However, figuring out which package is best for your site can be tricky.Until your site starts earning some revenue, you’re best starting off with something free.
Then, as your site grows, you may want to pay for a few more features. If you’re really lucky, you’ll start off with a free package that can grow with you, and it may be the only package you’ll ever need. Here’s another
Here’s another 10 Great Web Analytics Tools to help grow your business in Nigeria. Well in case you missed the Part 1 click here
Spring Metricshas taken the analytics tool and made it simpler. You don’t have to be a professional data-miner to get the answers to your questions. You get real-time conversion analytics, top converting sources, keyword analytics, landing-page analysis, e-mail performance reports and simple point-and-click configuration.
Price;Standard Plan for $49 a month. When you first sign up, you get to try it free for 14 days.
Analytical services offered by Spring Metrics also include keyword analytics and intelligence.
Website experience and user interface is optimized for mobiles devices and platforms.
Spring Metrics provides details about both short term and long term revenue gains.
Spring Metrics lacks the marketing capabilities of campaign management and product catalog.
The software does not offer the features of lead management and lead tracking.
Piwikis another great example of a company providing a solid, free web analytics tool that is also open source, much like Open Web Analytics like we discussed above.
Piwik touts itself as being another open source option to Google Analytics, and from what I’ve seen, it provides a similar dataset, so you can say that it is comparable to Google Analytics, with the emphasis on the open source nature of the project.
Most of Piwik’sfeatures are similar to that of Google Analytics,such as goal conversion tracking, real time data updates, events and campaign tracking and so on. However, if there is something that sets it apart from GA, it is the fact that there is no limit on data storage. By default all historical visitor data and reports are kept.
Customize and create dashboard to fit your needs
Piwik is an open source web analytics platform that must be hosted on your server for free access. You can track multiple websites without worrying about extra costs.
Many features are similar to Google analytics. It could be a viable alternative if you stop using Google Analytics
AWStatsis considered to be one of the most amazing web analysis tools on the Web that will analyze log files coming from services such as HTTP,FTP servers and streaming media. Their main interface consists of a single page that is divided into different sections, each providing a summary of statistical data.
These include daily visits, list of referrers, search terms etc. These stats are automatically updated on a daily basis. It gives you the option of viewing a month by month traffic report, or you could also view the annual statistics.
AWStats defines a visitor on the basis of the user agent and IP address. If someone visits your website with a user agent, for example Google Chrome,and has an IP address, it will be counted as a unique visitor. On the other hand, if the user agent is a robot, such as GoogleBot, it will not be counted as a visitor.
It will tell you the number of hits you have on your website, including the number of unique visitors as well as the time they spent on your website.
It will show you how much bandwidth different crawlers and robots are using.
It will tell you which countries, your traffic originated from.
It has a feature called Server Side, which can effectively process Raw Log files.
It does not provide an in-depth analysis of data so it is recommended that you use this alongside other tools.
Although Awstats identifies most common bots and avoids the mistake of counting it as a visitor, there are some bots it is still not familiar with, thus, incorrectly counting them as visitors and causing discrepancies in the visitor count.
It does not measure user activity. There is no way to know what the user does once they are on your site.
A visitor that accesses the same website on different IP addresses, at the same time, will be counted as more than one visitor.
It does not give an option to narrow down statistics to a more specific time frame, for example, last 7 days.
Webalizeris a very basic self-hosted server side analyzer that can give you a very detailed and easy to understand data in HTML format. Its main page consists of a graph summary and a monthly stats table with links to more detailed information about each category of information.
Information about the browser used, referrers, pages accessed, keywords and visitor information based on hour, day, month and year is available. The information is presented in a way to make the process of integrating data onto a spreadsheet, easy.
BBClone is a “web counter on steroids”—at least that’s what its developers say. It can give you information regarding your visitors’ OS, IPaddress, the browser they are using, as well as when, where and what time they visited. You just need to download the script so you can get real time data for your website.
It gives you a clear view of who visited your website.
It can also show you the website path followed by a visitor in the order of visited pages.
Open Web Analytics ,which is also known as OWA is a downloadable application and is essentially the open source community’s answer to Google Analytics. It is self-hosted, and for wordpress users there is a plug-in available. This tool can be used to track more than one website. For a free tool, OWA is filled with features. It offers stat filters and heat maps.
It is open source and must be hosted on your server. There are no data limits and you can use it on unlimited number of websites.
You get individual and detailed snippets about each latest website visitor on your site that shows you location, browser type, pages viewed, visit length and referral source.
This tool is very similar to Kissmetricsand its main features are based around statistics that allow you to learn more about every individual website visitor.
Mixpanel offers advanced segmentation of your website visitors, event tracking through funnel data, retention reports of engaging and returning customers and a targeting system that groups users with similar profiles.
Compared to its current competitor Kissmetrics, this tool offers better real time data and in an easy-to-understand user interface.
Using this great web analytic toolyou can retain your lost customers or customers who are on a free trial, by sending notifications on the web or mobile. You can schedule the notifications on the tool.
As a new feature, the tool allows you to set a pre-composed email message and send it to customers.
Tracks the referral traffic in real time and adjusts your web content to best suit the traffic source.
It doesn’t let you deep-dive on actual traffic data.
No mobile app yet.
Inspectlet is an analytics tools more focused on Usability testing. It has four important features, which are: eye tracking heatmaps, screen capture, customizable metrics, and real time analytics. It goes beyond just providing the basic visitor metrics.
Price: Plans start at $10 per month.
It is an excellent tool to measure conversion funnels.
You can easily view visitor-content interaction because of its screen capture feature.
Their eye tracking heatmapsallow you to spot what part of your website the visitors are reading through their mouse movements. Click heatmaps tell you what your visitors are clicking on, and scroll heatmaps show how far the visitors have scrolled down the page.
You can basically record a complete user session and see how users are browsing on your website.
There are plenty of additional analytics options out there, including Feedburner, Percent Mobile, Mongoose Metrics, AdWords, Klout, Topsy and plenty more. It really depends on what you want to focus on most with your business and that’s what you need to analyze before digging into this process, but these cheap tools are a great place to start.
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