Breaking into the tech industry can feel intimidating, especially if you don’t have a background in coding or engineering. It is easy to think that tech jobs are only for people with technical skills, leaving you unsure of where to start.
The good news is that you can get into tech without needing to be a programmer. One of the most accessible entry points is through digital marketing.
As companies increasingly rely on online platforms to reach their audiences, the demand for skilled digital marketers is growing rapidly. Whether it’s social media management, SEO, content creation, or paid advertising, digital marketing plays a crucial role in the success of tech companies.
Digital marketing allows you to combine creativity with data-driven strategies to help businesses grow and thrive. It is not just about posting on social media, it is about using the right tools, analyzing consumer behaviour, and optimizing campaigns for the best results. Plus, with many digital marketing roles, you can work remotely, giving you flexibility and freedom while contributing to the tech world.
If you’re interested in working in tech but don’t have a technical background, you can check our digital marketing course, it is an excellent way to get started and break into tech. It’s a career that values creativity, strategy, and communication just as much as technical know-how.
All you need is the willingness to learn, adapt, and stay up-to-date with the latest trends and tools in the industry. In this article, we will show you how to get started and explore the different roles that might be right for you.
What is a Tech Job?
A tech job involves working with technology to create, manage, or support various digital solutions. These roles can range from software development and data analysis to digital marketing and cybersecurity. In today’s world, tech jobs are essential across many industries, as organizations rely on technology to improve efficiency and connect with customers.
Also. tech jobs often offer competitive salaries, opportunities for growth, and the chance to work with cutting-edge technologies.
If you’re interested in pursuing a tech job, it’s essential to develop relevant skills and stay up-to-date with the latest industry trends.
Benefits of Working in Tech
Working in the tech industry offers numerous benefits that can enhance your career and personal growth. First, tech jobs often come with competitive salaries and attractive benefits, making them financially rewarding. Additionally, the tech field is known for its flexibility, with many companies offering remote work options and flexible hours, allowing for a better work-life balance.
Get 50% Discount to Master ALL Aspects of Digital Marketing That Can Earn You $2,500 - $5,000 a month (Even if you are a complete beginner!)
Our students that intentionally implement what they learn from our digital marketing course make back the entire course fee within a single month or more after completing our course because our course gives them many income generating options with unlimited earning potential with no age or location barrier. The best part is no technical skills are required.
An opportunity to change your lifestyle and make money working from anywhere in the world. The results our students get from our digital marketing course prove this could be applied to any market or country and that it is designed for any skill level and work background.
*By signing up, you agree to our privacy policy and terms of service.
Moreover, the tech industry is constantly evolving, providing opportunities for continuous learning and skill development. This dynamic environment encourages innovation and creativity, making your work both exciting and fulfilling. Finally, being part of the tech world allows you to contribute to cutting-edge projects that can have a significant impact on society, making your work feel meaningful and rewarding.
How to Get a Tech Job in a (Digital Marketing Field)
If you are a professional looking to transition into the tech industry as a digital marketer, there are several steps you can take to make your dream a reality.
Assess Your Skills and Interests
The first step in transitioning to a tech job is to assess your current skills and interests. Take some time to reflect on what aspects of digital marketing you enjoy the most. Do you love posting on social media, creating content, or managing campaigns?
You need to identify your strengths and consider how they can apply to tech roles. You might find that your experience in digital marketing gives you a unique perspective in areas like product management or data analysis. This self-assessment will help you choose the right path and focus on developing the skills needed for your desired tech career.
Develop Relevant Skills and Certification
If you want to get into tech, you need to develop the right skills and knowledge. Start by identifying the specific skills needed for your desired role, such as data analysis, strategy, or digital marketing tools.
You can enrol in courses, like those offered by the Digital Marketing Skill Institute (DMSI), which can provide hands-on training and practical experience. DMSI offers globally recognized certifications that enhance your credibility and make you more attractive to potential employers.
So when you invest in your education and earn certifications, you will not only build your skill set but also gain the confidence needed to excel in the tech industry.
