Do you want to know what you need to do to get a digital marketing job? Or do you want to learn how to position yourself to get a digital marketing job?
You are in the right place!
In this article, I will be sharing with you what you need to know to get a digital marketing job of your choice regardless of your location.
Yes, digital marketing is one industry that is not limited to your geographical location and it also allows you to work from home depending on your decision. You can either decide to work for a particular organization/brand or as a freelancer.
You might want to ask me the difference between working for a corporate organization or working as a freelancer. If you will stay till the end of this article, I will share with you the difference between both and how to position yourself for either of them.
Whichever one you decide to go with, there are some steps you need to be employable in the digital marketing industry and also how you should position yourself to get these jobs.
Before I move further, I want you to see a video testimonial of Harrison who got a job after he registered for our 90% practical digital marketing course. Remember, I said digital marketing jobs are not restricted by geographical location, you should see this video.
As you would have seen and heard from the video, a digital marketing job is one viable job that allows you to work with a foreign organization or client regardless of where you and you can also get the opportunity to relocate depending on the policies of the company.
According to Linkedin, a digital marketing specialist role is on the top-ten list of most in-demand jobs, having about a 1.6million job openings. That’s huge right?
The number will keep increasing as long as technology exists as most traditional businesses are now seeking means to bring their business to the digital world and new business ideas are evolving and of course there will be the need for a digital marketing specialist.
For you to know that there is an existing market already, all you need to do is to equip yourself with the required skillset so you can be employable.
This is why in our 90% practical digital marketing course, we teach our students all the knowledge they need to become a digital marketer or to sharpen their skill as an existing digital marketer.
One of the many good benefits of taking our course is that you don’t only learn the theory aspect of digital marketing, you also practice with the knowledge you are getting.
You also have access to a supportive community of digital marketers like you where you get answers to your questions related to your career as a digital marketer.
Years ago, a career in digital marketing wasn’t necessarily the dream job for most people while they are in school. But with the several juicy opportunities in this industry, and the everyday evolving of this industry, the reverse is the case.
People are willing to learn and acquire these skills, the same way some people are willing to teach other people and ensure that there is even distribution of wealth like what we do at Digital Marketing Skill Institute.
Digital marketing job comes in a different category and you can also decide to embody all the categories according to your ability. They include:
- Content marketing
- SEO
- Email marketing
- Online marketing
- Social media marketing
- Digital marketing specialist
- Copywriting
Before I give an in-depth explanation about each job, I want to share with you the definition of digital marketing so you can be able to understand the other paragraphs of this article.
What is Digital Marketing?
There are several definitions of digital marketing as you would see, but they all have similarities.
According to Wikipedia, digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Another definition I have for you is that digital marketing is the communication of the value a product or service has to offer using digital channels to attract, convert, and engage prospects into new, returning, and referral customers.
As you might have noticed, both definitions point in the same direction: selling a product or service using digital means. This means that for digital marketing to take place there has to be an existing or a new business that either sells products or offers services.
And then there are diverse digital channels that would be used to reach out to achieve this. Another aspect of digital marketing is that the channels would be used to reach a group of people which means you want to sell to a specific group of people who are called the target audiences.
To achieve this, there are a couple of strategies that we have that don’t only help you to digitally market products and services, and also provides job opportunities for anyone interested.
This is why we now have the types of digital marketing jobs that exist and their duties.
Types of digital marketing jobs
1. Content Marketer
A content marketer is responsible for creating content for the sole purpose of marketing a product. Your major responsibility is to create engaging contents that would connect businesses with their audience aside from selling their products and offering their services to them.
This connection takes place through several mediums such as social media posts, blog posts, emails, videos, and audio. Content marketing itself requires the ability to design creative, interesting and educational, material that helps the readers, answers their questions, and solves their problems.
One of the goals of content marketing is to persuade a person to take action, and for that to happen the contents should be enticing enough with valuable and relevant information.
Does this bring us to what is content? content is well-presented subject information that conveys a story and engages with its intending audience. this content can come in various formats depending on the message you want to pass across and the medium you want to use to pass it across.
For example, this is video content from a content marketer.
To know more about becoming a content marketer, register for our 90% practical digital marketing course. In this course, we teach you how to kickstart your career as a content marketer as well as several other aspects of digital marketing.
2. SEO Specialist
SEO is an acronym for search engine optimization, Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. An SEO specialist is responsible for making this happen.
