thing is applicable to content marketing. Content marketing is all about relationship building. You produce content to build a connection with your audience, which in time leads to a sale.
Once you show your audience that you understand how they think, and how they feel, they will start to trust you. And this is so important in business.
One of the key factors is studying the words and phrases that your audience uses when discussing topics related to your business. Use the same words and phrases in your content. You can go further. For instance, if your audience demographic is fascinated by certain aspects of subjects you can refer to these to spice up your content.
Always solve a problem
You provide a solution to a common problem your audience is facing. To give the most value, you should provide actionable steps that your audience can take. When they act on your advice and it works, they’ll be eager for more. However, you don’t have to tell them everything they need to know. You can hold something back which will be revealed in your paid products and services.
Educate your readers. As experts in your niche, you’re in a position to teach your audience about niche topics. If you establish a teacher-student relationship with your audience, you’ll be in a position of authority and trust. But remember to use their language. Never use jargon that they won’t understand. And be humble. No one likes arrogance.
Make a compelling offer
Having engaged, built and establish a rapport with your audience, it’s now time for you to convert them into sales leads.
The offer could be something like this: e.g. subscribe to our newsletter, download our ebook, sign up today to get our video.
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