Website traffic:10 strategic tips for Nigerian businesses to increase website traffic
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Website traffic:10 strategic tips for Nigerian businesses to increase website traffic

To every Nigerian business increasing website traffic is very paramount. No doubt, every marketer or business owner work towards increasing their customer base, through strategic acquisition and retention principles.

However, for Nigerian marketers, it is very advisable to implement the following tips that will help you increase website traffic.

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Write Appealing Headlines

Master the art of headline writing. Good constructive headline usually has the momentum to thrill any reader. Always think carefully about your headline before you publish it.



Master the art of headline writing. Good constructive headline usually has the momentum to thrill… Click To Tweet

Headlines are one of the most important parts of your content. Without a good constructive and appealing headline, even the most comprehensive content will go unread.

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On-Page SEO

Search Engine Optimisation is one of the never do without tools in increasing website traffic. You are at better chance of getting ranked on Google search than not optimizing your content at all. Therefore, optimizing your content for search engine remains a valuable and worthwhile practice.

Search Engine Optimisation is one of the never do without tools in increasing website traffic.… Click To Tweet

Always ensure that your add alt text to your images, meta description, and ensure that others feature are added for your business to rank online. Optimizing for on-page Search Engine Optimisation (SEO) is not a rigorous task, but it will increase your organic traffic.

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Also, try to always make use of long tail keywords. Just get your high commercial intent keyword bases covered. Long-tail keywords account for a majority of web searches, meaning that you are definitely missing out if you’re not targeting them as part of Search Engine Optimisation (SEO)

Do More Email Marketing

The significant Return on Investment on email marketing could be quite immeasurable considering its impact it has made in increasing website traffic. Email marketing is a powerful tool, and even a moderately successful email blast can result in a significant increase in traffic.

The significant Return on Investment on email marketing could be quite immeasurable considering… Click To Tweet

You have to be cautious so as not to bombard your subscribers with emails about every single business update. There are also other forms of ways to reach out to your readers. A friendly email reminder about a new service or product can help you boost your website traffic, as well.

MUST READ:  10 strategies of generating quality leads for your business
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Mobile Responsive Website

It is no longer news that most of the business transactions on the web are mostly done via the tablets or mobile phones. In order to ensure that you increase website traffic of your business or brand, your website has to be mobile responsive.

Presently, more people than ever before are using mobile devices to access the web, and if your website will be difficult for them to navigate it could be dangerous. Always ensure that your website is very is easy to navigate.

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Fast Website

The faster your site loads the better. Your website doesn’t just need to be mobile responsive, it has to be very fast in loading. If your site takes too long to load, your bounce rate will be sky high. Make sure that your pages are as technically

If your site takes too long to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality. Just optimise your website very well.


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Be Engaged

You should be engaging with other people in your niche, not dropping spam links on unrelated websites. When you visit other websites join conversations.

Joining the conversation and commenting may not immediately provide an immediate boost to referral traffic right. But becoming very active will really go a long way in boosting your website traffic.

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Analyse Data

There are different analytical tools that may be very useful to your business. For instance, Google Analytics is a very useful source of data on just about every conceivable aspect of your site.

MUST READ:  Website Optimisation for businesses in Nigeria

Keep a close eye on your analytic data, and use this information to develop your promotional and content strategies. Analyse data regarding customers.


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Analyse data regarding customers post, comments, and demographics. Inspect visitor data to see how, where and when your site traffic is coming from.

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Strong Online Presence

As Nigerian marketer you cannot increase our website traffic in Nigeria where you do not actively engage across social media platform. It’s not enough to just share content through social platforms; you can’t just post your contents and disappear.

One of the best ways to increase traffic to your website is to use social media channels to promote your content. You need to identify with online influencers and participate actively on online community.

Answer questions and engage with your readers. Social media platforms are very powerful tool that make information go viral. Initiate conversations, give feedback and be active online.

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Share Your Content Other Sites

There are a lot of sites where you can share your content. The beauty of it is that when you join for instance any forum online, more people are likely driven to read and utilise your content especially when it is very interesting enough. Choose a relevant forum, submit your content, and then watch the tremendous increase in your website traffic.

Improve Your Content Strategy

Incorporating video alongside text into your content is an added strategy. The video especially could be a valuable asset in both attracting new visitors to your website.

It is very known fact that information retention is significantly higher for visual material than it is for text, meaning that video is a sustainable way to grab and hold your audience’s attention, and increase traffic to your website at the same time.

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