A lot of businesses today have made mistakes when it comes to choosing the right domain name for their websites.
Without a doubt,
We all can agree that a website is an integral part of your digital marketing.
That’s why we have taken our time to break it down in our digital marketing course.
We make sure all students learn how to build a website, manage it as well as learn to optimise them to rank on Google.
But for your website to come alive,
You need two important things. And you really have to get them right from the beginning.
These two components are:
Hosting providers offer different plans that will enable you to store website data (Click here to find out cheap hosting plans).
The right domain name with does a lot more when it comes to your website’s visibility on SERPs.
There are factors that determine the rankability of a website and having the right domain is just the first leap.
Do you even know what a domain name is?
Here is a quick explanation of a website domain name.
A Domain Name System, or DNS, is the friendly naming system for giving addresses to web servers and web pages.
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.
A hosting plan is where everything you put on your website lives, everything like media files, articles, videos, audio, etc. Example of a web hosting is Finddigitaltools.com.
So, with the two and a simple installation process, you can build a website/blog real fast.
It’s important that you know what to consider before choosing the right domain name for your business blog or website.
That is exactly what I am here to explain!
This article will help not to make mistakes when selecting a domain name for your proposed website.
Let us get digging.
A .com Domain has been the most Blogger’s Choice and it really sounds professional. .COM domains are the best as it helps to provide SEO boost, So .com domain is SEO friendly and will help you to rank high in Search Engine Rankings.
When you have domain names extensions such as; .COM.NG, .NG, .UK, .CO.UK, .KE are not the best if your target audience is global.
I only recommend such domain extensions when you have defined who your customers are. And where their geographical location is.
If I’m going to build an E-commerce store and my target audience in Nigeria. It simply means that having domain names with .COM.NG, .NG etc will automatically target Nigerian market.
If your audience is the entire world, please do not use these kinds of domain name extensions because they will limit your SEO effort.
A .COM domain name is globally recognised and can target any country.
Always remember, the shorter is the Domain, the more visitors it will attract as it could be easily remembered.
A long domain Name looses its visitors as most of the people forget its URL.
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelt out (five) or they misplace or forget the dash.
It’s not a serious reason but still, various readers forget about hyphens while typing a URL of the Website. So, it’s genuine reason.
If you need these in your domain, register the different variations to be safe.
Now imagine you pronoucing www.ji-ji.com to a friend…
😄Sounds funny, right?
So avoid it!
Yes, many people create their website with their own names for branding.
At some points, it sounds cool but in the eyes of Search Engines, it’s a Poor Quality Domain.
I know some will be like…What of LindaIkeji?
Well…one truth is…
If Linda Ikeji started now, believe me, she won’t be that famous because the battle for who stays on top of SERPs is crazy.
More and more websites are being created and as such, there is a heavy competition in the Search Engines for a particular keyword.
So, you must include the Keyword of your blog niche in your domain name to get more SEO Boost.
Earlier this year (2018),
Our website was vibewebsolutions.com before we strategically changed it to digitalmarketingskill.com.
Let me ask you a question?
If you find these two websites after searching for digital marketing training in Nigeria,
Which one would you rather click?
That’s the power of infusing keyword in your domain name.
Because we are known as a digital marketing institute, that name was just the perfect fit for our business.
I believe you now have an idea of what I mean when I said “Insert Site Keyword“?
Niche keyword is essential when selecting a domain name.
And I believe you see reasons why I said you should not use your own name just for branding purposes.
How you get these keywords is understanding what people search for on google.
When you learn Adwords and SEO, you will be introduced to keyword research.
Click here to register for our digital marketing training to get expert coaching on these tools.
This next point one is for those who can’t come up with a domain name. It isn’t utterly a criterion, it’s just FYI (For Your Information).
This strategy is very famous that people have been buying domains that are old and have a Good PR.
These Old Domains have authority in the eyes of Google which will help your posts to be indexed fast and rank higher in Search results.
Facebook was bought for $200k, Sumo.com was bought for $1.5M…
Do you even know how much a domain name is??
It’s about $10!
This step is for those who can’t come up with an ideal domain name or someone else has bought that name for reselling. You have no choice other than pay to have your favourite domain name.
Domain names sell quickly.
Thankfully, they’re also inexpensive, so register your favorite domain names as soon as possible.
If you’re having trouble finding an available name, domain registrars like Finddigitaltools will suggest alternate names during your domain search to help you find the perfect domain name.
There you go.
These 7 steps are things you should consider before choosing the right domain name for your website or blog.
Think keyword first!!!!!!!
As a digital marketing, I don’t expect you to think like that ordinary blogger who has no knowledge of digital marketing.
Here are some domain names bought by our past students:
You totally have no excuse.
Don’t tell me your favourite domain name has been picked!
Those domain names mentioned above have keywords in them.
As for coming up with domain name suggestions…
Keyword research seems to be everything if you are serious about driving quality targeted traffic from search.
Before you choose a domain name, you have to understand how to do a keyword analysis.
This will help you spot keywords that have buyers intent, high search volume and most importantly… are they available for purchase when used as a domain name.
How do you then go about keyword research?
I have written an article on how to do a keyword research.
You can simply register for our digital marketing training to get more expert coaching on this topic.
I recommend using Namemesh.com.
This website is very good at helping you come up with unique domain name ideas.
All you have to do is:
Enter two or three keywords you want to rank or optimise your website for, then hit GENERATE!
See image sample below:
Once you have verified the availability of your preferred domain name. Go ahead to secure it.
You can use the link to register your favourite domain names as soon as possible.
It’s only $9.99 or between ₦3,000 to ₦4,000 Naira in Nigeria.
If you will buy hosting from finddigitaltools.com, you stand a chance to get a FREE DOMAIN and 10% DISCOUNT (for registered students)!
Now the question is…
I have a domain name ready…
The next thing is HOSTING!
Which brings us to another topic!
I will cover things you have to consider before choosing the right hosting platform in another article. Or simply attend our digital marketing training to get hands practical!
Once again… If you will buy hosting from finddigitaltools.com, you stand a chance to get a FREE DOMAIN and 10% DISCOUNT (for registered students)!
Now we have come to the end of this article.
If you have questions, kindly ask here using the live chat below.