15 Ways to Get More Clients as a Freelancer

Freelancing provides the flexibility to work on your own schedule, but sometimes finding clients can be a challenging task.

If you work as a full-time freelance or part-time, you need to find a way to consistently attract a reliable client who can pay you for your skills to achieve financial security and professional satisfaction.

So, how do you get clients as a freelancer?

Whether you are a digital marketer, writer, graphic designer, web developer, or specialize in any other service, your success is heavily dependent on your ability to attract and retain clients.

The question then arises: how can you differentiate yourself in a competitive market and persuade potential clients to choose you over your competitors?

The answer lies in a combination of showcasing your unique skills, building a strong personal brand, and actively engaging with your target audience.

In this article, I will discuss some of the effective strategies that will help you attract clients and thrive in your freelance business.

What is Freelancing?

Freelancing is a flexible way of working in which individuals work as independent contractors, offering their expertise to different clients without being restricted to one employer.

This method enables freelancers to take on projects as needed, providing services like writing, graphic design, digital marketing, and consulting for different clients.

This independence often results in a more balanced work-life integration, as freelancers can customize their work environment and hours to align with their individual preferences.

Furthermore, freelancing provides access to collaborating with various clients in different industries, and this can help to enhance your skills, create a strong portfolio, and potentially earn a higher income compared to traditional employment.

Why is Marketing Important for Freelancers?

Marketing is important for freelancers for various reasons, with a primary focus on attracting and retaining clients in a competitive environment.

Some of the reasons for adopting marketing as a freelancer include:

1. Client Acquisition

Freelancers often work in busy markets where many people offer similar services. Good marketing can help freelancers stand out and attract potential clients. By showcasing their skills and what makes them unique, freelancers can increase their visibility and bring in new clients.

2. Networking Opportunities

Participating in marketing activities, such as social media promotion or attending industry events, provides you access to valuable networking opportunities. These connections can result in referrals and collaborations, which are essential for the growth and longevity of a freelancer’s business.

3. Retaining Clients

Marketing is not just about attracting new clients, it also plays a significant role in retaining existing ones. When you maintain constant communication and showcase ongoing work or new services, freelancers can keep their clients engaged and encourage repeat business.

4.  Developing a Personal Brand

Marketing enables freelancers to build and market their personal brand. A solid brand identity can help boost your credibility and build trust with prospective clients. This is crucial for freelancers who depend on their reputation to attract work.

5. Adaptability to Market Trends

As a freelancer, you need to stay informed about industry changes and client needs to adjust their services accordingly. This flexibility can help them enhance their offerings and also help them attract and retain clients in a competitive landscape. If you are a marketer, you can enrol for our marketing course to improve your skills and knowledge about the industry.

15 Ways to Find Clients as a Freelancer In 2024

Finding clients as a freelancer can be challenging, especially in a competitive market. To stand out, you need to work on your strategies to help you showcase your skills and also connect you with potential clients.

Below, you can find different strategies you need to acquire clients:

1. Find Your Niche

Finding your niche is a big advantage for freelancers trying to stand out in a busy market. When you focus on a specific area, you can target clients who need exactly what you do, making it easier to attract and keep business.

So, how do you figure out your niche?

Start by taking a good look at your skills, interests, and past experiences. Think about what you’re passionate about and where your strengths lie. This reflection will help you identify what sets you apart from others in your field.

Also, don’t be afraid to narrow your focus, In 2024, micro-niches (A lucrative niche market with strong demand and high earning potential.) are taking off and you can position yourself as an expert in a specific area to boost your credibility.

For example, instead of calling yourself a “Full stack digital marketer,” why not specialize as “an e-commerce marketer or Saas Seo Specialist? This kind of specificity helps potential clients find you and understand the unique value you bring to the table.

When you narrow your focus, your marketing efforts become sharper and more effective. A well-defined niche lets you create content that speaks directly to your ideal clients, making your messaging more impactful.

2. Keep Your Portfolio Up to Date

A freelancer’s most powerful marketing tool is a well-maintained portfolio. It demonstrates your skills, experience, and the quality of your work to potential clients.

You need to keep your portfolio up to date for several reasons.

• It shows potential clients your latest work and skills, proving that you’re current and adaptable.
• Highlights your growth and experience, making you more appealing to clients looking for specific expertise.
• Showcase your recent successes, making it easier for clients to see the value you can bring to their projects.

When you update your portfolio, prioritize quality over quantity. Choose your top work that showcases your skills and matches the services you aim to provide, as this will appeal to clients seeking specific expertise.

Examples of platforms you can use to create your portfolio include Canva, Behance and Wix. These platforms offer various features, such as customizable templates, and drag-and-drop interfaces and it is easy to use even as a beginner.

When creating your portfolio, focus on showcasing your best work that highlights your skills and strengths. This will give potential clients a great first impression of you and could be the key to landing your next big opportunity!

3. Use Freelance Marketplaces

Freelance marketplaces are platforms that allow freelancers to connect with clients who need their services.

These platforms, such as Upwork, Fiverr, and Freelancer, play a crucial role in helping freelancers secure work in a highly competitive market. They offer a structured space for freelancers to demonstrate their skills, establish their rates, and submit proposals for projects.

One of the key advantages of using freelance marketplaces is the ability to reach a worldwide audience. Clients from diverse industries post job opportunities, enabling freelancers to discover projects that align with their skills.

These platforms also include features such as reviews and ratings, which enhance credibility and trust. It is crucial to enhance your profile on these platforms to stand out, and clearly detail your skills and services.

