Build backlinks to your website is one vital step if you want to be on the good page of search engines.
I understand that you don’t understand what backlinks are, their importance and usefulness to SEO, and the impact they will have on your business. For it might be that you already understand how it works but you don’t know how to build these backlinks.
You don’t have to worry, in this article, I will be sharing with you:
- The definition of backlinks and its relation to SEO
- An extensive definition of SEO and its impact on your business
- A step-by-step process on how to build backlinks to your website.
SEO, backlinks, search engines are terms and strategies in digital marketing that is used to grow a business, by creating more awareness for the business.
If you are not interested in growing your business with digital marketing, then this article is not for you as all the tips and knowledge are only applicable in digital marketing.
One of the many things I love about digital marketing is how it has made it so easy and seamless to be in whatever location that you are and carry out your business.
You get to promote and market your business online, you get customers online, you negotiate and conduct the business transaction either online or offline and you get paid. This is huge and fascinating!
Unlike in traditional marketing where a marketer has to work from house to house, approaching people on the streets because you want them to buy from you or having to shout at the top of your voice because you are trying to create awareness for your business and also get customers to buy from you.
All this energy can be diverted into something else like running social media advertising to promote your business and also attract customers to buy from you. You see, life is easy with digital marketing.
This is why in our 90% practical digital marketing course, we will teach you how to implement the act of creating backlinks to your website and also teach you how to use other strategies in digital marketing like social media advertising, SEO, content marketing, and many other strategies to promote your business and also attract customers who will buy from you.
You know life does not always give us what we want or need, it gives us what is available and we make out what we want and need from it.
The same thing also applies to search engines, they will always give you what is available like putting your website or blog on the last pages of search results but you can decide that you want to move your business into the first page of search results on search engines.
What matters and what makes the difference is the effort you are willing to put into the process.
When you build backlinks to your website, you are simply telling search engines that, hey, I know you have enough lemon in stock for me but I want to make lemonades out of the lemons you are offering, and of course, you get to enjoy the lemonades you are making out of the lemons offered which is equal to the result you will be getting from the backlinks you have built to your website.
Like I said earlier on, if you will read till the end of this article, I will be sharing with you easy ways to build backlinks to your website or blog.
Before I get to that part, I want you to hear what one of our students has to say after taking our 90% practical digital marketing course, for you to see that you will definitely be getting value from the course.
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For you to understand how to build backlinks, you should understand why it is necessary to build them, and so I will be sharing the definition of SEO and how it works.
What Is Search Engine Optimization?
Search engine optimization that is also known as SEO, is the approach to making sure that there is an improvement in the quality and quantity of website traffic to a web page or a website through organic search.
An example of a well-optimized website that generates organic traffic. Source: Google
It can also be said to be a strategy used to get exposure, rank, and drive organic traffic to your website through search engines. Remember I said something about making lemonades out of lemons, SEO is the tool you can use to make lemonades, and of course, a backlink is one of the instruments in SEO.
For SEO to be in place, there are search engines. Search engines are computer programs that have been programmed to collect and organize content according to user’s requests.
For these search engines to work, there has to be content on the web in form of websites or web pages.
Search engines are also known as answer machines, their duty is to discover, understand and organize content on the web so as to be able to offer the most relevant answers to questions internet users are asking.
For this to happen, your content has to be visible to search engines, if search engines can’t find your content, it will be impossible for your content to show up in the SERP(search engine results page).
You will ask, how exactly do these search engines work. Well, it starts with a process called crawling, search engines scour through content on the web ranging from web pages to different forms of content like videos down to images and pdfs.
The results from this scouring/crawling are what will be indexed. Indexing has to do with storing up and organizing the contents found during the crawling process.
When a page has been indexed, it has a possibility of being displayed as a result of related questions. The ranking is the presentation and positioning of the contents discovered during the crawling process that has the most relevant answers to the questions asked by an internet user.
There is a possibility that your content is more relevant to an internet user’s question but if you don’t follow the rules of SEO, your content might not show up at all and you might not be able to reach your desired target audience.
There are some key factors in SEO that make this possible. This factor includes:
- Technical SEO
- On-page SEO
- Off-page SEO
Technical SEO has to do with making sure that with ensuring that a website meets the technical requirements of modern-day search engines to ensure the possibility of improved organic ranking.
The elements in this factor include crawling, indexing, ranking, and the general website architecture.
