Ecommerce strategies are necessary if you want to grow your e-commerce business. starting and growing a business like e-commerce is very simple and easy if you follow strategies.
You may have started an e-commerce business and it’s looking like you are not making sales as you desire or you cannot see any sign of growth.
You may be doing either of these;
- Targeting the wrong audience
- Not marketing your e-commerce business
- Or you didn’t structure the process well enough.
For you, you might just be planning to start an e-commerce business and you want to know the strategies to put in place so as to get result from your e-commerce business and grow simultaneously.
This is why in this article, we will be talking about what you need to know and what you need to put in place so you can make a profit and gear your business to grow in due time.
Strategies are laid out rules and plan with the aim of achieving a particular goal. So having an e-commerce strategy is like saying this is a laid out plan that you want to use to achieve your e-commerce business goals and as you would see in the latter part of this article, the strategies that you can put in place to achieve your goals.
Ecommerce is responsible for the $3.5Trillion sales made worldwide and this is proof to you that there is a large number of e-commerce businesses out there and what will stand you out and make you different from the other existing business is the strategies you apply.
Regardless of being in the same industry, and owning the same e-commerce business, what stands you out is the extra mile you are willing to take for your business. Extra miles like implementing strategies that would drive more sales and facilitate the growth of the business.
There are no extra miles or secrets other than knowing what to do and how to do them, this is why in our 90% practical digital marketing course, we teach our students how to implement this e-commerce strategy to ensure that they grow their business.
You also get lifetime access to our community of alumni where you can get support on your digital marketing journey even after you finish our course.
Before we get to what we have for you in this article, we would like you to see a video of one of our students who implemented one of the strategies she was taught for her e-commerce business and the results she got.
As you must have seen and heard in the video, it’s not enough that you learn this strategy, it becomes enough when you implement them and of course, you can only get results when you implement them.
What is e-commerce?
E-commerce can also be known as electronic commerce or internet of commerce, it refers to the buying and selling of goods or services using the internet and it also has to do with the transfer of money as payment for the transactions.
It is also often used to refer to the sale of physical products online, doesn’t necessarily mean that your product or services ahs to be virtual, it also describes all kinds of commercial transaction that is made on the internet.
It also refers specifically to the transaction of goods and services, unlike an e-business that refers to all aspects of operating an online business.
And it has basically evolved to make products easier to discover and purchase through online retailers and marketplaces, and of course freelancers, small businesses and large corporations have all benefited from e-commerce as it has enabled them to sell their goods and services at a scale that traditional offline retail can not provide.
It has also made it possible for consumers to purchase products from the comfort of their homes regardless of their geographical location.
You get access to varieties of a particular product from different sellers and you get to choose as you desire without being boxed up by the dictates of traditional marketing.
Ecommerce is one of the many benefits that digital marketing brought, as you would have noticed an e-commerce business cannot grow outside digital marketing.
This is why in this article, we will be sharing with you the strategies you can use to market your e-commerce business and why you need them.
Starting and growing a business like e-commerce is not as difficult as setting up a traditional marketplace where you need to get a showroom, a warehouse to store your goods, pairs of extra hands that would help you to achieve the goals you already set out for your business.
You need to learn and know how to practice strategies that you can use to market your business and gear your business towards growth as a business owner. You can get someone to carry them out for your business or do it yourself, it is up to you to decide what works best for you.
You might want to ask why you need these strategies and if they would be relevant for you, right? The strategy itself is a laid-out plan of action designed and outlined to achieve a long-term goal or aim. So you see, to achieve your goal of setting up an e-commerce business, you must follow some strategies.
Ten strategies to grow your e-commerce business
1. Use High-Quality Photographs and Good Product Descriptions
Beautiful images attract the attention of humans and this is why you should make sure that the images you use to display your products on your landing page or your website or even on your social media platforms should be able to sell that product even without you saying anything.
Your customers are making purchasing decisions without seeing the product they are buying and this is why you should put more effort into making sure that the images are self-explanatory.