They are tasked with getting more traffic from search engines to a website. The person is also responsible for ensuring that on-page optimization produces relevant search results and a positive user experience. The increased traffic should lead to an increase in lead volume and create brand awareness.
This can be achieved if the specialist can increase the visibility of the website within search engines. Sometimes, they may have to work closely with members of the marketing and creative teams to develop and implement new strategies and initiatives to increase engagement.
3. Email marketer
An email marketer is a person who employs the use of emails as a digital channel to reach their customers/target audience. His/her focus is to
- Build email list
- Create emails
- Nurture leads through written communications.
Email marketing is one of the highly effective strategies in digital marketing that allows you to send emails to prospective customers and existing customers with aim of converting them from one-time customers to loyal fans.
99% of consumers open their email every day and this is one good opportunity that business owners can leverage to grow their business and leverage, they need the services of an email marketing specialist and this is where you come in.
4. Social media marketer
A social media marketer is a person who leverages social media as a digital marketing channel to reach their target audience. Remember we said that, digital marketing takes place on digital platforms, social media is a digital platform and this makes social media to be one of the effective tools that can be used to achieve your digital marketing goals.
A social media marketer is in charge of engaging and creating awareness for particular products and services across all social media platforms. they promote all types of content ranging from text to videos to images, to create awareness for a brand which will, in turn, generate leads that would be converted to sales.
Like every other digital marketing job, social media marketing is a strategy that can get you the results you desire in digital marketing if you will acquire the skills needed and you would position yourself to be employable.
Other digital marketing jobs include:
- Copywriting
- Digital marketer.
- And many more.
Having established the foundation as the definition and types of digital marketing jobs that exist. We can now proceed to know what you need to do and how you should do them to get a digital marketing job regardless of your geographical location.
How to get a digital marketing job
1. Outline your goals
What do you want to achieve with the digital marketing job you want? If you can identify your goals, you will know the steps to take that would help you to accomplish your goal.
When you identify and outline your goals, you can be able to pick the particular digital marketing job that gives you the allowance to achieve your goals.
For example, your goal could be that you want an avenue to express your ideas online and also help other businesses to express their ideas online. so for you, you would have to select a job that will allow you to achieve that.
Another thing that identifying your goals will do for you is that when you get to the point where what you are learning looks and seems confusing, you can always go back to the goals you have identified and outlined to give you the motivation you need.
Our brain has a funny way of reacting to changes and innovations and sometimes, it might look hostile to the brain and you will want to act according to what your brain has programmed into your mind. Know your goals and write them out.
Regardless of the goals, you intend to achieve, there are more than enough opportunities out there for the digital skills you have.
2. Start learning
After you must have identified your goals, start learning. The internet is a large place where you can get whatever knowledge you need on a subject matter. For a subject matter as strategic as digital marketing, learning the theory alone will not be enough for you.
This is why in our 90% practical digital marketing course, you will get practical knowledge as well as theory knowledge, you also have well-seasoned coaches who will review your practical learning and provide practicable feedbacks.
You also have lifetime access to a community of digital marketers like you. You should register!
3. Practice your knowledge
While learning, you should practice what you are learning. In a technologically advanced world like ours, the one way you can show that you know what you claim to know is by showing what you’ve been able to achieve.
How you can show what you’ve been able to achieve is by practicing and getting your hands into what you are learning. Volunteering allows you to do this, you offer your services to any organization that requires your service and learn from there.
If you decide not to, you can ask your friends or family members who have businesses that would require your services, to allow you to practice your knowledge with their business.
For you to get a digital marketing job alongside the knowledge you have is to have experience. Experience does not necessarily mean the number of years you have been doing this, you might have been a digital marketer for several months if not years but what stands you out is what you were able to achieve with the knowledge and skills that you have and what you have to show for it.
Other than that, the only thing you have as evidence for your knowledge is what is in your brain.
4. Create an online presence
I know I just told you to gather experience by working for your friends and family, but having an online presence is also strategic. at the beginning of this article, I shared how you can get digital marketing jobs regardless of your geographical location.
Your online presence is a strong determinant of that. As a digital marketer, you should use your knowledge to build your personal brand. When it comes to getting a job like digital marketing, it is preferably better for you not to exist at all than for you to exist without an online presence.
When you apply for a job, the first place a prospective employer will likely look for you is online, to learn more about your identity online and if you are not found, they will move on to this next person even though you are more qualified than the alternative.
