Starting a digital marketing business can be as simple as the icing on a cake, and at the same time as difficult as trying to remove the burnt part of a meal from the pot.
Literally, if you don’t follow the laid down rules and patterns that we will be sharing in this article to start and grow a digital market business, you might find it difficult and frustrating so much that you may choose to quit.
Has it ever crossed your mind to start a digital marketing business? but you don’t have a clear direction on how to start not to talk of growing the digital marketing business.
Relax, you deserve to be taken care of and that is why we have made this article specifically for you to consume, digest, and utilize the steps so your digital marketing business can grow.
Meanwhile, in our 90% practical digital marketing course, we made sufficient provisions for our students to learn everything about digital marketing and practice them as well during the duration of the course. You should check this out!
Going forward, we’d like to give you a background knowledge of digital marketing and digital marketing business to be sure that we are on the same path, so when we get to the part where we discuss the steps to start and grow, you won’t be a complete stranger.
What is Digital Marketing?
According to Wikipedia, digital marketing on its own is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Another definition of digital marketing from Investopedia is that digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers.
Source:Investopedia
You can read more about digital marketing here, What is Digital Marketing? A Complete Step by Step Guide For Newbies
We could go and on giving you countless definitions of digital marketing from a different source, but all of these definitions still have one thing in common. They all still point at one thing, which is the use of the internet to reach internet users.
The internet is a platform or a marketplace where the internet users are the potential buyers who go to the market(internet) to purchase what they need, for to happen, there is a need for sellers who will sell their products and services in the market(internet).
This is where digital marketing comes in digital marketing is all the steps you take to promote a product and services in the digital space. To digitally market products and services, you need the skill and the knowledge alongside.
As earlier explained in this article, digital marketing has to do with every activity done to promote products and services using the internet, which means that we are not restricted to just one method or one way of getting this done.
This is what we will be talking about in the following paragraphs if you will keep reading.
To learn more about digital marketing, our 90% practical digital marketing course has all you need.
Everyone is wired differently and has different capacities with influence from family, environment, education, and experiences which makes it possible for everyone to have different abilities, strengths, and interests.
[bctt tweet=”Everyone is wired differently and has different capacities with influence from family, environment, education, and experiences which makes it possible for everyone to have different abilities, strengths, and interests.” username=”dmsinstitute”]
Despite this, everyone can be a digital marketer, but some people have a deeper interest than others and that’s when the digital marketing business comes in.
With many other career paths that need digital marketing and of course, they will be willing to pay for these services rendered by people with deeper interest and also skilled in digital marketing.
We also have this video for you to see what one of our students has to say after registering for our 90% practical digital marketing course.
[embedyt] https://www.youtube.com/watch?v=V419VQTCGNA[/embedyt]
Digital Marketing Business
Digital marketing business is the business idea you can implement with digital marketing skills. Basically, they are those businesses that can be conducted in the digital space with off-course digital knowledge.
[bctt tweet=”Digital marketing business is the business idea you can implement with digital marketing skills” username=”dmsinstitute”]
As it is commonly known that business is the efforts and activities by individuals to produce and sell products and services for profit.
Combining this definition with digital marketing, we can say that digital marketing business is the digital efforts and activities to produce and sell products and services for profit.
Ultimately, you get paid for making profits for business owners and corporate organizations.
Remember we pointed out earlier in this article that everyone can be a digital marketer and at the same time not everybody wants to be a digital marketer.
It’s also not possible to not need the services offered by a digital marketing business especially in a technologically advanced world like ours. There are people who need these services and will pay for them as well.
There is an available market already, and digital marketing business is the seller that is needed for buying and selling to take place.
Moving on, we would like to give you a list of the digital marketing business that exists before showing you how to start and grow one.
Meanwhile, our 90% digital marketing course has a well-detailed curriculum that will provide you with the necessary knowledge and skill you need to be a digital marketing business owner.
Types of Digital Marketing Business
1. Website Development
Every business and corporate organization needs a website to establish its presence and to also serve as its virtual office. Another reason why businesses and corporate organizations need a website is to advertise digitally in a technologically advanced world.
This need and desire to exist in the digital market has made website development a lucrative digital marketing business.
However, there are some steps to take to start and grow this business before you can start making money, which we will be sharing with you in the other part of this article.
2. Search Engine Optimization Specialist
This is another aspect of the digital marketing business that is in demand. As an SEO specialist, your duty is to basically analyze, review and optimize the created website for search engine optimization.
A search engine is a tool that helps to promote the visibility of a business or corporate organization that has a website. What it does is to crawl through the various website pages of the business and rank it for internet users who will need such products and services.
Your duty as a specialist is to ensure that the website created is well optimized for search engines, and one of the ways this can be done is for you to create and develop engaging content.
