Are you tired of spending a fortune on email marketing tools when you’re just starting or have a limited budget? Fear not, because the world of free email marketing services is here to save the day. With so many options out there, it can be overwhelming to choose the right platform that meets your needs without breaking the bank. In this business era, having an effective email marketing strategy is crucial for businesses of all sizes, and these free email marketing services are the perfect stepping stones to help you get started.
Sit back as we dive into them.
What is email marketing?
Email marketing is a digital marketing strategy that involves sending promotional or informational content via email to connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts.
Email marketing allows businesses to reach a large number of potential customers with just a click, making it a cost-effective digital marketing channel with a high return on investment.
What makes the best free email marketing service?
When it comes to choosing the best free email marketing service, there are several factors to consider:
1. Email limits
Most free plans have limits on the number of emails you can send per month or the number of subscribers you can have on your list. Evaluate your needs and choose a service that provides enough capacity for your current and near-future requirements.
2. Email deliverability
A good email marketing service should have robust delivery infrastructure and reputation management systems to ensure your emails land in the inbox and not the spam folder.
3. Templates and customization
Look for services that offer a variety of modern, mobile-responsive email templates that you can easily customize to match your brand.
4. Automation and segmentation
Even with free plans, the ability to set up basic autoresponders, welcome sequences, and segment your list based on user behavior or interests can be valuable.
5. Reporting and analytics
Detailed reports and analytics on open rates, click-throughs, and subscriber engagement can help you optimize your email campaigns.
6. Ease of use
A user-friendly interface and intuitive campaign builders can make it easier to create and send professional-looking emails, even for beginners.
10 Free email marketing tools to save you time and money
Free services aren’t always awful, they’re merely constrained (regarding email sending time or duration). However, it would be best if you considered your options before selecting a tool, as you will eventually outgrow the free plan.
We’ll look at some of the top free email marketing services that are now available to assist you. Also, enjoy the benefits they provide should you choose to purchase the premium version.
1. HubSpot – Email marketing and CRM
Everything you need is available at HubSpot. The comprehensive and cost-free email marketing capabilities include reporting, up to 2,000 emails each month, and 10 active lists. Also, you can add more HubSpot tools for CRM, complete marketing automation, customer support, sales, and more when you’re prepared to grow.
As soon as your signup is complete, the email tool launches the editor, allowing you to get started right away. The user guide covers all the information required to create stunning, successful campaigns in HubSpot, making it the next point of contact for anyone new to the platform or email marketing in general. The new AI tools from HubSpot make things even simpler.
Additionally, HubSpot has a sizable free plan, but if you use it more often, the price can go up quickly. The entire Marketing Hub costs $18 a month, which is a fair starting price, but you’ll have to shell out more cash if you require a lot of contacts or services like A/B testing, custom reporting, or omnichannel marketing automation.
Click on Hubspot to get started with the best free email marketing services for contact management.
2. Mailchimp
Mailchimp, one of the most well-liked email marketing applications because of its approachable branding, is a wonderful spot to launch your email marketing campaign if you want to grow it rapidly.
In its free plan, the software offers a landing page builder, list segmentation, retargeting advertisements, A/B testing, and customer journey mapping.
Mailchimp is a user-friendly editor that offers practical advice and industry best practices, making it a viable choice for novice and expert email marketers alike.
For instance, a sidebar informs you, among other things, about the ideal character count, and the usage of emojis in subject lines when creating one. Mailchimp offers three distinct subscription packages that make scaling possible. This is done when you’re prepared to go beyond the features of the free plan.
Additionally, Mailchimp can manage email campaigns of any scale, so you won’t ever need to move to a different tool if you can afford to let it expand with your needs.
3. Omnisend – For eCommerce
Omnisend is an email and SMS marketing platform designed to increase sales for eCommerce companies while fostering a stronger brand and relationship with customers. it is observed that it is reasonably user-friendly, featuring drag-and-drop content blocks for both the email and signup form builders.
