If you have ever wondered how to use strategies in digital marketing to grow your business, then you are in the right place. In this article, I will be sharing with you fantastic digital marketing strategies that will produce the desired results for your business.
In a technologically advanced world, you will be amazed at how much you can achieve for your business with the numerous strategies that exist in digital marketing.
As at the time you are reading this article, the population of internet users is more than 4.72 billion around the world, and that’s more than 60% of the world’s total population. With this large number of internet users and everyday increment, you have access to them depending on your target audience and how well you can utilize the digital marketing strategies.
[bctt tweet=”Digital marketing has made it possible for businesses to have accelerated growth regardless of the business’s geographical location.” username=”dmsinstitute”]
And you know, every day, internet users are currently growing at an annual rate of 7.6 percent, equating to an average of more than 900,000 new users each day.
For as long as humans and technology exist, the numbers will not stop increasing, because every day new business ideas are implemented the same way new technologies are invented, and to successfully use digital marketing to execute the business idea that you have, you need to strategize and plan.
When you don’t plan or strategize how you want to achieve a goal, that goal might end up in the trash because of no plan or strategy. This is why in this article, I will be sharing with you, the digital marketing strategies you can use to achieve your desired result.
You might wonder, “My business idea is different”, you are right but as long as you want to use digital marketing to grow your business, the strategies are similar if not completely the same regardless of the desired result.
The reason why the strategies are the same is that every business has a common goal, which is to make a profit regardless of the venture you want to use.
This is why in this article, I will be sharing with you
- The various digital marketing strategies
- How to produce results with these strategies.
I want you to know that learning these strategies will not produce results if you cannot put them into practice and this is why in our 90% practical digital marketing course, you have access to practice what you learn with close supervision from seasoned experts in digital marketing.
One of the many good things about digital marketing strategies is that you can either use them for your business or decide to help other businesses to get results with your knowledge and skill and get paid for it.
Before I show you the digital marketing strategies that exist, I want you to know the definition of digital marketing strategies so you can comprehend what I will be sharing in the other part of this article.
What is a digital marketing strategy?
Digital marketing on its own is the use of the internet, mobile devices, desktop computers, and other channels to reach consumers and get them to make purchasing decisions. It can also be said to be the use of digital channels to promote products and services.
According to Wikipedia, this is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Strategy is a laid-out plan to achieve a specific goal. It generally involves setting goals and priorities, deciding and determining actions to achieve the specified goals, and of course mobilizing resources to execute the actions planned.
A digital marketing strategy is a laid-out plan on how to promote goods and services using digital channels. Basically, it is setting goals and priorities, deciding and determine what has to be done to achieve the specified digital marketing goals.
Before you can use any digital marketing strategy there are a couple of things that determine which strategy you should use and how you should pattern them so you can be able to get results. You know, you will have nothing to show for your effort if you don’t have results to show for it.
Determinants of digital marketing strategies
1. Business goals.
The goals you intend to achieve with the business you launch will determine the strategy you can use to achieve it. This means you can not start a business without having a specified goal.
I said earlier in this article that a common goal for every business is to make a profit. Some businesses stick to making a profit while some include making an impact on their goals and several others.
Your goals will determine the strategy you will implement to achieve them.
2. Target audience
Your target audience is one of the most important factors to consider when you want to apply a digital marketing strategy to your business.
Your product has to target the need of specific members of the general public and this what determines your panning and how to achieve your goals.
By understanding your target audience, you will be able to determine how to reach them properly and what medium will be effective to reach them.
3. Business budget
The amount your business can afford to spend on implementing these digital marketing strategies will determine the strategy you would be using to achieve your business goals. Implementation of some of these strategies might initially cost a significant amount of money, while others do not cost any amount. It all depends on how much you are willing to put into the implementation process.
Effective Strategies In Digital Marketing
SEO is the acronym for search engine optimization. It is a strategy that is being used to get exposure, drive organic traffic to your website through search engines and also rank on search results produced by search engines.
You would want to ask, what is a search engine? A search engine is a web-based tool that searches and identifies items in a database that corresponds to keywords or characters specified by the users on the world wide web.
Take a look at the example in the image below.
As you can see, the keywords being searched for are baby shoes, the first result is showing a store where I can get a pair of baby shoes.
This is possible because when the owner of that business or the expert that was hired was building/creating the website, he used a specific keyword, and the search engine in its usual manner crawls through the various websites on the world wide web, noticed this website and indexed it, and so when an internet user types in that keyword, the search engine just provides it to the internet user and the internet user has found solutions to their problem.
Bear in mind that before any search engine will rank your website, it should be well optimized to provide answers and solutions, have relevant and quality content has sufficient distribution of keywords that describes the products and services you offer.
