Search engines such as Google are seen as black boxes that reveal mysterious information about certain keywords. In essence, hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine.
Some search engine optimisation experts have used devious means to try and trick Google into getting ranked high in search results. This has been done via tactics such as “Black Hat SEO” that are used in order to con Google.
Some search engine optimisation experts have used devious means to try and trick Google into getting ranked high in search results. This has been done via tactics such as “Black Hat SEO” that are used in order to con Google. Click To Tweet
Google doesn’t encourage these activities, and they are constantly fine-tuning its search algorithms to eliminate these practices. Google’s algorithm, can be defined as a process that helps in calculating the rankings of websites, can seem like an enigma changing over 500 times a year.
Wait, Just Before You Continue Reading, This is FREE!
If you do not want to waste a lot of money and time then before you start any marketing campaign or start an online business, you need to take this FREE Digital Marketing Training.
We will be sharing our experience of running successful marketing campaigns in over 5 countries and 2 continents, we will also share our experience running various successful online businesses.
Enter your correct details below to get access to the Free 14 Days Digital Marketing Training (ensure your email address is correct and active because we will email you an email to confirm your email before we give you access to your first training lesson and every day for the next 14 days):
However, the biggest factor in determining Google’s rankings tends to be based on those little blue links that you see on almost all websites.
In the last 2 years, Google has increased the importance of usability such as measuring the speed of websites and sites that are producing unique content. Below are 10 steps to help you rank high on Google.
In the last 2 years, Google has increased the importance of usability such as measuring the speed of websites and sites that are producing unique content. Below are 10 steps to help you rank high on Google. Click To Tweet
What Google like is great unique content. We have seen the rise in importance of content creation and curation as a marketing tool over the last few years. People use the web to find information relevant to what they are searching for by access the most suitable website with unique content, and that is why Google is putting such a high value on unique content.
Creating great contagious content that begs to be shared such as videos, blog posts and ebooks also have a significant side benefit, that benefit is that visitors will be linked to your website or blog.
Creating great contagious content that begs to be shared such as videos, blog posts and ebooks also have a significant side benefit, that benefit is that visitors will be linked to your website or blog. Click To Tweet
Hence Google gives you big ticks in its search engine algorithm the more often back-links are created to your blog and website from other websites.
This is where the tactic of “offsite optimisation” starts to make its importance and presence felt and should be included in your SEO strategy.
SEO experts agree that off-page link building techniques can contribute around 80% of the effectiveness in any SEO campaign. Off-page optimization or building links is by far the most important activity for assisting us in getting our website well ranked in search engines, the key strategy is backlinks.
SEO experts agree that off-page link building techniques can contribute around 80% of the effectiveness in any SEO campaign. Off-page optimization or building links is by far the most important activity for assisting us in getting… Click To Tweet
A link, or back-link, is the link connection from a website to another website. Backlinks are incredibly important because they are basically like “votes” for your page that tell search engines that other web pages like and also utilise your page for information.
The more websites that you have linked or “voting” for your web page, the higher your ranking will be. Though not all votes are weighed the same, for example, links from the homepage of major websites, like the Australian Government australia.gov.au, amazon.com or facebook.com, are going to be worth a lot more than a lesser known website.
Assuming you won’t be getting many links from those major sites, there still are easy link building tactics available to you. Start your link building campaign with a competitor analysis. Basically, you want to repeat what your best competitors are doing, as one of the key link building principles is to match and exceed your competitors.
Meaning, if you can go through and match all the links they have, or at least a majority of them, and find a couple of other ways to get additional links that they don’t have, you will be able to easily surpass them in searching ranking results.
Other ideas for a successful link building campaign include “guest blogging”. The general idea behind guest blogs is to get a link to your website posted on an already established website/blog. These links tend to carry more weight in Google because they are harder to acquire.
Some sites will have very strict requirements for the types of articles they will accept, so links from these sites have more value. Another popular and highly successful method is to contact bloggers or webmasters in your niche and simply ask them for a link. Or, ask to be a guest blogger for the sole purpose of getting the chance to link your guest blog posting back to your site.
Establishing relationships with reviewers, authors, professors, enthusiasts, topic experts or anyone else who is operating a website in your niche area, whether it be through social networking or message boards, is a great way to build a network of people who might be willing to reference your website in their content.
Establishing relationships with reviewers, authors, professors, enthusiasts, topic experts or anyone else who is operating a website in your niche area, whether it be through social networking or message boards, is a great way to… Click To Tweet
Joining a web 2.0 site is an excellent method of developing search engine friendly links. If you are not familiar with the name, web 2.0 is the term used to describe websites that have a social networking component to them. Sites like Squidoo, StumbleUpon, and Delicious generate most of their content from the site users themselves.
