Do you want to learn how to market yourself and your business on Twitter?
Here is the complete Twitter marketing plan you have been looking for. In this guide, you will learn how to drive more customers and sales directly from Twitter or your website with ease.
Twitter is one social media platform that lets you follow and unfollow people — allowing you to easily clean up your news feed the way you like it.
Why am I saying this?
Twitter is a great place to follow accounts that of interest to you. Enabling users to stay close to brands by filtering irrelevant accounts — these types accounts are of no value to the user, thereby creating space for more relevant Twitter user to be followed.
This allows existing small businesses and new entrants have a shot at reaching maximum business targets when used in the right way.
Twitter marketing should be an integral part of any digital marketing campaign.
But before we delve in-depth…
What is Twitter Marketing?
It’s basically what you want it to be. Want to learn more about your customers? Make your brand a little more human? Build buzz about your new product or service? Provide lightning-fast customer support? Publicly humiliate trolls?
Twitter’s got you covered.
Whatever your marketing aims, there’s no problem Twitter can be an important instrument to help you reach your goals.
But you might not be sure where to start or if you’ve already started, maybe you’re having difficulty tying your Twitter strategy to your larger business objectives.
So whether you’re looking for a few strategic pointers or a start-to-finish guide to Twitter marketing strategy, you’ve come to the right place.
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 280 characters long to people who subscribe to you (followers).
Or perhaps, you could share a photograph or video.
If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 280-character limit for tweets.
People follow (subscribe) to your Twitter account, and you follow other people.
This allows you to read, reply to and easily share their tweets with your followers (retweet).
Quickly, let’s get into the real business of the day!
Twitter is a core social networking website good for research, user engagement, and brand awareness.
Some years back Twitter wasn’t an integral part of our marketing especially here in Nigeria.
Considering the growth and opportunities small and medium businesses stand to attain with Twitter, there is certainly no reason why we shouldn’t include it in our social media marketing strategy.
If you’re not working it into your marketing/content strategy yet, you can be sure your competitors are.
If you aren’t convinced about the great benefits you will get if you make Twitter part of your marketing strategy, here are some reasons we find compelling:
To get started with Twitter, head over to twitter.com/signup. You’ll need to enter your full name, email and password in their sign up form.
This is the name you’ll be known as on Twitter (also know as your @name). I’d recommend using your real name if it’s available. If not, try and include your name or initials.
For example, We chose @DMSInstitute. Not my first choice but everything else was taken.
You’ll want to make the account name your full name as well. Also, ensure to keep your @username short and easy to remember.
It’s really important to add a photo of you so people can connect with you on a personal level. Don’t use your logo or a cartoon picture, and definitely not the default egg image.
Your profile picture is displayed every time you post a tweet so you want to differentiate your tweets from everybody else’s. Your profile picture will help.
Make sure your picture is clearly showing your face.
You’ve got 160 characters to tell everyone what you do, why you do it, and what interests you so use them all – make it interesting and sociable.
People relate more with accounts with a human connection.
So use this so people can make a connection with you.
Many times I’ve read a bio and decided to follow that person on the basis of what they’ve written in their bio. I’ve discovered some amazing people and businesses that way.
If you have a website, blog or a business site, why not add your URL?
There’s a space to add your website in your profile. You can also use this even if you don’t have a website.
Instead, you could link it to your blog, LinkedIn profile, Facebook page, or anywhere online so people can find out more about you or your business.
It makes sense to change the default blue band to a header that gives you a branded social media presence, tells your followers something about you or at least shows that you took some time to move away from the default settings.
Changing your Twitter header can bring you more traffic.
To change your header image, go to your profile page, click on the “edit profile” button.
You have to start following people if you want people to follow your account.
Make sure you carefully select profiles to follow to ensure your news feed is in check.
Though I can’t tell you not to follow whoever you want. But more importantly, you want to follow profiles that can help your business – that’s why you’re there!
Don’t follow too many profiles to start with because you’ll get overwhelmed.A perfect place to start is looking at who is following profiles with the same kind of customers as you. Click To Tweet
An advise that will help you get started with tweeting is to get involved with conversation in your industry. And ask questions.
Learn from professions and expert in your niche, see what and how they tweet before making your move.
