How to grow your business with Email Marketing in Nigeria
Latest Digital Marketing Jobs in Nigeria | Roles, Positions and Responsibilities (2017)
March 31, 2017
Latest Online Businesses in Nigeria 2017
April 10, 2017

Do you want to grow your business with Email Marketing in Nigeria?

I will start by defining what email marketing is, this article is meant for those that don’t know much about email marketing. You can get a more elaborate understand by clicking here to join our digital marketing course.

Email marketing has to do with directly marketing to a group of people through their mail address, in real sense every email sent to new or existing customer could be considered as email marketing.

It involves using email to send promotional ads, business request, solicit sales and donations, and it is also used to build loyalty, trust, or brand awareness. That’s why i mentioned it as one of the many money making online businesses in Nigeria (quickly read through, don’t worry, i will wait until you’re done, you’d be surprise to see digital jobs that pays well in Nigeria)

By building a mailing list, email marketing can create an extremely valuable asset. The more the list/subscriber, the more your profit.



I shared a step by step guide that will help anyone looking to get started with email marketing (You might want to click here to see email marketing article for newbies). For people who does not understand what a list or subscriber is can click to learn from our digital marketing training program or simply follow my explanation below.

A list in email marketing is a list of email addresses that is automatically added to intended recipients’ database for email campaign. Email addresses from the list are monitored by web-based software to give a detailed report of your email campaign.

By building a mailing list, email marketing can create an extremely valuable asset. Click To Tweet

Sometimes it can also be used to monitor how messages render. Thus, a list system allows marketers to know their email marketing performance whenever a list is been sent out.

I personally use GetResponse email marketing tool to grow my list, this has helped me along the years to grow a healthy email list. So you might want to click here and register for GetResponse, thier rates and services are amazing. Infact, you can join now and to get 30 days free trial.

Have you been wondering how email marketing can boost your business online, you’re not alone? A lot of business owner have meditating on this question. You can click to register for our training course, we will share with you more stepped ways to grow your business with email marketing in Nigeria.

As businesses adopt means of online brand awareness like social media and online marketing, email marketing allows SMEs to use this method as one of the strongest platform to reach you market with a personalized message.

Email marketing is the most effective way for all marketing, including targeting and retention of… Click To Tweet

Like any other business owner, you can also benefit from email marketing. There are a list of benefits which we will cover in this article, but one of the most compelling reasons to use email marketing in your business is its return on investment (ROI).

Still not convinced that email marketing is worth the time for SMEs? Consider these stats:

What I mean is that if you can use #50,000 to build a list of 1000 subscribers, what that implies is that you have spent #50 on each of your subscribers.

You listed a product or services for #20,000 on your email newsletter and you include a sense of urgency in it. If 5 subscribers out of your list buy from you, you have made 100,000naira.

With 100,000 naira profit, you can deduct the cost of advert which was 50,000 from 100,000; you will be left with 50,000 profits which is a good return on investment.

MUST READ:  Latest Digital Marketing Jobs in Nigeria | Roles, Positions and Responsibilities (2017)

So your starting point should be things your potential audience wants to receive from you when they receive your mail. If you’re lucky enough to have a thriving demand on what you selling, then sending out new announcement on any of your product or services may be OK, but generally, you will need to be more creative in doing this.

One of best features of email marketing is that it does not require high level of expertise to execute all your marketing campaign and It is fairly inexpensive. Join our training program and let’s help you understand Email marketing. Also, I shared a step by step guide that will help anyone looking to get started with email marketing (You might want to click here to see my email marketing article for newbies).

Tips to grow your business with Email Marketing in Nigeria

Here are best practices that will help you get started:

PROVIDE VALUE

Keep this at the back of your mind that Value is the major reason your audience will opt in on your landing page or website. You need to understand your customers and what they want from you, and then you have to deliver all goodies and offers you promised your audience on the website.

Let’s take a small business for example; I will like to pick a fashion website. All they have to do is to send promotional email blast to their list. However, when you take a good look their target audience, there are more opportunities to deliver high value that is far beyond information on the latest items your brand/product.

The target audiences are those that want to know more about fashion tips which a lot of your audiences are interested in. by sending daily email newsletter packed with information they want to know, sprinkled with some little promotions.

You will need to deliver a kind of value that will get them excited in the newsletter you sent and any other newsletter sent afterwards. Click here to join our Digital Marketing training course lets teach you how to generate leads and grow your business with email marketing.

KNOW YOUR TARGET AUDIENCE AND SERVE THEM

In order to get to your audience, you need to personalize your mail so as to help you create… Click To Tweet

Majority of the audience are aware of spammed emails from a mile away. You need to use your email marketing campaign to know what your audience wants, they expect more from your business and you have to give them more than they expect. Knowing your customer is very vital in email marketing.

In order to get to your audience, you need to personalize your mail so as to help you create deeper relationship with your audience. It shows you care about them and their need and not just by selling or promoting your business, and it makes a great impact when it comes to building your business.

Click here to join our Digital Marketing training course lets teach you how to generate leads and grow your business with email marketing or click here to see my email marketing article for newbies.

MAINTAINING THE STATISTICS OF YOUR OPT-INS AND OPT-OUTS

Adding calls-to-action to your newsletter makes opting into your marketing campaign easy. Click To Tweet

Allowing your subscriber to control their engagement with your business is crucial aspect of email marketing. you cannot force your audience to look at your newsletter content, those who don’t open your emails aren’t likely to convert but for those of your audience that opens your mails will convert all because you were able to market or give tips through your newsletter.

