Do you have a Real Estate Business and you are clueless about how to market it? Or do you wonder how to grow a real estate business?
Not to worry, we have answers to your question in this article.
Do you know the surprising thing about digital marketing? It is that you do not need a school degree in digital marketing to promote your real estate business.
You need the right knowledge and you are good to go.
In this article, you will learn how to grow your real estate business with digital marketing
While we are at it, see the testimonial of one of our students who sold properties with the digital marketing skills she got when she registered for our 90% practical digital marketing skill course.
You might wonder “what is the relationship between real estate and digital marketing”, if you will be patient to read to the end, I will show you the relationship in this article. Before we do that, let’s consider what exactly is real estate.
What is Real Estate?
According to Wikipedia, real estate is literally properties consisting of land, the buildings on it alongside all its natural resources such as crops, minerals, or water.
Real Estate consists of land properties and does not include personal properties like vehicles, boats, jewelry, work tools, and furniture. In a layman’s language, real estate is all the land properties that a man owns.
Real Estate was first recorded in 1660 and it holds the oldest English sense of the world. This explains how long real estate has been in existence.
The profitability of a real estate business is not affected by geographical locations, because everybody needs somewhere to live and at the same time industries are springing up with needs and requests for more structures.
As you might have wondered, how can I have a profitable real estate business when the business has been in existence for such a long while.
We are glad to announce to you that a couple of successful individuals that we know didn’t come up with their own brand new idea.
For example, before our company Digital Marketing Skills Institute became what it is today, our CEO, Tobi Asehinde had an experience with a digital marketing firm where he lost his savings because the firm failed to deliver.
You can read more about this story on our digital marketing website.
What he basically did was to rebrand an existing idea using his knowledge and skillset and boom! The idea brings profit.
Bear in mind that although this idea had a profitable prospect, he did not stop at that. He pulled in resources just the same way you will learn how to pull resources in this article.
Another example we want you to see is Henry Ford. Most people believe that he was the one who invented automobiles. He built his first car 11 years after two Germans Gottlieb Daimler and Karl Benz developed the first gasoline-powered automobiles.
The difference here is that Ford made better cars, the same way Tobi drives better brand awareness, sales, and customer growth for businesses with digital marketing skills.
In our 90% practical digital marketing course, we teach our students how to strategically place their business in the digital space for more profitability.
Having established the meaning of real estate and real estate business, read on to learn how to grow a real estate business with digital marketing.
Real Estate Business
Like we stated earlier, in this section, we will be talking about the business aspect of real estate.
Meanwhile, in the video below, you will see and hear what one of our students got from taking our 90% digital marketing course.
[embedyt] https://www.youtube.com/watch?v=lRHyi_6kMXA[/embedyt]
Business is a commercial activity geared towards an increase in sales and profit. We can categorically say business is a profit-oriented venture because individuals don’t go into business to give out their products and services for free.
The same applies to Real Estate Business, here, you engage in activities that will bring you profits from the real estate properties. Just like a business involves buying and selling, a real estate business also revolves around buying and selling real estate properties.
As a real estate business owner, you can decide to buy with your own money from an existing land or property owner and sell to interested buyers at a price inclusive of your desired amount of profit.
Why you should grow your business with digital marketing
We know we agreed to delve into the how, but the how might not be understood and that’s why we want to briefly show you the why. The reason why you should grow your real estate business with digital marketing.
As stated earlier in this article, real estate has been in existence for the longest time and the advantage you have is you will learn how to market your real estate business with digital marketing.
For a business like real estate, getting a physical office shouldn’t be the only means of marketing your business.
According to a global digital review, “roughly 4.66 billion people around the world use the internet at the start of 2021 – that’s close to 60 percent of the world’s total population. This number is still growing too, with our latest data showing that 319 million new users came online over the past twelve months.”
With about 60% of the world’s total population on the internet as at that time, while writing this article, an increase has taken place, and it is obvious that the world is becoming more advanced in technology and to have a thriving and profitable business, such business should exist on the internet.
The internet is a good virtual marketplace to promote your real estate business.
Another advantage that the real estate business has is that you can start on your own and also promote it on your own for a start.