The most notable aspect of Omnisend is its automation workflows, which enable users to increase revenue. Users can create welcome, post-purchase, and abandoned cart workflows that increase consumer engagement, and sales by utilizing the pre-made workflows. In the users processes, they can deliver messages via email, SMS, or push notifications.
Lastly, the segmentation tool enables you to create compelling campaigns, and further customize your communications. The platform has a free plan for up to 250 contacts and 500 emails/month, with free email and live chat support available
4. Brevo -(formerly Sendinblue) – Automation for free
Brevo is a free email marketing tool that has expanded it reach into marketing automation and email marketing. It is originally designed for transactional email, and it features includes an excellent drag-and-drop builder for creating newsletters, and customizing email themes.
This free email marketing service is great if you need campaigns that are responsive to mobile devices, even though the template library isn’t that large. In addition to providing email generation capabilities, the free email newsletter service gives you access to SMS marketing tools for interacting with mobile customers.
On the free plan, personalization for emails and SMS is also included, along with a number of segmentation choices for easier contact list management. The workflow editor allows you to design workflows. However, the maximum number of contacts you can target is 2,000.
Brevo is an excellent solution for email marketing that also offers good sender scores and SMS marketing alternatives. However, it should be noted that the Brevo logo will appear in your email campaigns even though sending emails will be free of charge.
5. MailerLite
MailerLite is another distinctive platform in the list of free email marketing services that we’ve compiled.
It is discovered that the tool includes an easy-to-use drag-and-drop editor, and a straightforward user interface that make designing email campaigns hassle-free, especially for those with little or no experience.
The sophisticated text editor, and integrated photo editing function allow you to design newsletter images that accurately reflect your brand, which further makes MailerLite a fantastic free choice for bloggers and creatives.
In addition to email marketing, the free edition provides access to contact tagging, sophisticated segmentation, and its well-known A/B testing capabilities, among other email automation features. The platform is among the best free email marketing services you can get to reach your audience. Specifically, it has an ample free email-sending limit of 12,000 emails/month.
Get yourself started with Mailerlite which has 30 day’s trial of premium features
6. Moosend
Moosend is one of the best email marketing and marketing automation platforms. It enables you to automate marketing tasks, improve lead generation, and design sophisticated email campaigns. With the free version’s choice of responsive email newsletter templates, the drag-and-drop email builder will enable anyone to become an expert creator without the need for technical knowledge.
In addition to offering limitless email campaigns, Moosend offers a free trial of its robust segmentation tools and marketing automation workflows to help you discover how you can increase open rates and conversions.
By testing advanced reporting and analytics features, it enables you to track the effectiveness of your campaigns. You can test out the online form builder and landing page editor for free. however, this depends on your account which can be used to discover how easy it is to grow your subscriber list.
Among its many characteristics is that it’s a great choice for startups and marketers looking to send an endless number of email campaigns to a maximum of 1,000 subscribers.
7. Mailjet
While Mailjet is still primarily recognized for delivering transactional emails, it has developed into a more comprehensive email service. Despite this, their capabilities are still somewhat basic.
Mailjet free plan offers a good amount of capacity with unlimited contacts and 6,000 emails per month (with a daily cap of 200 emails). Premium features like segmentation, automation, and A/B testing are only free to try out for 30 days even though access is a little less generous.
MailJet’s email builder is simple to use and allows you to update multiple elements at once. Additionally, with its basic segmentation features, you can collaborate on emails with your teammates, and create more personalized email campaigns for your target audience.
8. SendPulse
SendPulse provides a multichannel platform to marketers who want to reach a wider audience than just email recipients. Among its many features are SMTP transactional emails, SMS, Viber, and web push notifications.
SendPulse’s free plan is among the most generous when it comes to sending limits; you can send up to 15,000 emails each month, but you can only have 500 subscribers.
You may personalize your campaigns with the free email marketing tool, to produce re-engagement campaigns, welcome emails that are more specifically targeted, and other campaigns.
9. Benchmark Email
One of the easiest email newsletter systems is Benchmark, which has a simple, minimalistic design. Additionally, you can access all aspects of the platform (including marketing automation, forms, surveys, and reports) with their free Starter plan, even though there are some limitations.
