Are you a Nigerian content creator with a growing Facebook Page, but struggling to turn your online presence into income or monetize your page? You’re not alone.
Many talented Nigerians pour time and energy into creating engaging content, only to see little financial return. It’s frustrating to watch your follower count grow while your bank account stays the same.
The good news is that content creators in Nigeria are now eligible to monetize their posts starting from July 1st, 2024, according to Meta.
In this article, I am going to show you the process of turning your Facebook Page into a moneymaking machine. We’ll explore the different monetization methods available, explain how to qualify for them and share tips on maximizing your earnings.
Also, you can check our digital marketing course on how you can create a Facebook that can be monetized so you can start earning too.
Whether you’re a budding influencer, a small business owner, or just someone with a passion for sharing, this article will help you tap into the earning potential of your Facebook Page right here in Nigeria.
What is Facebook Monetization?
Facebook monetization refers to the various ways you can earn money from your content and activities on the Facebook platform. This includes several different monetization methods that Facebook offers to creators, businesses, and page owners.
There are in-stream ads, fan subscriptions, branded content, and more. Each option has its requirements, like having a certain number of followers or watching hours before you can monetize your page.
It’s important to note that not everyone can monetize their Facebook account right away. You need to meet certain criteria and follow Facebook’s rules. But monetization could be a great way to earn from doing what you love if you’re consistently creating good content and growing your audience.
Why You Should Monetize Your Facebook Page
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Monetizing your Facebook page can be a great way to turn your online presence into a revenue-generating asset. Below are some of the reasons why you should consider monetizing your page:
Earn Additional Income
When you enable Facebook’s monetization features, you can earn money from your content, products, and interactions with your audience. This can provide a valuable supplemental income stream to your other businesses.
Leverage Your Audience
If you’ve built up a sizable and engaged following on Facebook, you have an opportunity to monetize that audience. Monetization allows you to directly profit from the value you’re providing to your followers and also motivates you to create better content. Sabinus, popularly known as (Mr. Funny), is a great example of a creator and skit maker who is leveraging his large following by consistently creating valuable content in various skit formats. With his massive audience of over 5.3 million followers, any video he posts on his platforms tends to perform exceptionally well.
Increase Brand Visibility
As a brand, you can take advantage of monetization features like in-stream ads and Facebook Shops to help increase your brand’s visibility and reach on the platform. This can also lead to more engagement, followers, and potential customers for your brand.
Diversify Your Income
Relying solely on a single income source can be risky in today’s world. So when you monetize your Facebook page, it provides you with an additional revenue stream to complement any other business activities or income you may have. As a Social media manager, you can help people manage their page while also creating content on your page to grow and earn from it.
New Opportunities
When you earn money from your content, it shows that what you’re creating has real value to people. So this is an opportunity for you to keep creating relevant content and expand your income. As you start earning, you might be able to invest in better equipment or spend more time creating content, leading to even more growth.
By monetizing your Facebook page, you can practically turn it into a profitable, and sustainable part of your overall digital presence.
What Are The Requirements for Facebook Monetization?
If you are in Nigeria and you are trying to earn from your content on Facebook, you need to know how many followers and views you need to get paid on Facebook through instream ads. Click here to read more.
You can check if your Page is eligible in Meta Business Suite. Go to Meta Business Suite and click the Monetisation tab. click View Page eligibility.
You can also Log in to Facebook’s Creator Studio, click on the box labeled ‘Monetization’, and Click the ‘Check Eligibility’ option.
Some of the other requirements include:
- You must pass and remain compliant with Facebook’s Partner Monetisation Policies.
- You must be at least 18 years old.
- You must live in a country that’s eligible for in-stream ads.
- You need to have at least 5,000 or 10,000 followers on your Facebook Page. That’s a good base to start with.
Now, for views, it gets a bit more detailed:
You need to have a total of 60,000 minutes of watch time on your videos in the last 60 days. That’s 1,000 hours of people watching your content! This can include on-demand, live, or previously live videos. This doesn’t include minutes viewed from crossposted, boosted, or paid watch time.
These views need to be on videos you’ve published, not on live streams or stories.
After you become eligible for monetization, you turn on in-stream ads for your content. It’s important to note that meeting these numbers doesn’t automatically mean you’ll start earning.