Don’t get hung up about saying really profound stuff, just relax with it and have some fun.
It is really very important to keep track and keep up with mentions on Twitter.
You want to keep an eye on who is talking to you and about you or your brand. Many people forget (or don’t know) to do that.
Conversation is key on Twitter – if you’re not talking to people, replying and responding you may as well not use it because you won’t get results.
Before we dive deeper into the Twitter interface, here are some important terms to know as you start to use this popular social media site.
See more important terms in Twitter’s own glossary.
It’s important to decide what you want to achieve before planning your Twitter business strategy.
If you want to get more people to view your content, your objectives should include some of the following:
Startups can use Twitter to position themselves as experts, thought leader or specialist in a particular niche.
All you need to do is to simply engage users and followers in a discussion about different topics relevant to your business and retweets about subjects that are pertinent to your topics.
Here are some tips:
Your startup business should start with an average number of retweets that you generally receive in response to your best-performing tweets.
Then, you can add more Retweets after your offers attract more customer engagement.Start with the average number of Retweets you normally would get from your best-performing Tweets then add a few more since offers will likely attract more engagement. Click To Tweet
Here are some tips:
Did you know that a Tweet without link can get more engagement than ones with links?
Well, if you think that’s questionable, here is a research by Socialfresh that shows tweets without links get more engagement.
Remember that not everything you tweet has to have a link. If you limit the number of links you share on Twitter, you’ll add value to the ones you do.
Twitter is an excellent platform to build your brand and create trust, so spend time developing relationships with your followers rather than just sharing a lot of links.
Plus, when you tweet fewer links, the people who trust you know whatever links you choose to share are likely worth clicking.
If you do not promote your website or blog articles, there is no way anyone would know or learn about your awesome content?
Driving traffic to your blog is about as essential to your blogging success as your writing itself.
Take the opportunity to cross promote your blog on Twitter. Tweeting about your blog can be an incredible way to reach out and connect with your consumer.You need to be pro-active. You need to be creative. You need to use great marketing when you are tweeting about your blog posts. Click To Tweet
With over 330 million monthly active users, you can find lots of new readers through tweeting too.
If you use Twitter well, it can drive tons of traffic back to your blog.
But simply tweeting the title of your blog post with a link back to your site will not work.
You need to be pro-active. You need to be creative. You need to use great marketing when you are tweeting about your blog posts.
Here are some tips:
The popularity—and effectiveness—of multimedia continues its meteoric rise on social media.
A survey of Twitter users found that the majority (82 percent) watch video content on Twitter and that users want to see more videos from celebrities, other users, and brands.GIFs can be a great option for adding some relevant fun to your tweets. If some cheeky animated joy is on-brand for your organization, try out Twitter’s integrated GIF search Click To Tweet
Why not offer your followers more of what they’re asking for?
Here are some tips:
Tweets don’t last.
According to Wiselytics, a tweet has a half-life of just 24 minutes and reaches 75 percent of its potential engagement in less than three hours.
That means you need to tweet at the right time to reach the most potential followers and boost engagement.Use engagement data from Twitter Analytics to adjust your timing once you’ve gathered some data about how followers are engaging with your tweets. Click To Tweet
Here are a few tips:
Twitter is increasingly becoming the platform of choice for marketers, with 83% using Twitter as part of their marketing activity.
How many of that percentage are accurately measuring the success of their campaigns and highlighting areas for improvement?
But how can you make your strategy’s objectives measurable and make sure that your brand is making the most out of Twitter? We’ve put the basics of measuring your Twitter success in a simple guide that will help track if your Twitter efforts are actually paying off.Twitter is increasingly becoming the platform of choice for marketers, with 83% using Twitter as part of their marketing activity. Click To Tweet
Here’s a video that explains how to measure the impact and success of your Twitter Advertising campaigns and get the most out of Twitter marketing:
One final thought:
You can promote your business to Twitter’s interested audience and gain more customers and sales using Twitter Ads.
Here are some results you can achieve with Twitter ads:
Honestly, Twitter is a great tool for any digital marketing, business owner and individuals to grow your social media engagement with your audience.
This guide, however, when implemented accordingly should help achieve success on Twitter.
If you need to understand more about social media marketing, I have previously published a social media marketing guide here or you can register to attend out digital marketing training course today!