REASONS CONVERSION RATE OPTIMISATION IS IMPORTANT TO YOUR BUSINESS
5 useful free tools to conduct a content marketing audit
July 21, 2016
Top strategies to sell advertising space on a low- traffic websites in Nigeria
July 25, 2016

Reason why conversion rate optimisation is important for your business

Conversion Rate Optimisation is very important for every kind of websites. Below  is  the definition of Conversion Rate Optimisation and Reasons Conversion Rate Optimisation is Important to your Business.

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

What is Conversion Rate Optimisation?

Conversion Rate Optimisation (CRO) is the process of improving the ratio of conversions to traffic on a website. For example if your website is receiving 1,000 visitors per month and 10 of them buy your product, you have a conversion rate of 1%.

Conversion Rate Optimisation (CRO) is the process of improving the ratio of conversions to traffic on a website. For example if your website is receiving 1,000 visitors per month and 10 of them buy your product, you have a conversion… Click To Tweet


Wait, Just Before You Continue Reading, This is FREE! 

If you do not want to waste a lot of money and time then before you start any marketing campaign or start an online business, you need to take this FREE Digital Marketing Training.

We will be sharing our experience of running successful marketing campaigns in over 5 countries and 2 continents, we will also share our experience running various successful online businesses.

Enter your correct details below to get access to the Free 14 Days Digital Marketing Training (ensure your email address is correct and active because we will email you an email to confirm your email before we give you access to your first training lesson and every day for the next 14 days):


Using CRO, one would look to steadily improve the conversion rate, without specifically looking to develop inbound traffic.

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

To extend this example, if after three months your site’s traffic had naturally grown to 1,100, but the Conversion Rate Optimisation work had increased the conversion rate to 2%, then 22 people would be buying your products online each month. This would indicate that the CRO had been extremely effective.

CRO is an often neglected aspect of a digital marketing strategy. I regularly see and work with websites receiving respectable and growing amounts of traffic but still fail to convert that traffic efficiently.

MUST READ:  Reasons why you should start blogging

The enticement in SEO for some is to draw a line in the sand immediately after delivering traffic to the site. This is evident when someone comes to me after having undergone a successful SEO campaign for some time, but they still aren’t generating the business required to sustain it.

Importance of Conversion Rate Optimisation

 Nothing is Perfect and Incremental Increases are Always Achievable.

Your site could be the most attractive site on the internet from an aesthetic point of view. Your conversion rate could be sitting above the market average and your profit could be through the roof.

But what if you can make more money? Conversion optimisation is a process that should be continuous for the lifespan of your online business.

There are always opportunities to make improvements to your site, by better understanding your target market and the decision-making processes involved. Testing can squeeze out incremental increases that over time add up to a great step forward and ultimately more profit.

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

Competition and Cost of Paid Advertising are Increasing.

Paid advertising is currently at the strongest it has ever been, and competition for clicks and paid real estate in search results is at an all-time premium. Spending more money to compete may seem like the best option, but it isn’t the right way to approach your business.

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

What if you could work with the traffic you already have to improve conversion rates? Conversion rate optimisation (CRO) allows you to concentrate on your current traffic, improve conversion rates, generate more ROI, and ultimately climb the paid search competition ladder.


Whether you want to start, grow and scale your business online, or you want to start an exciting career in digital marketing, or you want to make money from digital marketing skills you love, or you simply want to make money online then our Digital Marketing Coaching Course has you covered.

CLICK HERE TO LEARN MORE ABOUT OUR DIGITAL MARKETING COACHING COURSE


 Lower Acquisition Costs Aid to Maximise Profit, and Give you More Money to spend on Additional Acquisition.

Increasing your conversion rate has the added effect of reducing your cost per acquisition (CPA). Doubling your conversion rate actually means you halve your CPA, meaning each new customer costs you half as much to acquire. It’s also important to note that profit is closely tied to your conversion rate.

MUST READ:  9 Great web Analytics tools to help your business in Nigeria (Part2)

If you are not paying more money to acquire additional conversions, all of that profit goes into increasing your bottom line. The knock-on effect of increased profit is that you now have more money to spend on acquiring new customers, and are in a stronger position to bring those much sought after users.

  Optimisation Gives You Room To Concentrate on the Traffic that Matters.

Many companies fall into the trap of looking at the whole site conversion rate at a top level and make heuristic decisions without much justification.

Segmentation is the key to conversion rate optimisation. Understanding which segments of traffic are converting or not converting is essential.

This in turn allows you to concentrate on the traffic that really matters and not waste resources making changes that won’t have any real impact on your ROI.

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

 It’s Kind Of Free.

Conversion rate optimisation makes use of the current traffic you already drive to your site. Extra money isn’t spent across different channels trying to obtain more traffic. Apparently there will be some cost involved, usually in the format of resources, but in essence it can be seen as ‘free’.

CRO increases your ROI either by improving conversion rates or increasing the quality of conversions through your site.

This is a much better and cost effective way of making more revenue over the tactic of throwing money at all channels and trying to acquire more visitors. That being said the extra revenue opens doors to acquiring more traffic, a cycle that can be exponential.

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

  It can Mean Winner Take All.

 

Based on the concept of the “slight edge” phenomenon (also known as “the winner takes all” or “the winner takes most”), all you need to be successful is to be slightly better than your competitors.

Therefore, if you optimize your site to deliver what users want in just a slightly better or faster way, even if it’s just a few seconds faster, they are going to go with you.

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.

MUST READ:  Digital marketing strategy for small scale and medium businesses

What you should do next now

Register for our Digital Marketing Course - you will earn globally recognised digital marketing certifications and learn digital marketing hands-on by implementing real-world live campaigns yourself as you learn from internationally experienced experts in the digital marketing industry.

Whether you want to start, grow and scale your business online, or you want to start an exciting career in digital marketing, or you want to make money from digital marketing skills you love, or you simply want to make money online then our Digital Marketing Coaching Course has you covered.

CLICK HERE TO LEARN MORE ABOUT OUR DIGITAL MARKETING COACHING COURSE

Watch what our student think about our course


25 FREE ways to drive quality traffic to your website  

Enter your details below to have access
GET NOW