Facebook also looks at the quality and type of content you’re posting. Remember, these requirements can change, so it’s a good idea to check Facebook’s partner monetization policies regularly.
Facebook monetization guidelines
Facebook’s guidelines ensure that as a Nigerian or content creator, you’re following the rules before choosing to monetize your products or services on the platform.
Eligibility Requirements
To monetize your page, you must comply with Facebook page terms:
- Have a Facebook Page or profile
- Have a minimum number of followers (varies by monetization method)
- Generate a certain amount of video views in the last 60 days (for in-stream ads)
- Be located in a country where Facebook monetization is available
Content Guidelines
Facebook has strict content guidelines that all monetized content must adhere to:
- Share authentic, original content that you have rights to
- Avoid content that is violent, sexually explicit, or promotes hate speech or illegal activities
- Ensure content is appropriate for all audiences and does not contain controversial or sensitive topics
- Follow Facebook’s Community Standards and Partner Monetization Policies
Monetization Methods
Facebook offers several monetization methods for eligible creators, but if you are a content creator from Nigeria, you would earn money through the new monetization features, In-Stream Ads on Facebook and Facebook Ads on Reels.
Some of the other ways to monetize your content include:
- In-stream ads: Short ads that play during your videos, earning you a share of the revenue
- Fan subscriptions: Offer exclusive content to paying subscribers
- Brand collaborations: Partner with brands for sponsored content
- Stars: Viewers can purchase stars to send to creators during live streams
You can read more about these options below in this article.
Payment Eligibility
To receive payouts, you must comply with the community payment terms::
- Have a valid payment method set up (e.g. bank account, PayPal)
- Meet Facebook’s payment thresholds (varies by method)
- Comply with Facebook’s payment terms
When you meet the eligibility criteria and use Facebook’s monetization tools strategically, creators can generate revenue from their Facebook presence.
How to Check if Your Page or Profile is Eligible for Monetization?
To check if your page is eligible for monetization, you must have either a Facebook page or a Facebook profile.
Facebook page
A Facebook Page is a public profile that allows businesses, organizations, and other entities to create an official presence on Facebook.
To check if your Facebook Page is eligible for monetization, you can do it in a few steps by checking if your content meets Facebook’s Partner Monetisation Policies.
- First, go to the Meta Business Suite on the desktop.
- Look for the column on the right side and click on “Monetization”. This will take you to the “Overview” section, On the page, you’ll see a list of monetization tools that you are eligible to use. Click Set up to get started using a tool.
- Make sure all your account details are correct when setting it up, then click “Set up Monetization”. Facebook will then send you a confirmation email about enabling monetization on your Page.
This process allows you to review your current eligibility status and decide if you’re ready to start monetizing your Facebook Page. You can find more detailed information about the requirements for each monetization feature on Facebook’s support site.
Facebook profile
You can earn money from your Facebook Profiles from the content you post if you have a professional mode turned on and if you meet Facebook’s Partner Monetisation Policies.
To check if your profile is eligible, turn on your professional mode
- Click on the professional dashboard on mobile.
- Go to Tools to try.
- Select Monetisation.
From there, you will be able to see monetization programs and professional tools available in professional mode. this will help you get started on how to set up your profile so you can start earning. You can click here to get more information
How to Earn Money With Your Content on Facebook
According to Meta, which owns three of the most popular social media platforms, Facebook, Instagram, and WhatsApp. Content creators from Nigeria can now earn money on Facebook starting from Monday, July 1, 2024, as it rolled out two monetization features.
Eligibility criteria for content creator in Nigeria
- Be at least 18 years old
- Creators need a minimum of 5,000 followers.
- Follow Facebook’s Partner Monetization Policies and Content Monetization Policies
The two options or features you can earn money from if you are from Nigeria include; In-Stream Ads on Facebook and Facebook Ads on Reels. Creators are advised to craft original videos and cultivate a community if they want to earn money.
You can read more on how content creators in Nigeria, and Ghana can now earn money from Facebook starting this month.
In-stream Ads
To be eligible to run in-stream ads on your Facebook videos, you’ll need to meet the following criteria:
Eligibility Requirements:
- Have at least 10,000 followers on your Facebook Page, rather than a personal profile. You’re the Page’s admin, too.
- Reach at least 30,000 one-minute video views in the last 60 days
- Be located in a country where in-stream ads are available
- Maintain five active videos on your Page.
