Globally, the surge in internet penetration and usage has a big influence on digital marketing. Especially in Nigeria, where digital marketing is still on the run to find a niche for itself, coupled with the fact that Nigeria currently ranks 8th in the world, as far as internet usage is concerned.
Now, the mathematical lingua franca between digital marketing and internet consumption is strikingly similar. And the implication of this is that there is a pretty big gap in the demand of digital marketing professionals in Nigeria.
Reason Nigerian graduates need to acquire digital marketing skills
Interestingly, most business organizations are progressively leveraging digital marketing channels for the delivery of their marketing campaigns, which seem to be the better response to the significant shift in the way companies get in touch with their customers, clients, and prospects.
Today there is a real focus on building a strong digital marketing footprint and online communities, using content and social media platforms to facilitate brand engagement, directly with customers and prospects to develop an awareness of that brand, as well as customer relationships.
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It’s not just about increasing brand exposure, but establishing a position in the digital market as a thought leader, increasing and driving quality traffic to the website, lead generation, improved search engine rankings, and lead conversion.
I began to ask myself, where are all the digital marketing professionals in Nigeria?
With a larger percentage of businesses in Nigeria planning to increase their investment in digital marketing, the demand for specialist digital marketers with strong adequate skills in content marketing, Social Media Marketing, Email Marketing, online advertising, Search Engine Optimization (SEO), and other related skills and expertise.
This surge in demand for digital marketing professionals from Nigerian organizations looking to quickly step up their game in the digital marketing space has unavoidably skyrocketed skill shortages across the digital marketing sector.
That is to say, the limited number of experienced and skilled candidates seeking a new job don’t stay on the market for long. A shift in mindset to prioritize investment in digital marketing, resulting in new roles being created by employers to move their digital marketing in-house where it may have been previously outsourced.
Interestingly, some top Nigerian Companies are already keen on taking up graduates as interns for a specified period, afterwards they become staffed, just to make sure that the wide gap in the digital marketing space is bridged.
Meanwhile, some graduates are already reciprocating positively to wonderful opportunities like this. Some are already enrolling in the Digital Marketing Graduate Internship Programme, which is a typical example of their positive reciprocity.
The beauty of the Graduate Internship Programme is that these graduates will be equipped and trained by renowned digital marketing experts, after which they get an internship placement at reputable organizations.
Top 8 Digital Marketing Skills for Nigerian Graduates
Content Marketing
All organizations need content developers who will create content that will aid and speed up the lead conversion process.
Content marketing is not only a great way of demonstrating your industry expertise and passing on your message, but is now a crucial tool for Search Engine Optimization (SEO).
When you’re trained in content marketing, you can optimize your articles and blogs to rank higher in search engines, engage readers, and establish your online reputation. This can drive more traffic to your website and improve brand recognition.
Social Media Marketing
Social media platforms have become an essential channel for businesses to connect with their target audience, build brand awareness, and drive conversions. As a social media marketer, you will be responsible for creating and implementing social media strategies that engage users, increase brand visibility, and drive website traffic.
Your tasks may include creating and scheduling posts, managing social media campaigns, analyzing engagement metrics, and developing content calendars. With a strong understanding of social media platforms and their algorithms, you will be able to craft compelling content that resonates with your audience and drives results.
Email Marketing
Email marketing is a crucial aspect of digital marketing, and Nigerian graduates need to learn about it. In email marketing training, you’ll discover how to build and grow an opt-in database, creating targeted and personalized campaigns that drive real returns on investment (ROI).
You’ll learn why email marketing is such a vital marketing channel, and how to leverage it to reach your target audience effectively. With email marketing, you can nurture leads, build brand awareness, and drive conversions.
When you master email marketing, you’ll be able to craft compelling subject lines, write engaging copy, and design visually appealing emails that resonate with your audience. This skill is highly valued in the industry, and having it on your resume will make you a more attractive candidate for digital marketing roles.
Search Engine Optimization (SEO):
Digital marketers who know their onus in Search Engine Optimization (SEO) are well in demand. The essence of this course is that you will be able to make websites very visible in search engine results for specific keywords, drive targeted traffic, and increase conversions.
When you learn SEO, you’ll be able to optimize website content, meta tags, and internal linking to improve search engine rankings. You’ll also discover how to analyze website performance using tools like Google Analytics and Google Search Console. With SEO skills, you’ll be able to create a strong online presence, increase brand visibility, and drive business growth.
Google Analytics
Google Analytics is a crucial tool in digital marketing that helps you track the performance of your online efforts. With Google Analytics, you can monitor the success of your website, Search Engine Optimization, Email Marketing, social media marketing, and other digital marketing strategies.
This powerful tool provides valuable insights into how users interact with your website, including page views, bounce rates, and conversion rates.
if you are interested in digital marketing, you need to learn how to analyze your data to identify areas for improvement and optimize your digital marketing campaigns for better results.
