What makes you think that email marketing is no longer important to your business? With the advent of mobile marketing and social media marketing, email marketing still remains effective even till tomorrow. General, the importance of email marketing cannot be stressed. It has really helped businesses enormously.
Interestingly, the email marketing provides you the most direct line of communication for conversion to sales which is why savvy online marketers and digital experts have no intention of giving it up any time soon. They have held it tenaciously knowing well the importance and roles it plays for their businesses, both offline and online.
Yes I have said it in my previous articles that email marketing is the only reliable channel of communication that remains private. There is a direct connection and relationship between you and your prospect customers and existing customers.
That is what makes it unique from other digital marketing channels. It becomes so much important that it has an opt-in process that turns it into the purest form of permission marketing.
These are not small numbers and, while some marketers worry about having to be “compatible,” the smart ones are busy working on a whole new channel to deliver their messages: right to the hand of the subscriber. Email has the power to send one piece of content to thousands of people and still have some level of personalization.
Email Marketing has succeeded in striking many other channels as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. And this is the mistake you often make in your business.
There varieties of way to reach out to your customers but there are more reliable and sustainable ways too that is what I really want you to understand. I am not saying the other digital marketing channels are not effective, but the email marketing is indispensable as far achieving digital marketing results is concerned.
[bctt tweet=”There varieties of way to reach out to your customers but there are more reliable and sustainable ways too that is what I really want you to understand. I am not saying the other digital marketing channels are not effective, but the email marketing is indispensable as far achieving digital marketing results is concerned.” username=”@DMSInstitute”]
The mobile marketing and social media channels are also indispensable but the email marketing achieves specific goals which the social media and mobile marketing may not really achieve.
It is just good for you to know that with a strong content marketing approach, email is more powerful than ever thanks to social media because of the reasons I will discuss in subsequent paragraphs.
Good email content deepens your relationship with your audience through effective subject line writing, and delivering quality, niche specific content your prospect needs and shares with others.
[bctt tweet=”Good email content deepens your relationship with your audience through effective subject line writing, and delivering quality, niche specific content your prospect needs and shares with others.” username=”@DMSInstitute”]
Be it as it may, I will really need you to think through the following questions before I give you a comprehensive insight of why you should focus and lay emphasis on email marketing. Why does email marketing present such a benefit over other forms of digital marketing channels?
How and why does email marketing drive good returns on investment? How does email marketing helps in improving customer engagement metrics than other marketing techniques? Why should your business invest much time and resources to develop an email marketing program?
Email marketing is more personalize
One of the sustainable ways to make your customers or client feel valued is when you send out personalised emails. That is one unique advantage of the email marketing. When you send mails to your customers or clients they get thrilled and feel very high esteemed.
With some other digital marketing tools it becomes difficult for you to speak directly to your consumer in a personalized way. However, email marketing presents many dynamic opportunities through which you can really achieve that.
Not only can you send personalized email with your user’s name or login name, but many email marketing solutions offer the ability to feed in personalized information such as sales or purchase history.
Also, because creating separate email sends is significantly less challenging than creating separate postal mail, print mail or advertising campaigns. Also, you can segment your customer list into smaller lists and send very personalized messages.
For example, there series of email marketing applications such as the MailChimp that could really help you in achieving that. These applications come with assorted beautiful templates. With email marketing, you can easily speak to your customers in a very personalized and intimate way that is not possible with other marketing channels and avenues.
Email marketing makes communication frequent
Some organisations send email marketing thrice or twice in a week depending on their business schedule. Email marketing is not time consuming and that takes less time to create and send than compared to other marketing channels and that allows communication to be more frequent.
With email marketing you can easily communicate with your customers more frequently. But from an expert point of view the typical email marketing best practices to not send customer emails more than once a week.
Email marketing is a relationship builder
There is no business that has succeeded without having good relationship with customers. That is where email marketing plays a very big role. Through the email marketing you are able to build and enhance the relationship with current customers or even prospective ones.
It is a marketing strategy that has helped businesses to encourage the loyalty of customers so as to repeat business. With email marketing you acquire new customers, even try to convince your existing customers to further deepen their purchases. With email marketing you can also add advertisements.
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