- Comply with Facebook’s content monetization policies
How In-Stream Ads Work:
In-stream ads are short video commercials that play during the middle of your longer video content. When someone watches your video and an ad plays, you’ll earn a share of the advertising revenue.
The ads are automatically inserted by Facebook, so you don’t have to do any additional work to set them up. Facebook will dynamically match the ads to your video content.
Setting Up In-Stream Ads:
- To enable in-stream ads on your Facebook Page:
- Go to Creator Studio and click on the “Monetization” tab.
- Select “In-Stream Ads” and click “Get Started”.
- Review the eligibility requirements and monetization policies.
- Connect your AdSense account to receive your earnings.
- Facebook will then start serving ads on your eligible video content.
You can monitor your in-stream ad performance, earnings, and settings all from the Monetization section in Creator Studio.
You can also earn money on your Facebook reels and by including ads on it for viewers to check out too
To know more on how to set up your in-stream ads on Facebook, check out this article on how to get started.
You can also take this course on how to earn money in-stream video.
Facebook Subscriptions
Subscriptions allow you to receive consistent, predictable earnings while allowing your followers to support your work. They can help you connect more deeply with audiences, identify your biggest fans, and grow your subscriber base.
To enable Facebook Subscriptions on your Page, you’ll need to meet the following criteria:
Your Page and content will need to comply with: Facebook’s Partner Monetisation Policies, Facebook’s Content Monetisation Policies, and Fan Subscription Creator Terms.
- Be an admin of a Facebook Page.
- Your page must have at least 10,000 followers or more than 250 return viewers.
- You must have either 50,000 post engagements or 180,000 minutes watched in the last 60 days.
- Be located in a country where Subscriptions are available. Outside of these countries, Subscriptions on Facebook are invitation-only.
With Facebook Subscriptions, you can offer exclusive content and benefits to your most loyal fans who choose to subscribe. Subscribers pay a monthly fee to access this premium content and perks. You get to set the subscription price, which can range from $0.99 to $99.99 per month.
Other ways you can earn more through your content include;
Brand Collabs Manager
The Facebook Brand Collabs Manager is a tool that allows creators and publishers to connect with brands for sponsorship and collaboration opportunities. This can be a lucrative way to earn money on Facebook by partnering with companies that want to reach your audience.
To access the Brand Collabs Manager, you’ll need to meet the following criteria:
- You must have a Facebook Page and be an admin
- You must have at least 1,000 followers
- Be located in a country where the Brand Collabs Manager is available
- Comply with Partner Monetization Policies and follow our Branded Content Policies
- You must remain compliant with the Community Standards and Content Monetisation Policies.
If you meet these requirements, you can apply to join the Brand Collabs Manager program
To get started
- Facebook: Apply for access to the Branded content tool. After you’ve been granted access, you’ll be able to tag brands that you partner with in your posts.
- Instagram: Use the paid partnership label by following these instructions. Bear in mind that you must tag the relevant brand or business partner when posting branded content.
Once accepted, you’ll be able to browse brand collaboration opportunities and pitch your ideas to potential partners. You can read more on how to find brand deals with Instagram’s creator marketplace.
Facebook Stars
Facebook Stars is a feature that lets your followers show their appreciation for your content. Viewers can buy Stars and send them to you to say thanks for your gaming, live streams, on-demand videos, Reels, photos, or text posts.
Facebook Stars might automatically be turned on for your eligible public Reels, live videos, photos, and text posts.
Eligibility requirements to earn money from Facebook Stars
- You must have 500 followers for at least 30 consecutive days.
- Live in a country that is eligible for Stars.
- Agree to the Stars Terms and Conditions.
- Be at least 18 years of age.
- You must meet the Community Standards.
- You must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies.
How to set up your Facebook Stars on the computer and for mobile instruction has been explained in this article, so check it out for registration. Stars are available to creators on professional mode profiles and Pages. Read more on
How Else Can Your Facebook Page Earn Money?
Your Facebook Page can earn money through several additional methods beyond the traditional monetization features like in-stream ads and fan subscriptions. Some of the other ways you can use Facebook for business marketing include:
Affiliate Marketing
You can promote products or services from other companies and earn a commission for each sale made through your unique referral link. This can be done by sharing affiliate links in your Facebook posts or videos targeting specific niches and audiences.