Update Your Resume and LinkedIn Profile
As you develop your skills and prepare for your tech job search, it’s important to update your resume and LinkedIn profile to showcase your qualifications.
Make sure you tailor your resume to highlight your digital marketing experience and newly acquired tech skills. Use relevant keywords and quantify your achievements to demonstrate your impact. On LinkedIn, optimize your profile by using a professional headshot, crafting a compelling summary, and showcasing your skills and certifications.
You should also engage with your network by sharing industry insights and commenting on posts to increase your visibility. A strong online presence can help you stand out to recruiters and potential employers in the tech field.
Build Your Professional Network
A strong professional network is essential for landing a job in tech. Start by connecting with colleagues, industry professionals, and alumni on platforms like LinkedIn.
Attend industry events, webinars, and meetups to meet new people and learn about potential job opportunities. You can also reach out for informational interviews; many professionals are happy to share their insights and experiences.
Finally, engaging with your network by sharing relevant content and participating in discussions can also increase your visibility. A robust network can provide valuable support, advice, and job leads as you transition into the tech industry.
Apply for Entry-Level Tech Jobs
With your skills developed, network expanded, and profile optimized, it’s time to start applying for entry-level tech jobs. Don’t limit yourself to positions with “digital marketing” in the title, your transferable skills can be valuable in various tech roles.
Research companies and job postings that align with your interests and qualifications. Customize your resume and cover letter for each application, highlighting how your digital marketing experience and tech skills make you a strong candidate.
As landing a tech job may take time, be persistent and patient in your search, and stay positive throughout the process.
Prepare for Interviews
After applying for a job and getting an interview date, you need to start researching the company and understanding its products, services, and culture. Familiarize yourself with common interview questions related to the role and practice your responses properly.
Be ready to discuss how your digital marketing experience and newly acquired tech skills can benefit the company. Additionally, prepare questions to ask the interviewer, showing your interest and enthusiasm for the position.
Finally, practice your communication skills to convey your ideas clearly and confidently. With thorough preparation, you will feel more relaxed and ready to impress during your interviews.
10 Tips On How To Get A Tech Job As A Digital Marketer
Research Active Job Listings
To get a job in tech, you need access to active job listings. You can start by exploring popular job boards like LinkedIn, Indeed, and Glassdoor to find openings that match your skills and interests.
Pay attention to the job descriptions to identify common requirements and desired skills. This will help you understand what employers are looking for and tailor your applications accordingly.
Additionally, consider setting up job alerts to receive notifications for new postings in your field. When you are proactive and informed, you will increase your chances of finding the right tech job that aligns with your digital marketing background.
Volunteer
This is an excellent way to gain hands-on experience and build your skills in the tech industry. Look for opportunities to volunteer with non-profit organizations, local startups, or even large tech companies. This can involve working on digital marketing projects, such as creating social media content, developing email campaigns, or analyzing website data.
Volunteering not only allows you to contribute to meaningful causes but also helps you develop new skills and expand your network. It demonstrates your passion for technology and your willingness to learn, making you an attractive candidate for future tech job opportunities.
Apply for Internships
Internships provide valuable opportunities to work on real projects, collaborate with experienced professionals, and learn about the latest tools and technologies. Many companies offer internships specifically designed for recent graduates or those looking to transition careers.
When you secure an internship position, you can build your resume, expand your network, and gain insights into the tech world. This experience can make you a more competitive candidate when applying for full-time positions in the future.
Research Tech Startup Companies
According to Microsoft, an average of 50 million new startups are launched every year, this makes it easy to find a startup that needs your skills
Start by exploring local startup ecosystems or online platforms like AngelList, where many startups post job openings. Focus on companies that align with your interests and values, as they often seek innovative individuals who can contribute to their growth.
Startups typically offer a dynamic work environment and the chance to wear multiple hats, allowing you to apply your marketing skills in various ways. When you target startups as a starter, you can gain valuable experience and potentially fast-track your career in the tech industry.
Take Advantage of Marketing Courses
You can take advantage of marketing courses to enhance your skills. Look for courses that focus on the digital marketing field you are interested in or emerging skills relevant to your desired role and start learning.
