In my previous article, I gave insight on how to double your online sales in Nigeria, which attracted a lot of interest from my ardent readers. I have received quite a lot of emails from different people, indicating interest in how they can double their online sales.
But the truth remains that, digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. It requires you to promote your brand, product, and service using some interesting digital marketing Apps.
Marketers have to dig deep into today’s vast and intricate cross-channel world to discover the most impactful strategies required to build a thriving business.
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Search engine optimization, pay-per-click advertising, and conversion rate optimization techniques work in tandem to demystify consumer behaviors, capture customers’ attention, and turn people into loyal buyers over time.
No digital marketing campaign should be without these critical activities.
However, useful digital marketing apps are constantly evolving, making tools and data readily available on the go. From uploading blog posts to tracking campaign metrics, apps allow marketers to access information at their fingertips quickly and conveniently.
But of all the digital marketing apps available, which are the best for the marketer, and particularly you as a company or business owner?
Be it as it may, have come up with a list of digital marketing apps I think would be of help in terms of doubling your online sales, both to keep up-to-date personally, but also to manage the company’s social network activity, as well.
Blogging Apps
Blogger
Blogger, one of the original blogging tools, but less in vogue today makes blogging on the go simple. Update your blog from your smartphone or tablet, upload and edit posts as well as manage user comments on the move.
Uploading photos from your device is easy and location services allow geo tags to share your location. Blogger can be downloaded from the App Store or Google Play.
WordPress
It is the most popular blogging tool for personal and business use. With its easy to use apps, you can update your blog via smartphone or tablet, upload and edit posts as well as manage user comments on the move. WordPress can be downloaded from the App Store or Google Play.
Apps for keeping up with digital developments
TED
With this digital marketing app, you can actually get videos optimized for viewing on your smart devices such as iPhone or iPad and they are categorized to make searching for your next inspirational presentation that much easier. As an added feature you have the option to share your favorite talks with friends.
There are about 2,000 TEDTalks videos that are updated on a weekly basis. They are also delivered in high or low res formats based on your network connectivity. This app presents talks from some of the world’s most fascinating people: education radicals, tech geniuses, business gurus and music legends.
Mashable
This digital marketing app delivers the current news on technology, apps, mobile information, social networking and general internet-related news. Multiple tabs allow you to see a complete breakdown of channels that you can search by category, tag or by author.
The app also alerts users to the most read pieces and works across smartphones and tablets, adapting the content to the size of the device.
Social Media Apps
Hootsuite
Hootsuite is a popular social media dashboard that enables you to post, monitor and measure your social media sites. Hootsuite gives you instant and convenient access to all of your social media channels as well as provides analytics to help you best increase your traffic.
Nimble
Nimble allows users to track and engage relationships by unifying contact information, social media profiles of important connections and online conversations in one location, simplifying digital communication.
Nimble was created to help professionals build better online relationships amid all the multi-channel noise that can deafen consumers.
Buffer
Buffer allows you to manage and monitor your main social media accounts, just like Hootsuite does. You can instantly schedule content for your various Twitter, Facebook and LinkedIn accounts, as well as analyzing statistics on how your posts perform.
The Digital Marketing App also allows you to schedule for each account and create buffering patterns for different times throughout the week.
Design Tools
Canva
Canva is a fantastic graphic design tool that every Nigerian business should use. With Canva, you can create professional-looking graphics, logos, and social media posts without needing to be a design expert. The platform offers a wide range of templates, fonts, and design elements that you can easily customize to fit your brand’s style.
Canva is particularly useful for creating social media graphics, infographics, and presentations. Its user-friendly interface and vast library of design assets make it an ideal tool for businesses looking to elevate their visual content. By using Canva, you can save time and money on design projects and create high-quality visuals that engage your audience.
Others useful apps
Google Analytics
Google Analytics is an essential tool for Nigerian businesses looking to optimize their digital marketing efforts. This powerful analytics platform provides in-depth insights into your website’s performance, allowing you to track key metrics such as website traffic, user behavior, and conversion rates. By understanding how users interact with your site, you can make data-driven decisions to improve your marketing strategies and drive better results.
Mailchimp
Mailchimp is an essential email marketing tool for Nigerian businesses. With Mailchimp, you can easily create and send targeted email campaigns to your audience. The platform offers a user-friendly interface that allows you to design professional-looking emails, segment your contact list, and track the performance of your campaigns.
One of the great things about Mailchimp is its automation features. You can set up automated email sequences, such as welcome messages or abandoned cart reminders, to nurture your leads and stay top-of-mind with your customers. Mailchimp also provides detailed analytics, so you can see how your emails are performing and make data-driven decisions to improve your email marketing strategy.
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FAQs
How can I use digital marketing apps to improve my website’s search engine ranking?
Many Apps like Ahrefs, SEMrush, and Moz can help you optimize your website for search engines, conduct keyword research, and track your search engine ranking.
Are there any free digital marketing apps available for Nigerian businesses?
Yes, many digital marketing apps offer free versions or trials, such as Canva for graphic design, Mailchimp for email marketing, and Google Analytics for website analytics.
How do I choose the right digital marketing apps for my business?
Consider your marketing goals, target audience, and budget. Research different options, read reviews, and try out free trials before committing to a particular app.