All the experiences you gathered in number 3, now is the time to showcase them. In case you want to skip number 3, you should go back if you want the results you are looking for.
Create your own blog where you share your knowledge about what you know, create your portfolio and link them to your social media platforms, let these people know what you are capable of doing and see with their eyes.
Several social media platforms allow you to showcase your knowledge and skills like LinkedIn.
5. Build your network
In life generally and in your career, in particular, it is not about what you know, it’s about who you know. You may have excellent knowledge about a subject matter but you don’t have access to implementing your knowledge.
As an upcoming/existing digital marketer, be deliberate about growing your network. Let your family and your friend know that you are trying out a new career and you need them to introduce you to their other friends or acquaintance who has been in this industry for a longer time than you.
This person might have a job opportunity for you and would also put in word for you and there you are, with a job of your dream.
And according to Tim Sanders, your network is your net worth. This doesn’t necessarily mean that your network should just be only people interested in digital marketing jobs, extend beyond that. Attend as many conferences, meetups, and webinars as you can and see it as an opportunity to network and know other people.
I want to share one secret with you, do you know that the influential people you know actually grew their influence from networking and meeting new people. Nobody brought it from heaven, we all acquire that long string of networks here on earth and you can do that as well starting from now.
For example, if you meet me at an event, and we got acquainted with each other, of course, you told me what you do for a living. I might not have a job for you to do, but if any of my friends or connections need someone like you, I would recommend you and then the cycle continues.
More reason for you to get sound knowledge that would make you proficient as a digital marketer and our 90% practical digital marketing course is the best for you.
Tips to land a digital marketing job without experience
Here are some tips to land a digital marketing job without experience:
1. Acquire the necessary skills: To become a digital marketer, you need to have a specific set of skills. You can gain these skills by taking online courses, attending workshops, or reading blogs and books on digital marketing.
2. Build a portfolio: To prove yourself to potential employers, you need to have a compelling online presence and personal brand. Focus on the social media platforms that you know best and try to build a following among specific users.
3. Get work experience: Once you’ve built up your skills and knowledge, it’s time to get some hands-on experience in the form of internships, volunteering, or part-time jobs. This will give you the opportunity to apply what you’ve learned and gain experience in a professional setting.
4. Customize your resume and cover letter: When trying to land an entry-level digital marketing position, it’s important to customize your resume and cover letter for each job that you’re applying for.
5. Network: Make sure you’re networking—online and in-person—with other digital marketing specialists. Attend digital marketing conferences and meet-up events. These are excellent opportunities to meet more experienced professionals, make connections, and get your foot in the door of the tech industry.
6. Consider related jobs: Consider related jobs that can help you build your skills and knowledge, such as content marketing specialist, social media manager, or data analyst.
Create a brand for yourself: Marketing yourself is a great way to show a potential employer your digital marketing skills. Strengthen your online presence by creating a personal website, blog, or social media profiles that showcase your skills and knowledge.
By following these tips, you can increase your chances of landing a digital marketing job without prior experience.
Conclusion
Digital marketing as an industry is one that is neither limited by age or geographical location. As long as you have the right knowledge and you have something to show for the knowledge you have, you are good to go.
This is why we give you practical knowledge in digital marketing in our 90% practical digital marketing course. You should register.
FAQs
Where to Find Entry-Level Digital Marketing Jobs
Entry-level digital marketing jobs can be found on various job boards and platforms such as AngelList, FlexJobs, Indeed, and LinkedIn. These resources provide a wide range of opportunities for individuals looking to start their careers in digital marketing.
How much a digital marketer can earn
The average salary of a digital marketer can vary based on factors such as experience, location, and specific job roles. Entry-level digital marketing specialists can earn an average salary of around $40,000 annually, with the potential for higher earnings as they gain more experience and expertise.
How long does it take to learn digital marketing?
The time it takes to learn digital marketing can vary depending on the individual’s learning pace, the specific areas of digital marketing they want to focus on, and the depth of knowledge they aim to acquire. Some individuals may gain foundational knowledge in a few months, while becoming proficient in the field may take a year or more.
What are the best entry-level digital marketing jobs
Some of the best entry-level digital marketing jobs include Digital Marketing Specialist, SEO Specialist, Content Marketing Specialist, Social Media Manager, PPC Specialist (SEM), Graphics Designer, and Affiliate Marketing Manager. These roles offer a variety of opportunities for individuals with different skill sets and interests
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