Enrolling in a comprehensive digital marketing course, such as the one offered by the Digital Marketing Skill Institute (DMSI), can significantly boost your chances of landing a tech job. DMSI’s course provides a 90% practical and 10% theoretical approach, ensuring you gain hands-on experience in the latest digital marketing strategies and tools.
The platforms offer flexible learning options, allowing you to study at your own pace. When you gain new knowledge and certifications, it will boost your resume and also demonstrate your commitment to professional growth.
Try Freelancing
Freelancing is a great way to gain experience and build your portfolio while transitioning to a tech job. Platforms like Upwork, Fiverr, and Freelancer allow you to offer your digital marketing skills to various clients on a project basis.
This flexibility lets you work on diverse projects, from social media management to SEO optimization, helping you develop new skills and expand your network.
Freelancing also demonstrates your initiative and adaptability to potential employers, making you a more attractive candidate for tech roles. Plus, it can provide valuable insights into the industry and help you discover your niche.
Understudy Someone in the Industry
Building relationships with professionals already working in the tech industry can provide valuable insights and support as you navigate your career transition.
Reach out to people in your desired roles or companies and request informational interviews. Come prepared with thoughtful questions about their career paths, the challenges they face, and the skills they believe are essential for success.
These conversations can help you gain a deeper understanding of the industry, identify potential skill gaps, and learn about job opportunities you may not have considered.
You can also ask if they have any projects that you can contribute to, which will help you gain hands-on experience and build your skills., these connections can serve as mentors or advocates as you progress in your tech job search.
Get Involved in Open-Source Projects
Many open-source initiatives welcome contributions from individuals with diverse backgrounds, including digital marketing. You can help with tasks like improving documentation, creating marketing materials, or even developing user-friendly interfaces.
So when searching for opportunities, you can participate in these projects to enhance your technical skills and also get the opportunity to collaborate with other professionals and expand your network.
Plus, showcasing your contributions on platforms like GitHub can impress potential employers and demonstrate your commitment to continuous learning and growth in the tech field.
Build a Strong Portfolio
A marketing portfolio consists of your best work that demonstrates your skills, creativity, and impact in driving business results. It includes a variety of projects that highlight your expertise, such as successful campaigns, content you have created, or data analysis reports.
If you have worked on freelance projects or internships, be sure to feature those as well. Use a clean, professional format to present your work, and consider creating an online portfolio using platforms like Canva, Behance or your own website.
A well-organized portfolio can help you demonstrate your capabilities and also help potential employers see the value you can bring to their team.
Subscribe to Industry Newsletters
Many reputable organizations and websites offer newsletters that provide valuable insights, case studies, and expert opinions on digital marketing and technology.
For instance, you can subscribe to Moz, and search engine journals to receive up-to-date information regarding SEO and digital marketing. By keeping up with these updates, you can enhance your knowledge, discover new strategies, and identify emerging skills that employers are seeking.
6 Digital Marketing Jobs To Consider In Tech
Working in digital marketing is a great way to have a career that can take you anywhere. You can work in many different industries and make a real difference in any company. But first, you need to learn about the different jobs available in digital marketing. This will help you find the perfect fit and start an amazing career in tech.
Content Marketing Manager
Duties: A Content Marketing Manager plays a crucial role in shaping a company’s online presence and engaging its audience. In this position, you will be responsible for developing and executing content strategies that align with business goals. This includes creating blog posts, social media content, videos, and more to attract and retain customers.
Additionally, you’ll collaborate with cross-functional teams, such as design and product, to ensure your content resonates with target audiences. This position offers a fantastic opportunity to leverage your digital marketing expertise in a tech-driven environment.
Average salary range: $59,518 per year
SEO Specialist
Duties: As an SEO Specialist, you will be responsible for optimizing websites and content to improve search engine rankings. This involves conducting keyword research, analyzing website data, and implementing on-page and off-page optimization strategies.
Strong analytical skills, attention to detail, and a deep understanding of search engine algorithms are essential for success in this role. By helping companies improve their online visibility and drive organic traffic you can make a significant impact on their growth and success.
