18 Free SEO Tools To Grow Traffic On Your Website

Free SEO Tools

Do you know that there are free SEO tools that can help you grow your website traffic sporadically?

No, right!

Search engine optimization is one of the easiest ways to get free and organic traffic without paying a dime to rank for keywords.

And that’s why we have included SEO as part of our digital marketing training course.

(Click here to see our course outline)

This morning on my way to work, I met some horrible traffic, right in the middle of the rain.

All of a sudden:

My car went out, I tried to start it up again and I got no response.

My battery was flat.

Immediately I reached into my toolbox, got my spanner and jump-start cable, thankfully a nearby driver was kind enough to help me out.

Ten minutes later, I was on the road.

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But what would have happened if I didn’t have the right tools?

I would have been stuck, even with the assistance of a kind brother.

Navigating your way online is the same way, you need to have the right tools to make your journey smoother and ensure that you drive the right results for your business.

How do you work smarter and better with SEO tools on your business?

By having the right tools.

Here are the 18 best free SEO tools that make my life easier:

1. Keywordtool.io

The keywordtool.io generates over 700 keyword suggestions for you, it makes a lot of sense, because of flexibility when it comes to long tail keywords.

With keyword tool, you can check the suggestions and results from various countries and understand the search terms of a brand on a global scale.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more >> https://digitalmarketingskill.com/digital-marketing-training-course/

This is the tool for really getting a lot of long tail keywords with search volume, competition data and so much more.

2. Google Webmaster Tools + Bing Webmaster Tools

This tool gives you a very clear picture of what top search engines think about your website.

Google webmaster shows the pages that have been indexed, the links pointing to them, your popular keywords and more.

An active website registered with webmaster tools has a better chance of being indexed and rank well.

[bctt tweet=”An active website registered on webmaster tools has a better chance of being indexed and rank well.” username=”DMSInstitute”]

Key performance metrics is everything google webmaster is all about, posts getting back-links and what pages are getting traffic.

Key performance indicators include; Query, Impressions, Clicks, CTR, Average position.

Seo tools to grow traffic to your website

When structuring posts, we online marketers normally plan around certain keywords that are ranking high and competition is usually low. But Google webmasters allows you to re-engineer this process by getting the keywords your page is ranking for and exploring those keywords and its possibilities.

3. Open site Explorer – Moz.com

The open site explorer free version works for building links ad analysis, which also includes getting links and building your most linked images.

The Link Analysis section of your campaign provides you with data that allows you to get more backlinks, anchor text, top pages and key metrics such as Page and Domain Authority. Now at the top of the page, you’ll be able to choose if you want to check out link metrics for your or your competitor’s domain.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

And also a preview of root domains, inbound links, and authority of your domains for your website

Seo tools to grow traffic to your website

4. Google Keyword Tool Planner

Google Keyword Planner tool is focused primarily on doing one thing only:

To make it easier for advertisers to get through the process of creating new ad groups and ad campaigns, which is the key to getting your PPC accounts off to a good start. (Click the link to learn how to use Google keyword planner)

With the keyword planner you can brainstorm the following sections:

  • By Keyword: Type a word that is relevant to your business
  • By Landing page: When putting a landing page on there, the keyword planner will infer keywords that are relevant to that page.
  • By Product Category: Select from a selection of varied keywords in a category

Seo tools to grow traffic to your website

5. Google.com Incognito window

You can get ideas when you are searching for on an incognito window, your custom searches no longer show up and you are left with strictly Google’s search data.  Incognito may also be helpful to see where you truly rank on a results page for a certain term.

Seo tools to grow traffic to your website

When you’re browsing the internet, the searches you make and the websites you visit are noted in your browser’s history.  The cache stores a copy of the website page so the next time you go to a site, it loads faster.  Cookies are created by a web browser to store user-specific information and authentication data.

Search engines use this data to return searches back to you based on your preference and search history. When you are frequently searching a particular keyword, the search engines take notice of that and keep returning back to you your website.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

The only way to get impartial results is by using an incognito window.


As an exercise, you can search for “Digital Marketing Training in Nigeria“, you will notice that just beneath the yellow paid Ads we appear to be number one. Click through and engage our website.

6. Schema Creator

Schema is a type of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively so they can serve relevant results to users based on search queries.

Apart from schema helping you to categories your content the right way, it also helps to ensure that rich snippets of your page are displayed in a manner that will attract visitors to what they are searching for.

Here’s an example of Schema in action:

Seo tools to grow traffic to your website

Create custom code so that your reviews, events, organizations and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.

7. SimilarWeb

This is an SEO tool that is used to check the analytics and web analysis of a website.

The similar web provides services that revolve around gathering competitive data for market and business intelligence when operating online.

Through its online platform, you can collect, measure and analyze data of your website and those of your competitors, understanding engagement strategies and performance growth.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

Just simply head over to similarweb.com and type in the name of the website you want to promote and search. Similarweb will bring out all the data it has collated on that website.

8. XML Sitemap

A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about how your website is organized. Search engines and their bots read this file to know how to engage your website.

You can use a sitemap to provide Google and other search engines with metadata about specific types of content on your pages, which includes pictures, videos, music content and much more.