For instance, you can’t activate automation or A/B tests, and you can only add 75 subscribers per day to sign-up forms. Additionally, you will receive a meagre 250 emails per month.
In addition to email marketing, Benchmark Email will provide you with a limited version of its marketing automation features, basic reporting, and easy lead generation to get you started.
All things considered, Benchmark Email is one of the great free email marketing services for getting started and learning how to set up your first drip campaigns.
10. CleverReach
One product that offers technical services for email marketing is CleverReach. It has become one of the most talked-about free email marketing services.
Using the CleverReach Plugins, the free tool lets you link your shop, CRM, and CMS systems. The service’s reminder emails are one way you can make the most of your webinars and other events that require reminders.
With features like forms, reporting, and marketing automation, CleverReach provides a comprehensive, business-grade email marketing service. The majority of their services are available to you with their Lite plan, which also offers free monthly sending of up to 1,000 emails to a maximum of 250 subscribers.
To learn more about email marketing, Click here to register for our digital marketing training course on how to use email marketing to promote your business.
What limitations do free email marketing services have?
When making a choice, take note of the subscriber or email limit, as most free email providers limit one or both. It appears that certain services are restricted to all providers, thus it’s important to know what features are and aren’t included in their free plans.
Emails with poor design may not be delivered. Email software and internet service providers are likely to filter away emails that contain specific spam keywords or characters in the subject line or body of the email. If you fail to maintain your marketing lists, you may discover that mismatched email addresses prevent your communications from getting to the intended recipient.
Also, advanced email automation is a premium function that is difficult to get with free providers, so if you’re intending to adopt a marketing automation approach, keep that in mind. With the majority of these free accounts, access to comprehensive reports is frequently also unavailable.
Conclusion
Even though there are many free email services available, it’s wise to choose the one that feels most comfortable for you in addition to being aware of their restrictions.
Choosing the email marketing provider that works best for you shouldn’t be a difficult or time-consuming procedure.
You need a tool that gives you freedom and sufficient functionality without any additional costs if you want to succeed. It should also be simple to use and, ideally, offer capabilities like A/B testing that directly affect how well your campaigns perform.
Remember to have a peek at its pricing as well! You will require a reliable solution with tested functionality that is affordable once you outgrow the free plan!
FAQs
How do I get a free email list for email marketing?
You can purchase a ready-made database of email addresses on a subject that piques your interest. But, you will be unable to inspect the contacts’ quality before making a payment. So, you won’t be able to determine whether every contact is active there.
In the search results, emails for your list can even be found for free. Simply type your desired subjects into the search window, and websites containing more contact search options will appear. This is unquestionably a wise approach to launch a free email list.
How do I start email marketing?
A great strategy to begin email marketing is by collaborating with an email marketing service provider. You cannot use email marketing automation to send messages to a large number of contacts or subscribers without working with a provider.
Which is the best email marketing tool?
According to Forbes, the best email marketing tools are:
- Mailchimp: Best for all-in-one marketing
- Zoho Campaigns: Best for fully integrated business suite
- Drip: Best for e-commerce
- MailerLite: Best for selling paid subscriptions
- Brevo: Best for unlimited contacts
- Campaigner: Best for experienced marketers
- GetResponse: Best for small to medium-sized enterprises (SMEs)
- Moosend: Best for legacy companies
- ActiveCampaign: Best for automated email marketing
- Constant Contact: Best for customer support options
How many emails can you send with HubSpot free?
Additionally, if you connected a hosted inbox to your conversations inbox, the send limit for your hosted inbox depends on your HubSpot subscription: Free HubSpot account: 500 emails per day. Paid HubSpot account: 5000 emails per day.
If you are new to email marketing, you can Click here to register for our digital marketing training course to start promoting your business using email marketing strategies.
More Resources
Email Marketing 101: Everything You Need To Get Started
13 Best Email Marketing Tools (Software) to Boost Conversion and Sales