You can read this article if you want to learn more about SEO here. Search Engine Optimization
3. Mobile App Development
This is similar to web development. The difference here is that this is an application that has to be downloaded by potential customers.
Most internet users make use of a smartphone and this one advantage product and business owners can leverage to generate more profit and bring about growth as well.
If you are experienced in this, you will be well-sought after by those who need your services as an app developer. And of course, to build an application, you need to acquire the skill.
4. Affiliate Marketing
Affiliate marketing is a digital marketing business that allows an online retailer to pay commission to an external website for traffic and sales generated from referrals.
Your responsibility and duty as an affiliate marketer are to recommend a product or service to your audience using custom tracking links and then get a referral commission every time someone makes a purchase using your link.
Literally, you get paid for promoting other people’s business from the comfort of wherever you are. Another sweet thing about this business is that you can do this for as many companies and brands as you want and of course that means more income flow for you.
This article will give you more insight into what affiliate marketing is all about. Affiliate Marketing Explained: An A-Z Step-By-Step Guide For Beginners
As much as this seems like another easy digital marketing business, you might still find it difficult to start and grow if you don’t have the necessary knowledge.
To learn more about being an affiliate marketer, register for our 90% digital marketing course where we teach you everything you need to know to become an affiliate marketer.
5. Social Media Manager
As a social media manager, your duty is to represent the brand or corporate organization on their social media platforms. You also serve as the voice for digital campaigns of the brands you work for.
You boost the visibility of the organization or brand by creating engaging and effective promotional content. You share this content, interact with the audience, and in the process generate leads for the organization.
You should be able to keep up with trends on social media and at the same time use them for the benefits of the organization you represent.
Social media platforms are a good avenue for brands and organizations to showcase what they do and to do that, they need the services of a social media manager whose specialty is to manage social media profiles to generate leads and sales.
6. Content Marketing
This aspect of digital marketing business has to do with creating content that will market the products and services of an organization.
As a content marketer, you are responsible for the planning, creating, and sharing of valuable content to attract and convert prospects into customers.
The contents you create must represent the values of the organization, its goals, and visions. They must align because you don’t want to and you can’t afford to create and share misleading content.
There are diverse ways to share the contents you create, one of these ways is through social media, which means you either take up the role of social media for the organization you are creating content for or work with the social media manager.
The reason why this is so is that the content you create is what will be shared on social media.
Other ways this content can be shared are through newsletters and blogpost.
Meanwhile, in our 90% digital marketing course, we teach our students how to create engaging content for personal brands and corporate organizations as part of the course curriculum.
7. Copywriting specialist
As a copywriting specialist, your duty is to create contents that will drive sales for corporate organizations and brands. Whatever content you create must persuade your audience to take actions which are to either request the services or purchase the products your content has advertised.
Copywriting and content marketing seem similar right, but they are different as they have similar but different responsibilities. A content marker creates awareness of the existence of a product or service while a copywriter persuades the audience to take action with the content written.
Moving on, we can now proceed into how to start and grow any digital marketing business you can think of.
6 Proven Steps On How To Start And Grow A Digital Marketing Business
You can start and grow a digital marketing business by following the steps we will be discussing in the following paragraphs.
Step 1: Decide to own a digital marketing business
Deciding first will help your brain, and mind process the idea and so when you start taking actions it will not seem strange or a coincidence because you already made the decision to own a digital marketing business in your mind.
Your mind is one powerful tool that you must not ignore because if not properly aligned, could cause distractions and you might end up derailing yourself from your goals which is why it is important for you to first make the decision and inform your mental self of the decision.
[bctt tweet=”Your mind is one powerful tool that you must not ignore because if not properly aligned, could cause distractions and you might end up derailing you from your goals which is why it is important for you to first make the decision and inform your mental self of the decision.” username=”dmsinstitute”]
Another reason why it’s important for you to make the decision as a first step to starting and growing a business is that with the decision made, you will be on the lookout for anything that could help you achieve your goal of owning a digital marketing business.
Invariably, you are preparing yourself for the new role and skill you want to acquire especially if you didn’t get the skill from your days in college.
Your decision directly influences your thoughts and your actions.
Step 2: Learn a digital marketing skill
After making the decision to own digital marketing business, you can now go ahead to learn the digital marketing skill of your choice. This choice must have been decided on during the decision-making process.
You decide on a digital marketing skill that you know you can learn to love or you already love before learning it. It is important to get a skill that you either love or you know you can grow to love over time.
This will actually help you to put in the necessary time and resources needed to produce results with this skill of yours. If it is a skill you don’t love and you don’t see yourself loving, it will be difficult for you to invest adequately into it.
Nobody wants a sad or angry employee as that would have affected your productivity at work and at the same time would affect the goals of the organization.
They also want a value-driven individual on their team, a sad or bitter person might find it hard to give value since he/she is not satisfied and happy with what they are doing.