Meanwhile, you can register for our 90% practical digital marketing course to get practical training on how to promote your real estate business.
7 Ways you can grow a real estate business
For you to have stayed through till this point, it shows that you are indeed committed to promoting your real estate business with digital marketing. You took your time, and now we are here.
Just like we stated earlier, there is a demand for business promoted in the digital space and this is why we will be taking you through how to promote your visibility with digital marketing.
1. Have a website
A website promotes the visibility of your real estate business and also establishes credibility. A website also serves as your virtual office as your potential clients get to see what you do and how you do it.
You can also have a gallery on your website where you can showcase your real estate products and services. Your potential clients can also get to read testimonials from your previous clients and also show them that you are technologically inclined which can serve as an added advantage.
Another advantage you have using a website as a real estate business owner is that you can be accessed from every part of the world. Whoever needs the services of a real estate professional and has access to the internet can easily connect to you.
Meanwhile, if you want to learn how to create a website for your real estate business, you should register for our 90% practical digital marketing course to get hands-on training.
For someone who is passionate about promoting the existence of their real estate business in the digital space, social media will come in handy.
You can start by creating a social media account on all social media platforms, to achieve this, you should have a business name as discussed earlier in this article.
Your business name should represent the goals and visions of your real estate business, and it should be unique enough to stand out.
With social media, you get to interact with your audience, strangers who will eventually convert to your client. These clients pay for the services your real estate business offers to them and your real estate business grows.
You will wonder, what’s the difference between having a website and establishing an online presence with social media. Of course, they share similarities, and the similarity there is that they are virtual and can only be accessed on the internet.
The difference is that social media serves as an unofficial platform to interact and engage with users and potential customers, while on the website, you show off what you do and how you do it.
On the website, all you need to do is to update the necessary information that will serve as a guide for your website visitors who will convert to customers and clients.
The stories, testimonials, images you upload on your website will not go away, visitors will get a view of it when they visit your real estate business website.
Both are essential in growing a real estate business.
N: B- In our 90% digital marketing course, we teach our students how to make use of social media to promote the visibility and sales of their business.
3. Engage your audience
The audience you got from the website, the social media, and your audience from physical interactions, don’t leave them stranded, engage them.
You can engage them by having a blog where you share everything about what you do as a real estate professional.
Share insightful content on your blog, don’t be too focused on getting them to patronize but also interested in sharing helpful tips.
Make sure that what you publish on your blog is worth reading, not just for you to gather sentences that won’t be valuable to share with your audience.
This brings me to the next way through which you can grow your real estate business.
4. Search Engine Optimization
A search engine optimizes your website for good visibility. It does this by crawling through your website and your social media presence and pushes you out to the public.
When a search engine ranks your page, there is a higher chance that your potential customers will see you and patronize you which brings growth to your real estate business.
To get more practical knowledge on how to optimize a website for your real estate business, register for our 90% practical digital marketing course.
You can also read more about search engine optimization here. How to Drive Traffic To Your Website Through Search Engine Optimization (SEO)
5. Email Marketing
Email marketing has to do with promoting your markets and in this case your real estate business with mails. For your existing client-base, you should have an email list of everyone who has patronized you at one point in time or the other.
In case you do not have one, you can start by including a column for an email address in your registration or patronizing forms, you should also include it on your website because that is the formal way of communication between business owners and clients.
These email addresses will be your target for email marketing. The contents you share with email marketing should include product and service updates, promos, and possibly the insightful tips you share on your blog.
Engaging in this attracts your customers and in turn, brings growth to your real estate business.
Meanwhile, in our 90% digital marketing course, we will teach you how to use email marketing to grow your real estate business.
6. Networking
The basic truth is that your clients and customers might not necessarily be your close friends or family members. They might be strangers who you may have met at n events.
You don’t network in your room and on your bed, you network by attending events that are similar to your interest. And when you go to these events, don’t stay on your own, mix up with the crowd.
You’ve just been given a blank check to market your real estate business and what you do, don’t allow it to slip off your finger. Meet new people, and interact with them.
Networking is not only restricted to when you attend events, take advantage of the religious gatherings you attend, an institution reunion, and many more.