When a prospective customer searches for your product and finds it on the search result page, a good visual representation will determine if the customer will take the next step of reaching out to you to purchase the product you sell.
You don’t just describe the product you are selling, show them images. let them know what how the product looks like and how the product would be of advantage to them.
Even if it’s a service you are offering as a commerce business, show evidence of what you can do and what you have been able to do. Establish trust and credibility with your prospective customers.
2. Highlight new products
Avoid hoarding your new products because you want your customers to buy out the existing products. In business, there is something called rebranding, you can rebrand the old products that you have in stock and make it attract ties and new and get buyers for them.
Highlight your new products on your website, landing page, social media pages, and in your emails as well. We will be talking about how to use email marketing as a strategy to grow your e-commerce business.
3. Provide more payment options
Your business is done on the internet and so you can not get physical cash payment for products you sell or for services you render and this is why you need to provide more payment options so that you won’t lose prospective customers who cannot pay with the payment options provided.
You also don’t want your customers to abandon a purchase because they find it difficult to make payments. To achieve this, you should have identified your target audience and what works for them.
Your target cannot be individuals between the ages of 20 and 30 and your payment option can only work for an individual who is above 60 years.
Have a fictional representation of your customers in mind and make provisions for them.
4. Personalize the homepage of your website
As an e-commerce business, most if not all of your transactions will be done on your website or through your website, make it personalized for your prospective customers. Give them the feel of visiting a physical store.
Your homepage should help your prospective customers to easily find the right product in regards to the items they’ve viewed before. Take a look at Amazon‘s homepage.
Customer can easily find their way to purchase a product of their choice. This is why in our 90% practical digital marketing course, we teach our students how to create an e-commerce website for themselves or to learn how to for other people and get paid.
One of the benefits of taking our course is that you don’t only learn the theories, you practice them by doing the assignments attached to each module in the course and our coaches are available to give you the support you need.
5. Create compelling content to market your business
Content marketing is one strategy in digital marketing that applies to every aspect of digital marketing and can also be found in e-commerce strategies.
It can be described ed to be the process of creating various contents to market your business especially an e-commerce business. writing copies that would convince your prospective customers to make a purchasing decision, knowledge-based content for your audience to how that aside you making a profit from their purchase, you are also interested in contributing to their knowledge and making sure they know what to do and how to do it even beyond using your product or paying for your services.
6. Implement mobile responsive settings for your website
Mobile responsiveness refers to when your website is optimized for the different sizes and screen resolutions of different gadgets ranging from mobile phones, Ipads, and desktop computers.
It also means that your website can function very well regardless of the size and screen resolutions of the gadgets your prospective customer is using to check out your website and landing page.
You may want to ask what is the difference between a landing page and a website, a landing page is a web page designed basically for a campaign, to guide visitors towards a call to action.
They are customized for conversion while the website is a handful of web pages designed to provide information and knowledge and with a domain name that is optimized for your business.
Before trying out strategies, you should consider the following
1. Identify your ideal customers
If you can identify your target audience, your ideal customers, you can successfully implement these strategies explained. And this is one step you should take while you are setting up your e-commerce business or even after you have it all set up. You can go back to your drawing board and restrategize for you to get the results you desire.
2. Recognize your customer’s needs
After you must have identified who your target market is or your ideal customers, now you can make research to know what they need and how your services and products can meet their needs. A good way to get this done is by creating a customer avatar or what is called a buyer’s persona.
Buyer’s persona is a fictional representation of who your ideal customers are, their occupation, their interest, their imaginary wants and needs, their favorite shows, and everything that has to do with them.
If you can create this then you can have an idea of the needs of your prospective customers and how to structure your products and services to meet their needs using this strategy explained.
As you have read in this article, to achieve the desired result from your e-commerce business, strategies are meant to be followed, create a laid-out plan about how you intend to achieve your goals.
Reading the strategies you need to grow your business is not enough, you should practice them, this is why in our 90% practical digital marketing course, we teach our students how to use this strategy to grow their e-commerce business alongside other knowledge they need to grow their business with digital marketing.