If well optimized, SEO can increase the numbers of internet users actively looking for your product and services, it will also make your site more accessible to internet users and increases the potential for lead generation and more sales.
As a digital marketing strategy, it will help to create awareness for your business that would also lead to sales and you get the profit you need.
This is one of the technical strategies, you can decide to employ an SEO expert to handle this for you or enroll in our 90% practical digital marketing course where you will be taught how to use SEO to produce results for your business.
2. Content marketing
[bctt tweet=”Content is any information and experiences that are directed towards a target audience to share knowledge.” username=”dmsinstitute”]
Content marketing is a marketing strategy that focuses on creating and sharing valuable, important, and consistent content to attract and retain a distinctly defined audience and most importantly to influence the purchasing decision of a customer.
Content marketing is also a form of marketing that is mainly focused on creating and distributing content to a target audience online, with the plan to satisfy the top and middle objectives of your business sales funnel, which are awareness and engagement goals.
It comes in different forms depending ranging from sharing content in form of emails, blogposts, social media pages to spread awareness of the service and product they sell and also get to convert them to paying clients and customers.
Content marketing is a big contributor to attracting your target audience, with valuable, relevant, and consistent content that will be worth the time spent on consuming it.
Focus more on creating content that can solve the pain points of your customers and stay evergreen. There is no backdoor to achieving this.
Examples of content in content marketing are:
- Social media content
- Podcasting/audio recordings
For every business, it is important to have a blog feature on your website where you share knowledge and updates with your target audience.
It also aids your ranking because your blog can generate traffic to your website and when a search engine recognizes that traffic to your blog because of the keyword you wrote about, your website has a higher chance of ranking on search results just as you would see in the image below.
3. Social media marketing
This is the process of channeling the right content designed for your target audience across all social media platforms with the goal of increasing engagements, traffic, and conversion.
Social media marketing has made it possible for you to market the product and services you offer across to hundreds of thousands of persons across the internet. And you can also reach your target audience and in turn, convert them to increase sales.
There are several social media platforms that you can use for social media marketing. They include
You can use any of them depending on what you want to achieve and how you want to achieve it. Another question you may want to ask is, what am I supposed to share on these social media platforms?
First of all, create a business account/profile on these social media pages so that you would be recognized as one. After this, all the content you created either yourself as you will learn how to in our 90% practical digital marketing course, or pay someone to create for you, is what you will share on your social media platforms.
4. Email marketing
Email marketing is another strategy in digital marketing that allows you to nurture a relationship with existing customers and strangers on your mailing list. It also allows you to promote your business and services.
It is one strategy in digital marketing that generates leads, creates brand awareness, builds a relationship, and engages customers.
Email marketing can help build a relationship with your audience and at the same time drive traffic to your blog, social media, or anywhere else you’d like your prospective customers to visit.
Just like social media marketing, the content you create can be shared using email marketing directly to your customers.
One of the good things about email is that it goes nowhere till it is opened. to achieve this, you should have a mailing list that comprises the emails of your customers and leads you to generate from the digital marketing strategies that you have implemented.
To build a mailing list, you can follow the tips listed below.
- Use email as a medium of conversation with your customers. If by the time you are reading this write-up, you don’t have a mailing list, you can start with sending out surveys to your customers, ask for feedback, and the new customers, you will be getting ensure that email becomes your medium of conversation.
- Send emails when there is a need to send them. A need like you have an update on your product or services or there is an offer you don’t want them to miss, other than that, you can send them relevant and engaging messages and watch them become loyal to your brand.
There are several platforms that you can use for your email marketing. They include:
In our 90% practical digital marketing course, we teach you how to use email marketing amidst other strategies in digital marketing to achieve results.
Paid advertising is any kind of advertising for your business that you have to pay for. These come in different categories, namely pay-per-click, pay-per-impression, and display ads.
This digital marketing strategy allows marketers and business owner’s alike to further customize their campaigns and with the growing popularity of social media platforms, they have become effective platforms for paid advertising.
It is also one of the fastest ways through which you can help your potential customers discover your brand and the services you offer. You get to specifically target your audience and not wait for them to find you organically.
There are several social media channels that you can use for your paid advertising strategy.
- Google Ads
- Facebook Ads
- Instagram Ads
- Twitter Ads
- TikTok Ads
Before selecting a channel for your paid advertising, you should have identified your target audience and you can use a platform where you know you can find your target audience.
As you would have noticed, all the strategies in digital marketing depend on each other to survive, they are related to the other. If you want to get a result from any one of them like content marketing, you would need SEO to make your content marketing effective.
In our 90% practical digital marketing course, we teach our students how to use this strategy in digital marketing to achieve their goals.