On-page SEO has to do with everything you do on your website, content, or blog to make sure that it is visible to search engines. this activity involves optimizing title tags, contents, and URLs to reflect your brand or business, well-optimized content for user’s experience, and many others.
In the case of off-page SEO, this is the activity that takes place in et backend of your content. You do them not on the website or the content but behind the contents and websites.
It has to do with the activities carried out in a bid to ensure and enhance search engine ranking for that specific content. It involves building backlinks, encouraging branded searches and shares across social media.
Some people actually think off-page SEO has to do only with link building but it goes way beyond that. The main reason why I wrote this article is to show you how to build backlinks and as you have just read, backlinks are actually part of off-page SEO factors.
This brings us to the next point, which is the definition of backlinks and how it supports SEO.
What are Backlinks?
A backlink is a link linking to your website from another website. Backlinks are the most important factors in SEO, and they basically draw attention from one site to another.
These backlinks act as redirection and you sure want to have other websites, pages, and blogs directing to yours with a link.
Backlinks are responsible for organic traffic, which means when someone accesses your website from the search results page. This is possible because search engine crawlers look for backlinks while building their index.
The backlinks make it possible for the crawlers to know that your content is related to other websites and pages on the internet.
The quality of your backlinks determines the way your website indexes and displays your pages, which is why you can’t afford to build backlinks that are not substantial and of low quality. Also, the number of links pointing to your website or content determines your ranking position.
It is important for you to generate backlinks to your website from authoritative websites especially if they rank well for topics related to your business.
This brings us to identify the types of backlinks that exist so you know what they stand for when you start building backlinks for your content and website.
Types of backlinks
- Editorial backlinks
- Guest post backlinks
- Acknowledgment backlinks
- Business backlinks
- Press release backlinks
- Etc
Regardless of the type of backlinks that exist, they all perform the same duties which are to generate more traffic to the original website.
It is also very important and necessary for you to have sound knowledge about the types of backlinks that exist so you know the ones to build and are also best for you to pursue to achieve your business goals.
How to build backlinks
1. Create quality content
Before building links, the first thing you should take note of is that ensure the contents you are creating is quality. Especially for your blog, quality and well-detailed content naturally get shared and people want to link to your content.
Creating quality content doesn’t require too much effort, if you make it a habit to deliver original and quality content, it becomes part of you.
If you have a blog, you should consider writing awesome articles, the same thing also applies to your website. Your web content should be quality and well-detailed enough that someone can make reference to it and give you backlinks you didn’t ask for.
2. Guest blogging
Another way you can build backlinks to your website or blog is to guest blog on other people’s blogs. This is the most effective way to reach new target audiences.
When you publish on other people’s websites especially the popular website, you are putting your content in form of new readers and that alone brings more exposure and creates awareness for you and your business. Backlinks also help you to increase your business reputation online.
3. Press release
The press release can be used to build backlinks to your website. You can write about an update on your business, your thoughts on a trending topic, and release it to the press.
Make sure that the contents you submit link back to your website. You are building credibility alongside the backlinks you are building.
You are also defining that you are an authority in that business. At the beginning of this article, I said backlinks help to increase brand awareness, and at the same time, you establish credibility.
When the search engine notices that there are a couple of websites that are pointing to one particular website, it tends to rank it higher than any other website that has that specific keyword.
4. Directory submission
Remember, our goal for creating backlinks is to show search engines that we exist, directories are another way to build backlinks to your website.
Directory submission can be defined as the practice and process of submitting your website URL and its details on the web in a directory under a particular niche.
It helps to improve your link building and establishes more authority for your business. And of course, it is an off-page factor like every other that helps you to optimize your webpage for SEO.
This step also allows you to attract traffic to your website and also helps in increasing your page rank.
5. Internal linking
This has to do with linking a page to another on the same domain. If a page has more authority, when you link another page to it, you are transferring the juice to other links.
This single act helps users to navigate your website or blog and they get to enjoy a good user experience. Your users and search engines alike use links to navigate through your site to find the content they want to find.
Internal linking also helps to spread ranking power on your website and also to establish information authority. And this is exactly what search engines are looking for.
Conclusion
In this article, you have been able to know and understand SEO and the role of backlinks in getting the best result. You have also been able to see how it affects your business, and also how to build backlinks to your website.
Reading and learning are not the same as implementing the knowledge that you have, this is why in our 90% practical digital marketing course, you will learn how to implement these SEO strategies to grow your business and also other digital marketing strategies that will help you to grow your business and achieve your goals.
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