As a Nigerian graduate, are you looking at starting a career in digital marketing? Or are you interested in switching careers or are you a fresh graduate curious about where to start?
Well, this is one of the very many questions I have been asked by some graduates, but you just need to focus in order to get your foot in the digital marketing door.
However, digital marketing jobs are very dynamic and different, considering the fact that digital marketing is an emerging industry. The industry is changing all the time, meaning you will constantly be learning.
The trick is that if you are committed and passionate about the digital marketing industry, you stand a good chance of getting a long term reward.
This is because most companies in Nigeria are fast migrating towards digital marketing and from traditional marketing, and as the digital economy continues to grow fast, this will lead to a skills gap that you can fill by developing your skills in the right areas.
To simply put, no matter the field or the aspect of digital marketing you choose to dwell on. The fact still remains that your activities in one way or the other will be geared towards connecting with customers and building relationships in the same way as standard marketing, but through the use of the Internet.
Be it as it may, there are a lot of disciplines, or lucrative jobs in digital marketing, and you may find yourself focusing on one of these or building your skills in multiple disciplines.
It is also worth remembering that the industry is changing all the time and new disciplines will continue to emerge. Some of the main disciplines include.
Web design and web development
Social media marketing
SEO (Search Engine Optimization)
PPC (Pay Per Click advertising)
Preparing for a career in digital marketing
Digital marketing job is quite competitive, in the sense that you need to acquire some levels of skills that will keep you afloat and ahead of other job seekers.
But the fact remains that if you decide that you would like to enter the digital marketing sector, you just need to get hands on digital marketing fundamental skills. However, there are some tips that would help you prepare for a career in digital marketing.
As the internet and electronic devices become increasingly important in our lives, the need for digital marketing increases. Businesses are using digital more than ever, and opportunities in the sector are excellent.
It has huge potential for anyone who is considering a career in the industry, and it is never too soon to start preparing for your future career.
First, take an honest look at your current skills and think about the areas where you need to improve in digital marketing before you apply for any job position related to digital marketing.
A good way to compare your skills is to look at advertisements for jobs, which will often list the desired skills of their ideal candidate.
You can enroll for a digital marketing course, for instance “Digital Marketing Graduate Programme”, or Digital Marketing Pick N Mix etc.
The Digital Marketing Graduate Programme is extensively designed for graduates who are passionate about digital marketing, interested applicants would undergo 6 weeks professional training on different courses, after enrollment, but this is solely dependent on the success of admission interview.
The 6 week graduate professional certification course is unique in that active industry experts with both local and international experience produce and teach our syllabus. Which means you learn up-to-date with a certain level of authority from experts that know what they are taking about.
Another step you can take to ensure that you are adequately prepared for a digital marketing job position is to start working on your online presence.
Even something as simple as launching a blog or setting up a website for affiliate marketing can help to demonstrate initiative to future employers at the same time as helping you to develop your skills.
In the digital marketing sector, one of the key things that employers will look for, especially in people new to the industry, is some kind of practical experience.
This could involve launching a blog, an affiliate marketing website, PPC campaign, and other personal projects to show your interest rather than just saying that you enjoy digital marketing.
You could even try your hand at some freelance work to show initiative and build up your skills in areas such as content writing and SEO.
Employers in the digital marketing sector look for many of the same skills in candidates as employers in other sectors, including good people skills, good written and verbal communication skills, and good time management.
Also important is enthusiasm for the role to convince your potential employer that you are planning to stick around and develop your career.
Another thing you could do is experiment with industry tools. These could be free tools like the Google AdWords Keyword Planner or paid-for tools. There are often free trial versions available that you can try out, and this will again look good on your CV.
All the time that you experiment with digital marketing, try to focus on an area that you are particularly interested in. Once you find a course that interests you like Google Analytics; this provides you with the focus and your enthusiasm will come through to potential employers.
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