We are not advising you to leave high-paying jobs for low-paying jobs, the high-paying job might be giving you sufficient funds to make you happy, likewise the low-paying jobs.
Instead, our advice is for you to pick a digital marketing skill that you won’t find it difficult to get the job done, your happiness and productivity are important to whatever organization you work with.
Don’t forget that you can’t give what you don’t have, and that is why it is necessary and important for you to have a digital marketing skill for you to own digital marketing business.
Our 90% practical digital marketing course got you covered, our curriculum and the coaches will give you practical knowledge about digital marketing.
Step 3: Decide the kind of services you want to offer
After getting a digital marketing skill, the decision on the kind of services you want to offer comes next.
Do you want to work as a freelancer, or you want to work with corporate bodies or you just want to get a digital marketing skill for your personal business.
Making this decision is important as it will guide you while following through with the other steps that would be discussed in this article.
Another thing to also decide on is your fee structure. How much do you want to charge for the digital marketing skill you have. In fact, the best thing to do is to list out what you can do and attach how much it is worth for whichever kind of services you want to offer.
Waiting till when a job offer comes before deciding this might have you undercharging a client/organization. And once an agreement about payment is made, it can’t be reverted.
You may end up charging lesser than you should for the digital marketing skill you have.
4. Create a website/portfolio
A website serves as a digital office space where potential customers can walk into and see the product and services you offer as a digital marketing business.
It also serves as a means of creating awareness in the digital space. For someone who owns a digital marketing business, one way people can see what you do or know what you can do is through a website.
The website displays your images, stories, testimonials from previous clients, and many more relevant items that should be on a website.
As a digital marketing business owner, it is necessary for you to own a website.
An example of a digital marketing business website displaying what they do. Source: Digital Marketing Skills Institute
Social Media has recently become the new CV as everyone who needs a particular service or product goes to the internet and access the social media platforms to see who will be a good fit to satisfy the quest for a service or product.
Your social media profiles give you visibility it allows you to outline your skills and services you can do with them for potential clients and customers to see.
After establishing your social media presence, you don’t just walk away, you create engaging content and interact with your audience.
The audience you are interacting with might not necessarily patronize you but they could refer you to someone because they have seen what you can do and what you can’t do.
An example of A digital marketing business on social media. Source: Instagram
Step 6: Get your first client
Your first client might not necessarily be a high-paying client, remember you are just starting out and at the same time, you want to grow as well.
A good point to start from is to offer your services to your family and friends who might require the services of digital marketing business. You can use this opportunity to build your skills and at the same time get your first client.
For skills like digital marketing, people want to see what you have been able to do with the skill you claim to have and that’s why in our 90% practical digital marketing course.
We allow you to practice the knowledge you will be getting from the course and you get reviews from our amazing coaches as well which will serve as a guide for you as a digital marketing business owner.
Frequently asked questions
How do I start a digital marketing business?
Starting a digital marketing business involves a lot of work, dedication, and commitment. The steps listed below will guide you through starting a digital marketing business.
- Learning the digital marketing skill
- Select your niche
- Creating something to show your knowledge
- Selling yourself, talking about your skill
- Creating a website
- Establishing your presence on social media
What does digital marketing mean in business?
Digital Marketing on its own is marketing done in a digital space. It means using different digital technologies like desktop computers, smartphones, and other digital platforms to promote products and services.
Digital marketing in business means using digital marketing to grow a business. Regardless of if the business sells products or offers services to the general public.
In business, digital marketing could also mean a tool used for the advertisement of products and services. Apparently, you can use digital marketing in business.
Is Digital Marketing a good business to start?
Yes, it is a good business to start. It is one of the fast-growing businesses in recent times as a good number of businesses and corporate organizations are passionate about growing with digital marketing.
And for this to be achieved, they need the services rendered by a digital marketing business.
This high demand for digital marketing business has also made it possible to get high compensation for the services rendered especially if you have profound knowledge about what they need you to do.
Another reason why digital marketing is a good business to start is that you can do it from the comfort of your home successfully.
Digital Marketing has to do with the internet and as long as you have access to the internet, you do a digital marketing business.
Conclusion
As you can see, a digital marketing business is one business you can do digitally, you do not necessarily need a physical office to run this business.
A good way to be well-positioned for growth is to practice what you want to be paid for on yourself as a brand. Your personal brand should be the first thing you should invest in.
Don’t be so eager to make money to the extent of having nothing to show for it. Like we said in this article, a good way to show that you have this knowledge and that you know what you are doing is to practice and do something with the skill.
You cannot practice what you don’t have, the same way you cannot be paid for what you don’t know which is why you need a sound knowledge of digital marketing to start and grow a business in it and this is what we have provided in our 90% digital marketing course.
You are definitely going to get value for your money when you register for our course.
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