Brand Collaborations
Partner with brands to create sponsored content, such as product reviews, tutorials, or giveaways. This can be done through Facebook’s Brand Collabs Manager, which connects creators with brands looking for content partnerships.
Selling Digital Products
When you create and sell digital products like online courses, ebooks, or software. As a marketer, you can generate leads using Facebook for your product, and promote and drive sales to your website or online store.
Dropshipping and eCommerce
You can integrate your Facebook Page with an e-commerce store to sell physical products. When you do that, you can use Facebook to drive traffic to your online store and promote products through targeted ads and posts.
Local Service Businesses
Many local service-based use Facebook to promote and attract new clients for their businesses. For instance, if you are into digital marketing services, you can use Facebook to find new clients and promote your services.
Independent Brand Deals
If you are a content creator, you can secure independent brand deals when you post consistently and have huge followers, brands can reach out. These deals can include sponsored content, product placements, or other forms of brand partnerships on your page.
By diversifying your monetization strategies, you can increase your earning potential and build a sustainable online business.
Conclusion
Monetizing your Facebook page in Nigeria is a viable way to turn your passion into profit. You can leverage the various monetization methods available, such as in-stream ads, fan subscriptions, and affiliate marketing to generate a steady stream of income from your content.
Remember, building a successful monetized page takes time and consistency, and you have to be committed to creating valuable content that resonates with your audience.
To get started, you can take our comprehensive digital marketing course to learn how you can create a well optimize facebook page and provide valuable content that your audience will engage,
With the right approach and a bit of persistence, you can transform your Facebook page into a lucrative business venture through monetization of your page and watch your earnings grow.
FAQs
Is Nigeria eligible for Facebook monetization in 2024?
Yes, according to the information provided, Nigeria will be eligible for Facebook monetization starting in June 2024. Meta has confirmed that creators in Nigeria will be able to monetize their content on both Facebook and Instagram at that time.
How do I know if my Facebook page is eligible for monetization?
To check your Facebook Page’s monetization eligibility, go to Creator Studio and look for the “Monetization” section. It will show you which criteria you currently meet for different monetization features like in-stream ads, subscriptions, etc.
How many followers do I need to monetize my Facebook page?
The specific follower requirements vary by monetization method:
- In-stream ads: Minimum 10,000 followers
- Subscriptions: Minimum 10,000 followers
- Brand Collabs Manager: Minimum 10,000 followers
Is Nigeria eligible for Facebook Reels monetization?
Yes, according to the information provided, when Facebook monetization becomes available in Nigeria in June 2024, this will include the ability for Nigerian creators to monetize their Reels content.
How long does it take for Facebook to approve Monetization?
The timeline for Facebook to approve monetization can vary. Once you apply and meet the eligibility criteria, Facebook will review your application and get back to you. The process may take a few weeks to a few months depending on demand and your specific situation.
Can I make money on Facebook in Nigeria?
Yes, once Facebook monetization becomes available in Nigeria in June 2024, content creators in the country will be able to earn money from their Facebook presence through features like in-stream ads, Reels monetization, subscriptions, and more.
How many views do you need to monetize a Facebook page?
The specific view requirements vary by monetization method, but for in-stream ads, creators need at least 30,000 1-minute video views in the last 60 days.
How much does it cost to monetize a Facebook page?
There is no direct cost to enable monetization on your Facebook Page. Facebook’s monetization features are free for eligible creators to use. However, you do need to meet the eligibility criteria in terms of followers, engagement, etc.
How do payouts work once I start monetizing?
Once you enable monetization on your Facebook Page, you’ll need to connect an approved payment method like a bank account or PayPal. Facebook will then send you your earnings on a regular basis (weekly, monthly, etc.) depending on the monetization method and your payment terms.
Can my monetization eligibility be revoked?
Yes, it’s possible for Facebook to revoke your monetization eligibility if you violate their policies, lose the required number of followers, or fail to maintain the engagement thresholds. Facebook monitors creator activity closely to ensure compliance with their guidelines.
More resources
Facebook Ads for Nigerian Businesses: How to set up your Facebook Ads
Facebook Engagement Strategies for Nigerian Businesses
10 Ways to Generate Qualified Leads Using Facebook
How to increase your Facebook engagement and likes
Driving online traffic: How to use Facebook to drive traffic online