One piece of advice that we will give you is to always seize whatever opportunity you get to talk about yourself and your real estate business. You are strategic in the growth process of your real estate business.
According to John Donne, No Man is an Island, this is a non-debatable truth, we all need one another to survive just like you need other people to grow your real estate business.
So, put more effort into growing your relationship with other people.
7. Content Marketing
This is another vital way through which you can grow your real estate business. Content means everything you want to share with your audience. Your blogpost article, your newsletter article, images, and videos on your websites are what make up your content as a business owner.
You should leverage this and create contents that explain the services and products that your real estate business provides. Use your content to drive sales and help your real estate business grow.
Make sure all the contents you share is solid enough to convince visitors to go to your website and patronize your real estate business.
When you share contents that are not misleading, you build authenticity as well as facilitate the growth process of your real estate business.
N: B- In our 90% digital marketing course, we will teach you how to create compelling contents that will enhance the growth of your real estate business.
Frequently Asked Questions
How does digital marketing help real estate?
Digital Marketing literally means a marketplace in the digital world. To promote your business in a traditional market you need to amplify your voice so that the people who are in the market square will hear your voice, check out what you are selling, and patronize you.
As you can see, there is a need for an amplifier to increase sales and bring about the growth of a business.
Digital Marketing is the amplifier available in a digital marketplace to amplify the voice of a business, promote visibility, get visitors who will convert to clients and customers, and at the same time aid the growth of your real estate business.
Another thing to consider is that a real estate business can not only thrive on traditional methods of marketing. A business professional interested in your service does not necessarily have the time to be walking about searching for a real estate business on the street.
Thanks to the internet, such a person can just connect to the internet and using a browser searches for real estate business in a particular location and if you as a real estate business owner does not exist in the digital market then you cannot be found and this will stunt your growth instead of an increase.
But, if your real estate business is on the digital marketplace, your potential customers/ clients have access to you and your business.
How can I promote my real estate business?
A real estate business can be promoted using digital marketing. Digital marketing is the aspect of marketing that makes use of the internet, digital technologies such as mobile phones, desktop computers, and several digital platforms to promote and grow business.
Going with the definition, you can see that digital marketing is one strategic tool that can be used to promote your real estate business.
Technology is becoming more advanced each day and many more people are looking towards the internet for answers and solutions to their problems.
For someone who needs the service of a real estate business, all the person needs are just to go to the internet and search for solutions and your real estate cannot pop up because you don’t exist on the digital marketplace.
To promote your real estate business and get grow it saw well, goes beyond traditional marketing. When you use traditional means of marketing, you limit your audience and visitors who would end up patronizing your real estate business.
What is digital real estate?
Digital real estate is real estate in the digital world. To have real estate in the digital world, real estate has to exist. You exist in the digital world with digital marketing.
Yes, digital marketing is that tool that guides your existence in the digital world.
Basically, you use digital marketing as a means to an end with the end being digital real estate. To use digital marketing to bring your real estate business, you need to follow the principles of digital marketing like establishing your presence and existence on social media.
Another principle you should follow is to create a website for your real estate business, a website will serve as a virtual office and a showroom as well. Visitors get to your website, see testimonials of what you have done, the services you have to offer, and your rates as well.
How do you attract high-end real estate clients?
You attract high-end real estate clients by positioning your real estate business where they can see you. They might not see you at your office location because most people don’t just walkabout looking for a real estate business they can patronize, they don’t have that kind of time to spare.
A quick way to get them to notice you is to use digital marketing.
With digital marketing, you can create and establish your presence as a real estate business. Digital marketing has numerous ways you can follow to attract high-end real estate clients.
One of these ways is to engage in content marketing, you create contents that will represent who you are and what you do. When you create these contents, you will need a place to store them to show to visitors.
And this leads us to website creation and social media existence. These tools will come in handy if you want to attract high-end real estate clients with digital marketing.
Conclusion
The real estate business is profitable if the necessary steps are taken to promote and increase sales. Digital Marketing is one of the strategic tools for promoting a real estate business.
To grow a real estate business, you should be willing and ready to position your business in the digital space.
To learn and know how to use digital marketing to grow your real estate business, register for our 90% practical digital marketing course and be well-positioned to promote and increase sales for your real estate business.
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