QUICK QUESTION BEFORE YOU CONTINUE READING: ARE YOU READY TO SUCCEED?
We are the only digital marketing training institute backed up by a system that drives real results for our students.
We have trained over 2,438 people to succeed in any of the following ways:
👉 Grow your business sales and revenue faster.
👉 Get a well-paid job in the digital marketing field.
👉 Start and grow your digital marketing agency or a freelance business.
👉 Make more money in dollars as an affiliate marketer.
👉 Start a profitable online or eCommerce business.
And none of them have ever asked for their money back. So to prove to you that we can help you achieve success and our course is legitimately better, we'd like to make you this promise...
If you implement what we teach consistently and use all the resources and support we make available to you, we guarantee you will achieve success within 3 months after the course or we will refund you 100% (Plus we will also give you $100 of our own cash, just to say "sorry for wasting your time"). It is that simple.
The catch is that, for you to get your full refund + $100 if you do not achieve success, we will ask you to prove that you've REALLY implemented the strategies and techniques we taught you consistently for 3 months after the course and you have used the resources we provide and asked for support when you are stuck. That's only fair, don't you think?
The only way to truly fail is to lack the right knowledge, resources and support, get stuck and give up, so we're here to give you the resources and support you need to make sure that doesn't happen.
What do you have to lose? Nothing, really, and you could even gain $100 for your time.
Or Got Questions? Call 📞 0809 535 8402, 0816 528 9018
These types of pages facilitate interactive information sharing as well as collaboration, where you yourself can add articles that include up to 9 free backlinks per article to your website. Don’t duplicate any of your existing articles on your website and use them for either Squidoo or HubPages though, as search engines are filtering out content that way.
The best way to rank high in google’s search engine benefits through Squidoo.com is by creating unique content that focuses on your keywords. Always try to incorporate multimedia, such as videos or images to gain more trust and authority quickly.
The best way to rank high in google's search engine benefits through Squidoo.com is by creating unique content that focuses on your keywords. Always try to incorporate multimedia, such as videos or images to gain more trust and… Click To Tweet
It only takes a few articles until you’ll be able to add on a number of backlinks in your articles to your main site. I also really like Squidoo’s RSS feed widget, as this gives nice backlinks plus context to the links, which is great for search engines.
Always give online testimonials to your suppliers, business partners or anyone else you can give a testimonial too, as it is a great way to get free backlinks from legitimate websites. Don’t forget to include your strategic keywords into your testimonials and hyperlink it back to the appropriate web page of your website.
Source our own networks for possible opportunities to build more links. Business contacts, suppliers, distributors, family members, friends, even your children’s school, all have the potential for providing you backlink opportunities. If you have been nice to them and they like you, ask for a free backlink on their website.
Of course, the higher page rank or relevant websites you can link to, the better. If you can manage to obtain powerful and valuable links from websites like edu.com, that would be highly beneficial to your SEO efforts.
There are a lot more tactics involved in SEO to help you compete and surpass your competitors in search engine ranking results. The aforementioned tactics are basic initial strategies that help build a strong foundation and starting point for your SEO efforts, and will immediately help you move your website traffic and search engine ranking results to the next level.
One of the biggest mistakes that websites make is targeting the wrong keywords. Take the time to analyze the keywords that produce conversions and make you money.
One way to do this is to have analytics software, like Google Analytics installed on your website so that you can see how visitors are interacting and finding your site. Often business targets broad, high-volume keywords that convert well, instead of ranking keywords based on multiples of volume, competitiveness and conversion rate.
Search engines place great value on how often you publish to your website. Typically, the more frequent your publishing schedule, the more frequently search engine spiders check in with you. Add to this the imperative of publishing well-thought-out, quality content that is rich with desirable keyword phrases, Establishing blogs and RSS feeds are good gambits for meeting this objective.
Google has made a lot of changes to search rankings, but one element remains crucial: the headline. If you write a shareable headline for your post, nothing can stop it from getting clicked, read and shared by true fans.
Peep increased his conversion rate by changing the word “today” to “now” in a headline. And that helped him increase sales by 332%. Headlines really win the clicks. Even if your web page is ranked at #1 in Google, that doesn’t mean you’ll get the most clicks. Let’s search for the term how to outsource. Note that the most clickable headline is in position #2.
Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you; enter your email below right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.
Register for our Digital Marketing Course - you will earn globally recognised digital marketing certifications and learn digital marketing hands-on by implementing real-world live campaigns yourself as you learn from internationally experienced experts in the digital marketing industry.
Whether you want to start, grow and scale your business online, or you want to start an exciting career in digital marketing, or you want to make money from digital marketing skills you love, or you simply want to make money online then our Digital Marketing Coaching Course has you covered.