Mastering online marketing is important for businesses looking to thrive in a competitive digital world which starts from taking the necessary digital marketing courses. As there has been a significant increase in the demand for the professionals in this industry.
According to Wordstream, the global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026.
And we are not bluffing when we say 15 out of every 20 inquiries we get from people via our website are training on digital marketing courses. Sounds incredible? That is just the simple truth.
Although, there are quite a lot of digital marketing courses a digital marketer newbie can start with, but there seem to be some particular set of courses that appear inevitable as far as digital marketing is concerned.
It is therefore worthy of note to say this is a field that is quite fascinating for any Nigerian who is trying to make headway in a digital marketing career.
Especially in countries like Nigeria where digital marketing is thriving.
So, to those who are yet to make a move, now is the right time to take that bold step towards a successful career.
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Whether you are a business owner who wants to improve your online engagement or a complete beginner, attending a digital marketing course would be of immense payback.
And this is where our expertise lays. With over 100, 000 students trained with our globally accredited digital marketing courses who have worked in companies like Facebook, GTBank, Google, etc.
Top 8 Types of Digital Marketing
- Social Media Marketing
- Email Marketing
- Pay-per-click Advertising
- Content Marketing
- Search Engine Optimization
- Affiliate or Influencer Marketing
- Mobile Marketing
- Web Analytics
Top Online Digital Marketing Courses
Here are some online marketing courses you should take if considering a career in digital marketing:
Email Marketing Course
Despite the rise of newer marketing channels, email marketing remains an effective way to engage with your audience directly.
You can learn how to build an email list, create engaging email campaigns, segment your audience, and analyze campaign performance taking some online courses. And we teach our students how to go about this effectively through our 90% practical digital marketing course.
Email marketing training offers you the opportunity to keep pace with all the digital marketing trends regarding email marketing.
There are lots of email marketing software you can use to design newsletters such as Aweber, MailChimp, Birdsend, Affimart, or Getresponse. And an email marketing course like ours can help you leverage these powerful tools for customer retention and lead generation.
Where students or trainees get to learn and understand how to use email marketing to grow opt-in databases. And also learn to craft highly-targeted and optimized direct email marketing campaigns to drive ROI.
Truth is, knowing how to send an effective email marketing campaign can tremendously skyrocket your website conversion rate.
Web Analytics Course
Google Analytics is one of the most used web analytics and not just the most used; it is one of the most powerful and useful digital tools available to industries.
With the proper understanding of Google analytics, you would be able to measure and improve your online marketing efforts.
However, taking the Google Analytics course will help you to better understand the activities of your customers, potential customers and even your competitors.
Search Engine Optimization Course
The joy of every brand is to be seen and remain visible. That’s what Search Engine Optimization is about. Even as a blogger, you want your website to rank on search engine results page.
SEO is that important strategy that gives such successful online marketing. And according to marketers in Databox, content marketing and SEO provides the best ROI.
A specialized SEO course will help you know the nitty-gritty of optimizing websites for search engines, including keyword research, on-page and off-page optimization, technical SEO, and the latest algorithm updates.
This knowledge is invaluable to you if you intend to work for companies or businesses and increase their online visibility and organic traffic.
You can get your site found or make it rank for keywords that are relevant to your industry if you have the search engine optimisation skill.
People come on Google to make enquiries every second using specific keywords, and if you are ranking for those keywords, it’s a big plus to your brand reputation and visibility. Because once they input those keywords on Google Search Engines, your website becomes visible.
But for you to be able to rank for these keywords, you have to insert some SEO tricks in it. So, what are these tricks? A well optimized, up-to-date website and other key features necessary for search engine visibility. To learn more about ranking on Google Search Engines, check out our 90% practical digital marketing course.
Where you will learn from search industry experts that are more than willing to help you understand not just how to optimize your websites but how to measure, analyze, and improve your contents for sustainable SEO results.
Google Adwords (Pay Per Click)
Whether you decide to run a private digital marketing agency, work at a company, or operate as a consultant, the Pay Per Click Course is a non-negotiable part of digital marketing you need to be successful as a digital marketer.
This is what companies are paying hundreds and thousands of dollars for to get results. There is no other way to be a digital marketer without a good knowledge of PPC advertising.
With Google AdWords course, you can drive targeted traffic to your website and get necessary conversions from your target customers.
analyze your results from these advertisements, so you can know which of your marketing initiatives lead to traffic and conversions.
This means you can confidently concentrate your time and resources on what has the best ROI.
This is where you get a clear understanding of the essentials of fundamentals of PPC, targeting Ads, and measuring/analyzing its effectiveness.
Content Marketing Course
No content, no digital marketing. Content is king in the digital world, and widely known as the basic source of every marketing strategy.
And if you are seeking for online courses to learn, a strong content marketing foundation is one. It can help establish any brand as an industry authority.
Our content marketing course can teach you how to develop a content strategy, create compelling and relevant content, and distribute it effectively across various channels. This includes blog posts, videos, infographics, and more.
Preparing our trainees with current information and skills in content marketing remains a core part of our 90% practical digital marketing course.
Social Media Marketing Course
This is another course that is common amongst all the online digital courses.
It gives you an insight on how the social media platforms work; where to find your target market and how to engage your audience effectively.
And with various invented tools to make SMM easier such as Hootsuite, Buffer, Agorapulse, Sprout Social, etc. A digital marketer’s journey has been made pretty easier.
These tools basically allow you to share contents on different social media accounts and support easy management. It could also be used personally or for a company; your choice.
With the rise of social media and its competitive use, earning thousands as a SMM is a no far experience. With SMM, you can also support a strong brand reputation, you sure want to take an online digital marketing course right away.
Registering for top online marketing courses is a great way to start in getting the knowledge and skills necessary to excel in this field.
Whether you’re a business owner or seeking to kickstart a career in digital marketing, these courses are a fit.
Your ability to navigate the dynamic world of online marketing in Nigeria is dependent on those listed courses.
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