Want to know what digital marketing is about and how it works?
Well, you are most likely in the right place because this guide will help you understand the mind bothering question, ‘What is digital marketing’, benefits, strategies and more.
The marketing space has evolved into a very complex and technical scene.
With the advent of digital marketing, online marketers now have a wider range of options and channels where they can reach and connect with consumers on a global scale.
Amidst the change and evolution of modern technologies, small and medium businesses are preparing everything they can to keep up with this progression.
Digital marketing can boost your business beyond your Imagination.
For it is the process of attracting targeted audiences online that will spell the difference between a successful thriving business and a failed one.
And that’s why you should certify yourself with our digital marketing training course. Click here to see course outline and benefits.
Even if you receive tons of daily traffic to your website, they would not amount to anything unless they are converted into leads or sales.
Digital marketing strategies such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, social media marketing, social media optimization, e-mail direct marketing and display advertising are becoming more common in our advancing technology.
In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, caller mobile ringtones.
Let’s quickly delve deeper into understanding the rudiments of digital marketing.
First, let start by understanding what digital marketing is.
What is Digital Marketing?
[bctt tweet=”Digital marketing is the communication of a products and services value using digital channels to attract, convert and engage prospects into new, returning and referral customers.” username=”DMSInstitute”]
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing is the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital Marketing Skill Insititute definition:
Digital marketing is the communication of a products and services value using digital channels to attract, convert and engage prospects into new, returning and referral customers.
Now, let us have a close look at the benefits of digital marketing today…
Benefits of Digital Marketing (How It Can Grow Your Business)
1. Digital Marketing Is More Cost-Effective than Traditional Marketing
Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results.
2. Digital Marketing Delivers Conversion
Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website.
Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste.
That is why business owners are streamlining their digital marketing campaigns towards conversion optimization making it a top priority above everything else.
Click here to join our digital marketing training today to learn how to create an effective conversion funnel to drive qualified customers to your online businesses.
3. Digital Marketing Levels the Online Playing Field
Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the ample resources required to mount an online marketing campaign.
Digital Marketing actually levels the playing field, providing small and medium enterprises with the chance to compete against the big boys and attract their share of targeted traffic.
With digital marketing,
Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.
Without a call centre, small businesses can engage effectively with multiple customers, even to customers from many parts of the world even if they don’t have physical stores or branches in these locations.
4. Digital Marketing Helps Generate Better Revenues
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.
With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business, opening their doors to better, larger and farther reaching markets both locally and abroad.
Google’s Asia-Pacific Head of SME Kevin O’Kane describes the Internet as rocket fuel for growth for small and medium enterprises.
5. Digital Marketing Facilitates Interaction with Targeted Audiences
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of internet marketing tools to interact with targeted audiences in real time.
Engagement in any form is what your customers expect to receive when interacting with your brand or business.
How your business handles such engagements and interactions will spell the difference between business success and failure interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want.
This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them gaining their loyalty and trust that you will need when your business begins to grow.
We have different strategies that will help you increase customer or prospect engagement. Click here to check out our digital marketing training today to learn how.
6. Digital Marketing Builds Brand Reputation
The power of digital marketing lies in its ability for attracting targeted traffic.
The types of audiences for your content are most likely already prepared to know more about your brand, products or services and may be interested enough to purchase what you have to offer.
Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.
This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service.
Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.
7. Digital Marketing Provides better ROI for Your Marketing Investments
With better revenues and better branding, Digital Marketing can provide a better Return on Investments (ROI) than traditional media and marketing channels.
With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.
Digital Marketing, on the other hand, can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase.
The key to success in Digital marketing, however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.
8. Digital Marketing Earns People’s Trust
Digital Marketing rides on the current online trend that focuses more on social media signals resulting from a direct and more personalized interaction between a brand or business and their targeted audiences.
In the Nielson Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.
Digital Marketing leverages social media signals, social proof and testimonials from actual consumers who have previously purchased, joined or availed of a product or service marketed by a particular brand or business.
The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences most of which can be potential customers.
9. Digital Marketing Entices People to Take Favourable Action
While social signals and testimonials help earn trust from targeted audiences. Digital Marketing makes use of effective strategies that will entice people to take a favourable action your brand or business intends them to take.
Conversion to leads or sales is still initiated and under full control by the website visitor.
They are not compelled to do so but digital marketers can make use of clever and innovative ways to entice conversion using Calls-To-Action.
Calls-To-Action specifies what your web visitors should do next – either to sign up, like, download something, call or buy specific steps that will entice them to perform a favourable action.
Innovative forms, buttons and texts are optimized according to copy, colour scheme, graphics and even positioning on the page to generate the best results in terms of generating favourable action.
You should join our digital marketing training today to learn how to create an effective conversion funnel to drive qualified customers to your online businesses.
10. Digital Marketing Caters to the Mobile Consumer
Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices.
Most Adults uses smartphones, now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion.
“Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions” –
“Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions” –eMarketers
Click here to register for our digital marketing training today to learn how to build a website that is mobile friendly an ready
11. Digital Marketing Makes You Ready for the Internet of Things
The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more that can interact with each other through the Internet.
Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets by the year 2020 will actually head to.
Digital Marketing will prepare your business towards this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives.
Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid giving you an access window to reach out to targeted audiences belonging to this online grid.
12. Digital Marketing Ensures Business Survival Online
It is a normal occurrence for brick-and-mortar business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything.
Many kinds of people like these come and go, but a targeted few will actually make a purchase and if satisfied, will come back for more at a later date.
If you get less of the later and more of the few, sooner or later your brick-and-mortar business will cease to exist.
Your online business can be likened to this.
Even if you have tons of website visitors but none of them ever convert, your business will also cease to exist.
Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic but highly targeted traffic that delivers results. Targeting the right kind of people that deliver the right kind of results is what Digital Marketing is all about ensuring survival for your business.
You should join our digital marketing training today to learn how to use the various digital tools to drive qualified customers to your online businesses.
Let look at some important digital marketing skills you need to be a master in digital marketing.
Key Digital Marketing Skill You Need
Online Advertising, Traffic and Customer Acquisition Skill
You must have come across the word “Online advertising” before, right?
If you are consistent with digital marketing practice, then you should in one way or another seen or heard the word “Online Advertising”.
Online advertising is sometimes referred to as paid channel marketing, Search Engine Marketing (SEM) or pay-per-click (PPC) marketing. Whichever the case, the ultimate goal of Online Marketing is to drive consistent traffic to your website.
Online marketing is an important skill for any wannabe digital marketer to have, with this skill you can carry out lots of effective advertising campaigns to drive and acquire paying customers.
Do you even know why we rank for industry related keywords?
If you go to Google to search for “digital marketing training in Nigeria“, we will appear as number one.
This is because we understand the search engine game and how it works.
What is search engine optimisation (SEO)?
Search engine optimisation is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
This skill will help you to drive traffic to your business or any client who hired you to grow their organic traffic.
This skill is acquirable if you attend our digital marketing training course. We will reveal our entire SEO secret for you to learn from.
Advertisers do not just publish ads on the web and sit to hope for the best – they must know exactly how well their ads are performing, and the traffic source of their visitors.
This is why analytics is a decisive component of any online marketing strategy.
Analytics tools are also very useful in determining how visitors discover and ultimately interact with your website, a process known as attribution modelling.
Google analytics is one of the best tools for analysing user behaviour.
Analytical skills is an important skill for any business person and not only digital marketers, this is because, it gives you the ability to collect, gather, visualise and analyse information in details. It also includes the ability to see a problem or situation from a different perspective.
Social Media Skill
Business today have been able to build a strong brand around social media, they consistently use these platforms to engage with their existing and potential customers to grow their brands
As a digital marketer, social media and community marketing skills are important for you to have. You need these skills to help business manage their social media accounts, as well as, help them run successful ad campaigns on these social media platforms.
We will give you the knowledge to plan and manage your communications and marketing through rapidly emerging and influential social networks.
You will understand how to engage with customers across a wide range of social media platforms. Click here to join our digital marketing training course.
Email Marketing and Lead Generation Skill
These are two key skills needed in digital marketing.
When it comes to lead generation, we have to bear in mind that Email marketing is one of the most effective ways of nurturing leads and turning them into paying customers.
If you’re new to email marketing and lead generation, see the following links below:
Video and Mobile Marketing Skill
The use of mobile phones are on the rise, and mobile marketers leverage the use of these mobile phones to market businesses online.
The mobile age has a huge impact on the digital marketing field as it impacts how businesses reach their customers.
Video marketing today is an advertising technique utilising video in an attractive and educational way, both by small and large companies.
These videos can be uploaded directly to the company’s website or on video sharing platforms like YouTube, Instagram, Facebook and DailyMotion to feature their products and services to the online community.
Mobile marketing is a multi-channel, digital marketing technique used to reach a targeted audience via smartphones, tablets, and/or other mobile devices, using websites, email, SMS and MMS, social media, and mobile applications.
With the acquisition of Video and Mobile marketing skills, you can grow your digital marketing knowledge and career. And help businesses acquire more customers through modern age mobile and video advertising.
We will provide you with a solid understanding of the rapid evolution of the video and mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice video and mobile marketing.
Blogging and Content Marketing Skill
Blogging and Content Marketing are two different forms of branded content every modern day digital marketing should have, but they aren’t the same par say.
They both have a ripple effect when communicating with customers.
We use the blog to write useful articles about our brand to help engage our audience, but how we intend to promote these content is CONTENT MARKETING.
What is Content Marketing?
Wikipedia defines Content Marketing as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
You need contents to get your customers to see what your brand has to offer and the persuasive marketing tricks to persuade and turn an unwilling customer into a paying one.
So I’d say you need both the blogging skills and content marketing skills to get you to the peak of your digital marketing career.
