Trying to understand your Web visitors can be a bit confusing. Each individual visitor brings his own set of data that has to be collected, measured, analyzed and reported.
You have to know what is working, what isn’t, and what trends will make your site the next “must read” for visitors each day. The only way to effectively do this is to have a good web analytics tool working in the background. Click To Tweet
However, figuring out which package is best for your site can be tricky. Until your site starts earning some revenue, you’re best starting off with something free.
Then, as your site grows, you may want to pay for a few more features. If you’re really lucky, you’ll start off with a free package that can grow with you, and it may be the only package you’ll ever need. Here’s another
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Spring Metrics has taken the analytics tool and made it simpler. You don’t have to be a professional data-miner to get the answers to your questions. You get real-time conversion analytics, top converting sources, keyword analytics, landing-page analysis, e-mail performance reports and simple point-and-click configuration.Unlike Google Analytics, Spring Metrics tracks a visitor’s path through your website from the time he landed to the time he left. All of this is included in Spring Metrics. The simplicity of this tool has a lot of website owners… Click To Tweet
Price;Standard Plan for $49 a month. When you first sign up, you get to try it free for 14 days.
Piwik is another great example of a company providing a solid, free web analytics tool that is also open source, much like Open Web Analytics like we discussed above.
Piwik touts itself as being another open source option to Google Analytics, and from what I’ve seen, it provides a similar dataset, so you can say that it is comparable to Google Analytics, with the emphasis on the open source nature of the project.
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AWStats is considered to be one of the most amazing web analysis tools on the Web that will analyze log files coming from services such as HTTP, FTP servers and streaming media. Their main interface consists of a single page that is divided into different sections, each providing a summary of statistical data.
These include daily visits, list of referrers, search terms etc. These stats are automatically updated on a daily basis. It gives you the option of viewing a month by month traffic report, or you could also view the annual statistics.
AWStats defines a visitor on the basis of the user agent and IP address. If someone visits your website with a user agent, for example Google Chrome, and has an IP address, it will be counted as a unique visitor. On the other hand, if the user agent is a robot, such as GoogleBot, it will not be counted as a visitor.
Webalizer is a very basic self-hosted server side analyzer that can give you a very detailed and easy to understand data in HTML format. Its main page consists of a graph summary and a monthly stats table with links to more detailed information about each category of information.
Webalizer is a very basic self-hosted server side analyzer that can give you a very detailed and easy to understand data in HTML format. Its main page consists of a graph summary and a monthly stats table with links to more… Click To Tweet
Information about the browser used, referrers, pages accessed, keywords and visitor information based on hour, day, month and year is available. The information is presented in a way to make the process of integrating data onto a spreadsheet, easy.
BBClone is a “web counter on steroids”—at least that’s what its developers say. It can give you information regarding your visitors’ OS, IP address, the browser they are using, as well as when, where and what time they visited. You just need to download the script so you can get real time data for your website.
Open Web Analytics ,which is also known as OWA is a downloadable application and is essentially the open source community’s answer to Google Analytics. It is self-hosted, and for wordpress users there is a plug-in available. This tool can be used to track more than one website. For a free tool, OWA is filled with features. It offers stat filters and heat maps.
Mixpanel is another real-time analytics tool that measures user engagement.
Price:Starts with a Free plan for up to 25,000 Data points.
Reinvigorate is a website analysis tool that has been on the market for quite some time.
Price:$10 – $100 per month.
Inspectlet is an analytics tools more focused on Usability testing. It has four important features, which are: eye tracking heatmaps, screen capture, customizable metrics, and real time analytics. It goes beyond just providing the basic visitor metrics.
Price: Plans start at $10 per month.
There are plenty of additional analytics options out there, including Feedburner, Percent Mobile, Mongoose Metrics, AdWords, Klout, Topsy and plenty more. It really depends on what you want to focus on most with your business and that’s what you need to analyze before digging into this process, but these cheap tools are a great place to start.
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