We use these tools every day on our SEO activity to ensure that we stay number one for the keywords we are ranking for. Try them out today and you won’t be disappointed with the outcome.

9. Google PageSpeed Insights

Check the speed and usability of your site on multiple devices.

Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

10. Google Analytics

Complete web stats and search insights.

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

11. Google Trends

One of the free SEO tools that helps to discover changes in search volume for key terms.

A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

free seo tools


12. Find Broken Links

Links are vital to webpages, not just for interconnecting to other, relevant pages to assist end users in finding the information they need, but also for SEO optimization

Webmasters and search engine optimizers can use the Find Broken Links, Redirects, and Google Sitemap Generator Free Tool to verify the status of both external and internal links on a website.

To begin, type (or paste) the whole home page URL of the website you want scanned into the free sitemap generator.

Choose how many pages you wish to scan (up to 500, up to 1,000, or up to 10,000).

It’s worth noting that the job starts right away and runs in real time.

Crawling and gathering data on 1,000 pages for larger sites with multiple pages can take up to 30 minutes (and longer still for very large sites).

When the crawl is finished and the data report is ready, you can have the Google sitemap generator tool send you an email.

free seo tools

13. Siteliner

This tools gives you a detailed description of duplicated content on your websites, broken links, a list of all the pages on your website and their page power.

Page Power indicates how prominently a specific page may appear to search engines crawling your site – the more links pointing to a specific page from other pages on your site, the higher the Page Power of that page.

This tool also give you the size and word count of each pages.

Free seo tools

14. Structured Data Testing Tool

Structured data helps to provide context to the information on your page. This tool from Google uses live data to validate the structured data for any web page, or you can copy/paste code to test it.

15. GTMetrix

Just like Google PageSpeed Insights, this helps you to analyze your site’s speed and make it faster. GTmetrix gives you insight on how well your site loads and provides actionable recommendations on how to optimize it.

seo tools

16. Keyword Everywhere Chrome Extension

keyword everywhere

Keywords Everywhere is a free extension for keyword research. It provides Google keyword search volume and cost per click data across multiple websites. This tool eliminates the need to manually collect data from different sites and then use Google Adwords keyword planner to analyze it.

17. Ubersuggest

Are you looking for keyword ideas? With Ubersuggest free keyword tool you can generate unlimited amount of suggestions for free.

With this tool, you can get tons of keywords all for free. If you are looking for an alternative keyword research tool, then Ubersuggest is just a perfect pick.

Free seo tools

18. Answer the public

Answer the Public is a free online tool designed to assist content creators and marketers in generating valuable insights for content creation and SEO. It provides data in an understandable format, allowing users to gather content suggestion ideas and understand the questions people are asking related to a specific topic.

The tool can be used to increase the chances of grabbing a featured snippet on search engines like Google, and it can also help in creating content that is more likely to be featured in answer boxes, which are often used to answer voice search queries.

19. Semrush

Semrush is a popular SaaS platform that specializes in keyword research, competitor analysis, and Google Ad campaign optimization. It is an all-in-one marketing reporting software designed to help digital marketers optimize their SEO efforts.

Semrush offers a wide range of SEO-related tools such as rank tracking, website monetization, content optimization, social media management, local SEO, and more.

seo tools

20. Google Search Console

Google Search Console is a free service offered by Google that helps website owners, developers, and SEO professionals monitor, maintain, and troubleshoot their site’s presence in Google Search results. The platform offers valuable insights into a site’s organic search presence, mobile site performance, rich search results, and high-traffic queries and pages.

This helps you monitor activity that is happening on your website organically and the report is legit.

21. Exploring Topic

Exploding Topics is a tool that scours the internet to find emerging content topics before they become popular. It provides insights into rapidly growing trends, making it a valuable resource for content creators, marketers, and businesses.

Additionally, it offers a free service to help users find upcoming trends and topics. The tool is used to discover the hottest new trends, surfacing rapidly growing topics before they take off.

22. LSIgraph.com


LSI Graph is amongst the latest free SEO tools on the market which allows you to generate Latent Semantic Indexing (LSI) keywords. This is by far the simplest tool anyone can use, even with no SEO skills at all. All you need to do is add your target keyword, and it will generate the associated LSI keywords.

Start generating Latent Semantic Indexing (LSI) Keywords for your SEO needs with our free LSI Keyword Generator tool.

If you are new to LSI keywords, explore this SEO guide on leveraging them in your content.

Numerous SEO tools are available out there for your SEO strategies and a Google search can reveal more.

There you go.

Perhaps, I’ve listed some of the most important ones up there that will help your website grow.

Have you used SEO tools that weren’t listed there?

You can send us an email right away using the Contact Us form in our contact us page.


Which is the best tool for SEO?

The best tool for SEO depends on your specific needs and budget. Some popular options include Moz Pro, Ahrefs, SEMrush, and Google Analytics. These tools offer a range of features, including keyword research, site audits, backlink analysis, and more.

Does Google have a free SEO tool?

Yes, Google offers several free SEO tools, including Google Analytics, Google Search Console, and Google Keyword Planner. These tools can help you track website traffic, monitor search engine performance, and identify relevant keywords for your content.

More reads:

9 Tested and Proven Ways to Make $500/Day with Digital Marketing Skills working from home or anywhere.

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