By adding calls-to-action to your newsletter makes opting into your marketing campaign easy, but you need to always include an opt-out button also on every newsletter you deliver.

MUST READ:  Email Marketing in Nigeria : strategies to grow your business in Nigeria

MARKET YOUR EMAIL THROUGH OTHER SOCIAL PLATFORM

You need to figure a way out on how you can effectively earn more subscribers to your mailing newsletter. Add value added offers on each purchase page in order to encourage your subscribers to sign-ups .


Attend the complete step by step Digital Marketing Course for People that want to: (click here to learn more about the course)


Add sign-up subscription call to action button on every page of your website, in a position that will be easy for site visitors to them.

You might also need to consider use of pop-ups on the website to make sure your audience/visitors know they have to opt in to sign up before they get the offer.

Make your newsletter shareable on social media to increase relationship and trust. Click here to join our Digital Marketing training course lets teach you how to generate leads and grow your business with email marketing.

AVOID BUYING EMAIL LIST

No matter what other people in this field tell, you should not buy an email list just because you want to buy your list overnight, List building a gradual process.

Small business owner generally don’t have the time or knowledge on how to segment their audience. You should work on how to develop and grow your email list, because targeted customer base is going to increase more than un-targeted leads.

Here is a video on how to grow your first 100 email list subscribers.

I shared a step by step guide that will help anyone looking to get started with email marketing (You might want to click here to see my email marketing article for beginners).

OPEN AND CLOSE SUBSCRIPTIONS FORMALLY

For every subscriber that comes into your list, your brand or business should always create a pre-loaded email for any new subscribers coming into your list.

You need to first communication to every subscriber coming in to your list to let them know what they should expect as they subscribe and also the kind of content they should expect. Click here to join our Digital Marketing training course lets teach you how to generate leads and grow your business with email marketing.

IMAGE IS PARAMOUNT

Make sure your newsletter should be well-designed and well-written. Make your newsletter text to be visually appealing to your intended audience. You need to come up with compelling subject line as you have on the content of your newsletter, which is a great chance of the newsletter to be opened by audience.

Add the company contact information on every newsletter campaign and make sure you include a link where your subscribers can click through back to your website.

EFFECTIVE TIMING

Email marketing has to do with effective timing, pay close attention to how often you send emails and when you should send the newsletter. Some of your subscribers are more available to open to receive your newsletter at a certain time of the day.

Try and create well scheduled newsletter that you think makes sense and see what happens as a… Click To Tweet


Attend the complete step by step Digital Marketing Course for People that want to: (click here to learn more about the course)


Avoid sending out too many email newsletter within a short frame. You should create a time interval for all your emails campaign.

Think about your personal experience with email marketing. How do you feel when you receive newsletter from a company every day? Am sure you will be upset when such email hits your inbox.

Come up on a strategy and diversify your content for your audience to avoid negatively impacting on the number of click through rate.

Try and create well scheduled newsletter that you think makes sense and see what happens as a result of doing so. Click here to join our Digital Marketing training course lets teach you how to generate leads and grow your business with email marketing.

MUST READ:  Top 10 Digital Marketing skills you need to make money online

KEEP TESTING

In email marketing, one of the most important things to remember is to always test your email campaign. Which goes hand in hand with timing mentioned above this article, based on the result from data receive from Newsletter Company? Testing different subject lines with email content.

Effective marketing method is a very powerful component of your marketing effort for your small… Click To Tweet

Sending both the plain and the html version to know which of the emails version performs better. Test time of the day and week where you get high open rate result.

I’ve previously written a step by step beginner guide that will help anyone looking to get started with email marketing (You might want to click here to see my email marketing article for beginners).

This effective marketing method is a very powerful component of your marketing effort for your small business. It is less expensive and it won’t take more marketing budget effort on your part.

It gives you a means of connecting to your customer and prospective client in a manner that can deliver as much value for them as it does for you.

You need to focus providing value first to your subscribers and should not forget to test, measure your email campaign; every other thing will fall into place.

I personally use GetResponse email marketing tool to grow my list, this has helped me along the years to grow a healthy email list. So you might want to click here and register for GetResponse, thier rates and services are amazing. Infact, you can join now and to get 30 days free trial.

Where are you regarding email marketing on your business?

What challenges do you have to make this happen?

I’d love to hear from you. However, you can click here to join our Digital Marketing training course lets teach you how you can grow your business with email marketing.

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.


What you should do next now

Attend the complete step by step Digital Marketing Course for People that want to: (click here to learn more about the course)

Watch what our student think about our course


10 FREE RESOURCES TO INCREASE YOUR SALES AND MAKE MORE MONEY ONLINE WITHIN 14 DAYS
BONUS: Get FREE 14 Days Digital Marketing Training Striaght To Your Email
Yes, Email Me Resources and Training
No Thanks!  I would rather not make more sales and money online
close-link
FREE Guide: How to build a profitable online business
Which email do you want us to email you our FREE Guide.
Send Me Now
You have nothing to lose, It is FREE!
close-link
FREE Resource: 17 ways to increase website traffic
Bonus: How I used affiliate marketing to make money from my website traffic

Email Me Now
Amazing! It is100% FREE
close-link