Average salary range: $75,000 per year
Social Media Manager
Duties: A Social Media Manager plays a vital role in shaping a company’s online identity and engaging its audience across various platforms. In this position, you will create and implement social media strategies that align with the company’s goals, focusing on content creation, community engagement, and brand awareness.
You will analyze performance metrics to refine your approach and ensure maximum reach and impact. This role offers the opportunity to connect with customers, promote products, and contribute to a dynamic team in the fast-paced tech industry.
Average salary range: $55,200 per year
Email Marketing Specialist
Duties: An Email Marketing Specialist is responsible for crafting engaging email campaigns that drive conversions and build customer loyalty. This involves segmenting audiences, creating compelling content, and analyzing performance data to optimize future campaigns.
You need strong copywriting skills, attention to detail, and a solid understanding of email marketing best practices to achieve success in this role. By helping tech companies effectively communicate with their customers and generate revenue through email, you can make a valuable contribution to their growth and success.
Average salary range: $75,000 per year
PPC Specialist
Duties: As a PPC Specialist, you will manage pay-per-click advertising campaigns to drive targeted traffic and increase conversions for tech companies. Your responsibilities include keyword research, ad creation, and performance analysis to optimize campaigns for maximum. This role allows you to leverage your digital marketing expertise while directly impacting a company’s growth and visibility in the competitive tech landscape.
Average salary range: $61,000 per year
Influencer Marketing
Duties: As an Influencer Marketing Specialist, you will be responsible for identifying and collaborating with relevant influencers to promote products or services. This involves researching and vetting potential partners, negotiating contracts, and measuring the impact of influencer campaigns.
You need to have good communication skills, creativity, and an understanding of social media trends to succeed in this role. By leveraging the power of influencer marketing, you can help tech companies reach new audiences, build brand awareness, and cost-effectively drive sales.
Average salary range: $54,000 per year
Finally
Starting your career in the tech industry through digital marketing offers a world of opportunities. Whether you are drawn to the creativity of content creation, the strategic side of SEO, or the creation of content for social media, there is a career path that aligns with your interests and skills.
The key is to begin by learning the fundamentals, building a solid foundation, and continuously adapting to industry changes. To get started, consider registering for our digital marketing course to acquire the necessary skills and deliver value to companies.
With persistence and the right mindset, you can carve out a rewarding career in digital marketing, contributing to the fast-paced, ever-evolving world of tech.
FAQs
How to get a digital marketing job as a beginner in tech?
To get a digital marketing job as a beginner in tech, start by acquiring essential skills through online courses or certifications. You can focus on areas like SEO, content marketing, and social media management. Building a portfolio showcasing your projects can also help demonstrate your capabilities to potential employers. Research companies hiring for internships or entry-level positions to gain practical experience. Many tech companies are eager to hire digital marketers, making this a viable entry point into the industry.
Is 40 too old to start a career in tech?
No, 40 is not too old to start a career in tech. Many people successfully transition into tech later in life, bringing valuable experience and insights from previous careers. The tech industry values skills and adaptability, so with the right training and determination, you can thrive in a tech role. Continuous learning and networking can help you find opportunities and establish yourself in the field, regardless of age.
Which tech job is the highest paid?
The highest-paid tech jobs often include roles like software engineers, data scientists, and cloud architects. In the digital marketing field, positions such as Digital Marketing Manager or SEO Manager can also command high salaries, especially as you gain experience and take on more responsibilities. Salaries can vary widely based on factors like location, company size, and individual expertise, but these roles consistently rank among the top earners in the tech industry
Related Article
Digital Marketing Interview Questions (With 11 Example)
Digital Marketing Interview Preparation – How to do a Successful Interview Online
14 Digital Marketing Interview Mistakes You Should Avoid
70 Digital Marketing Interview Questions and Answers you need to know in 2024
How To Get A Digital Marketing Job Anywhere In 5 Steps
How to Transition into a Digital Marketing Career from an Unrelated Career
14 Ways to Use Social Media to Get A Job and Common Mistakes to Avoid