I know what you could be thinking… I’m new to blogging and all of these content marketing thing! How do I go about it as a newbie?
In our training course, you will be taught how to build a successful WordPress Blog and we will teach you how to grow any company’s customer base, sales and revenue through blogging, and content marketing.
Also, how to use blogging and content marketing to improve your search result ranking and drive more traffic.
You’ll also learn how to leverage “other people’s content” to generate free, organic leads while simultaneously building your brand’s value and authority.
Digital Marketing Strategy and Planning Skill
Did you know that the right digital marketing strategy will drive the desired sales and customers to grow your business?
Do you know that 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their online marketing?
All in all, what makes a successful digital marketer is his ability to carry out proper planning using the right strategy. Knowing when and which strategy to use is something that makes or breaks any digital marketing campaign.
There’s no real digital marketer who does not have the ability to plan and carry out strategies that will succeed. That’s why we included this as an important digital skill you need to succeed in your digital career.
If you attend our training today, we will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities, including display advertising, search engine marketing, email marketing, mobile marketing and social media.
WordPress Website Development Skill
To cap it up, WordPress website development skill isn’t a must-have skill but an additional or will I say, “essential skill” for every serious-minded digital marketer!
The truth is, a website is one of the most important part of Digital Marketing, that’s why it’s essential that you have a web development skill.
Imagine what happens without this WordPress website development knowledge…
- Who manages your site?
- Who optimises your site for you?
- Who updates and upgrade your site?
I’m a digital marketer and I handle everything happening on my website, starting with hosting, domain name, plugins, themes, updates, upgrades and more.
I feel this one is an added skill for every serious Digital marketer to acquire, and to get things working, you should at least have a basic knowledge of how the WordPress CMS works.
Digital Marketing Skill Gap
I am sure you’ve heard of digital marketing skill gap.
It has been written about in HubSpot blog and marketingtechnews, the truth is there is a blatant huge digital marketing skill gap in the industry and this often becomes very difficult in implementing your digital marketing plans for your business goals.
If your online business doesn’t have enough talent and skill in the digital marketing niche, it may become one of the major reason why your marketing strategy doesn’t work.
What is Digital Marketing skill gap?
“A skill gap is a difference between the skills required to complete a certain task and the actual skills possessed by the employee in person.”
As an entrepreneur, I wish that I had learnt digital marketing before getting into my first online business.
I founded digitalmarketingskill.com (formally vibewebsolutions.com) in 2012, in my bedroom with just a laptop, a sofa, bed and internet connection during my Master’s at the University of Portsmouth in the UK.
Before I started my digital marketing consulting firm, I teamed up with my flatmate to start an online hotel booking business.
I lost all my savings from a summer internship I did to a digital marketing firm that drove little or no results for the online business.
I became broke and frustrated that I took matters into my own hands and decided to learn digital marketing.
So, I read all the books, blogs and watched all the videos I could get my hands on.
Then I got to testing.
A lot of the things I tried sunk, however, I just kept going.
I didn’t want to give up.
I became obsessed and passionate about digital marketing as I started getting clients in different countries and continents.
Now, my goal is to help and empower 10,000 people in the next 5 years to succeed in their business or career using smart digital marketing skills, channels and strategies.
I hope you understand my short story, digital marketing is no overnight success, it’s hard work, consistency and dedication.
It’s obvious I had wasted my money by giving my online booking business to a set of digital marketers who drove no result because they probably aren’t good at the profession.
What digital marketers don’t know is, they have been hit hard by a growing list of people who don’t believe in their capabilities as a digital marketer.
When you ask them to rank themselves, they tend to give themselves very poor ranks which don’t speak well of their capability as digital marketers.
They asked 1,100 digital marketers to rank themselves on a 100 point Digital Capabilities Index (with 100 indicating best practice). Shockingly, the average digital marketers ranked themselves at a 57 which is very low.
Among other benefits you’d get when you discover your weakness:
- It will give you more job security.
- It will make you more hireable.
- It will improve your credibility and confidence.
It will make you an A-level digital marketer.
How Long Will It Take to See Results With Digital Marketing?
With digital marketing, it can often feel like you’re able to see results much faster than you might with offline marketing due to the fact it’s easier to measure ROI.
Notwithstanding, it conclusively depends entirely on the balance and effectiveness of your digital marketing approach.
If you spend time establishing comprehensive buyer personas to know the needs of your audience, and you concentrate on building quality online content to attract and convert them, then you’re likely to see strong results within the first six months.
If paid advertising is part of your digital strategy, then the results come even quicker — but it’s recommended to focus on building your organic (or ‘free’) reach using content, SEO, and social media for long-term, sustainable success.
If you are looking to acquire all the various digital marketing skills listed and explained above, you can click here to join our next digital marketing training course starting soon.
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- 3 Step Digital Marketing Blueprint | The Ultimate Guide That Works
- 10 tips about digital marketing in Nigeria you need to know
- 5 Incredibly Useful Digital Marketing Components For Small Businesses