Pay-Per-Click (PPC) Marketing
Pay-Per-Click (PPC) marketing is an important skill in digital marketing. PPC involves creating and managing online ads that you pay for each time a user clicks on them. As a PPC marketer, you’ll learn how to create targeted ads that drive conversions and increase brand awareness. You’ll also develop skills in keyword research, ad copywriting, and bid management.
With PPC, you can quickly reach a large audience and measure the effectiveness of your campaigns. When you learn PPC, you’ll be able to drive more traffic to your website, increase conversions, and boost your online presence. This skill is highly valuable in the digital marketing industry, and having it will make you a competitive candidate for various roles.
Copywriting
Copywriting is one of the top in-demand skills in 2024. As a copywriter, you’ll be responsible for crafting compelling and persuasive content that drives conversions and increases brand awareness. This includes writing headlines, product descriptions, and social media posts that resonate with your target audience.
With copywriting skills, you’ll be able to create engaging content that tells a story, builds trust, and drives results. Copywriting also helps you to develop a strong understanding of your audience, craft a unique brand voice, and create content that stands out in a crowded digital landscape.
Online Advertising
Online advertising will help you drive targeted traffic to your website and get the attention of future customers. Getting trained in online advertising shows you how to analyze what it means so you know which of your marketing initiatives leads to traffic and conversions. This means you as a graduate trainee can confidently concentrate your time and resources on what has the best ROI for any company.
How to Get into Digital Marketing
Getting started in digital marketing can be an exciting and rewarding career path. Whether you’re a recent graduate or looking to switch from another industry, there are several steps you can take to get started in this fast-paced field.
Develop a Solid Foundation
To get started in marketing, it’s essential to build a strong foundation in digital marketing principles. This can be achieved by taking digital marketing courses from a reputable institute, attending workshops, or pursuing a degree in marketing or a related field. By doing so, you’ll gain a solid understanding of core marketing concepts, such as search engine optimization (SEO), social media marketing, content creation, and data analytics. This foundation will provide a solid base for you to build upon, allowing you to develop your skills and knowledge in marketing.
Gain Practical Experience
After acquiring digital marketing skills, the next step is to gain practical experience by working on projects that put your knowledge into practice. Look for internships, entry-level positions, or freelance opportunities that allow you to apply your skills in a real-world setting. This could involve tasks such as managing social media accounts, creating content, or analyzing website performance. When you gain hands-on experience, you will develop a portfolio of work and demonstrate your skills to potential employers.
Build a Strong Online Presence
As a digital marketer, having a strong online presence is crucial for your career. It allows you to showcase your expertise and experience to potential employers and clients. Start by creating a professional social media profile, such as on LinkedIn, or building a personal website or portfolio. Use any of these platforms to highlight your skills, experience, and achievements.
You can also participate in online communities or industry-specific forums. This will help you network with other professionals and demonstrate your knowledge to prepare you for new opportunities in the digital marketing field.
Seek Mentorship and Networking
Connecting with experienced digital marketers can be incredibly valuable for your career. A mentor can provide guidance, advice, and insights into the industry, as well as support on any marketing-related challenges. To find a mentor, look for people in your niche and follow them on social media to connect with them and learn. You can also attend local networking events or join professional organizations to build relationships with other professionals in the field.
Conclusion
Recap: Nigerian companies need well digital marketing professionals who will boost business development and success by leveraging sophisticated digital tools. Chances are very high that you become employable in any Nigerian organization. In as much as Nigerian Universities and Polytechnics do not offer digital marketing courses, you must take advantage of programs like the Digital Marketing Graduate Internship Programme.
I am going to stop here, if you want the best digital marketing skills that can make you employable, do check out our digital marketing course page, to know how you can acquire the right marketing skills to get started today.
And this has been thoroughly covered in our digital marketing training course. Click here to find out about the course.
FAQs
What skills are most in demand in digital marketing?
The most in-demand skills in digital marketing include:
- Data Analysis and Interpretation: The ability to collect, analyze, and interpret data to inform marketing decisions is crucial in digital marketing.
- Content Creation: Creating high-quality, engaging content that resonates with target audiences is essential for digital marketing success.
- Social Media Management: Managing social media platforms effectively to build brand awareness, engage with customers, and drive conversions is a highly sought-after skill.
- Search Engine Optimization (SEO): Understanding how to optimize websites and content for search engines to improve visibility and drive organic traffic is a vital skill.
- Email Marketing: Creating effective email campaigns that drive conversions and build customer relationships is a highly valued skill.
Do digital marketers make 6 figures?
Yes, many digital marketers can earn six-figure salaries. Experienced digital marketers with specialized skills, such as data analysis, SEO, or email marketing, can earn salaries ranging from $100,000 to over $200,000 per year. Additionally, digital marketing managers and directors can also earn six-figure salaries, with average salaries ranging from $120,000 to over $250,000 per year.