Although freelance marketplaces are competitive, they provide a diverse range of projects at various price levels, enabling freelancers to find work that aligns with their skills and financial objectives.

4. Work on Your Professional Pitch

Whether you are seeking a freelance opportunity, networking, or reaching out to new clients, having a carefully crafted pitch is crucial. It should effectively convey your identity, your services, and how you can benefit the client’s business.

Before you pitch to a client, start by establishing your unique selling proposition (USP), What makes you stand out from other freelancers?

This could be your specialized skills, extensive experience, or the distinctive perspective you offer in your work. Once you have identified your USP, integrate it into your pitch to captivate the client’s interest.

You need to organize your pitch in an easy-to-understand manner:

• Start with a compelling introduction that grabs attention
• Give a short summary of your background and experience.
• Showcase particular achievements or projects that showcase your skills.
• Wrap up with a call to action, inviting the client to explore potential opportunities for collaboration or to review your portfolio.

Once you perfect your pitch, you’ll be able to confidently present yourself and your services to potential clients. A strong pitch makes it easier to communicate your value, stand out from the competition, and close deals.

Whether you’re reaching out through emails, networking events, or social media, a well-crafted pitch helps you make a lasting impression and increases your chances of success.

5. Use Social Media to Connect with Clients

Social media has transformed the way freelancers connect with potential clients and market their services.

Platforms like LinkedIn, Twitter, and Instagram offer freelancers the opportunity to showcase their skills, engage with followers, and build professional relationships.

To effectively use social media for client outreach, start by identifying which platforms are most relevant to your industry and target audience.

For professionals in digital marketing, consulting, and tech, LinkedIn is the go-to platform, while Instagram is a perfect platform for designers, photographers, and other creative talents.

After selecting your platforms, it is important to optimize your profiles. This includes using professional photos, writing compelling bios, and including links to your portfolio or website.

You should consistently share valuable content, such as industry insights, tips, or case studies, that can help demonstrate your expertise and credibility.

It is not enough to simply post content. you need to engage and interact with your audience by responding to comments, joining discussions, and reaching out to potential clients via direct messages.

6.  Network with Other Freelancers

Building a network with other freelancers is a valuable tactic for attracting clients and expanding your freelance enterprise.

When you connect with peers in your industry, you can share opportunities, collaborate on projects, and gain valuable insights.

For example, if you’re a graphic designer, joining online forums or local meetups can help you meet writers, digital marketers, and other creatives who might need your services.

If you’re an SEO specialist, you can help you connect with web developers, content writers, and social media managers who might need your expertise in optimizing their websites.

Similarly, if you’re a social media manager, engaging with other freelancers in your field can lead to collaborations where you can offer your services to their clients.

Start by engaging on platforms like LinkedIn or freelance-specific groups on Facebook to connect with individuals who share your interests and goals and engage in discussions, provide assistance, and contribute your perspectives to build connections.

Also, you need to build relationships with these professionals to create a supportive network that can lead to valuable opportunities and referrals. By teaming up with other freelancers, you can get new clients, and strengthen your portfolio.

7.  Use Cold Emails

In 2024, cold emailing continues to be an effective way for freelancers to reach out to prospective clients about their skills and expertise.

To make your cold emails successful, start by researching the companies or individuals you want to contact. You can use tools like Apolio and SalesQl to collect data about the person you want to send the mail.

Before you send out the email, it’s crucial to study the business thoroughly and identify how your skills can be beneficial to them. This research allows you to tailor your message effectively, demonstrating that you genuinely understand their needs and how you can provide value.

For example, if you’re a content marketing specialist, you might point out that their blog lacks regular updates and suggest how your services can help them create a consistent content strategy to drive traffic.

If you’re a social media manager, you could highlight their low engagement rates on platforms like Instagram and propose strategies to boost their online presence.

When sending out the cold email, make sure you keep the email brief, your unique selling point and attach your portfolio or case study that is relevant to their field.

Remember to include a clear call to action, such as scheduling a call or meeting for further discussion. You can also follow up if you don’t get a response; sometimes, a gentle nudge can make all the difference.

With persistence and personalization, cold emailing can open doors to new opportunities and get you clients to work with.

8. Ask for Referrals

Client referrals are still one of the most powerful methods to expand your freelance business. Happy clients can serve as your strongest supporters, introducing you to new prospects with existing trust.

When you finish a project and your client is happy with your work, don’t hesitate to ask them for referrals. A simple request can lead to new opportunities.

For example, when asking for referrals, it is important to be specific in your request. Instead of asking a general question like “Do you know anyone who might need my services?”, try asking something like “Do you know any other marketing managers in the tech industry who might be struggling with their content strategy?” This targeted approach will make it easier for clients to think of potential referrals.

Write a brief description of what you do, how you can help their business and what you can offer the clients. This will make it even easier for your clients to refer you and introduce you to any of their contacts who need your services.

It is important to follow up with your client after they have referred you, even if it does not result in new business. Show your gratitude and keep them updated on the progress. This will strengthen their willingness to refer you again in the future.

9. Use Your Existing Network

“Your network is your net worth” – Porter Gale. is a popular saying that emphasizes the importance of building and maintaining relationships in both personal and professional life.

Networking is not just about collecting contacts, it’s about creating meaningful connections that can lead to new opportunities, collaborations, and growth.

One of the easiest ways to find clients is by tapping into the connections you already have when seeking clients as a freelancer. This network may consist of friends, family, previous coworkers, and acquaintances who can assist in expanding your client base through introductions or referrals.

Begin by contacting your network and informing them about your freelance services. Clearly outline the services you provide and the target clients you are seeking. This will help your contacts understand how they can support you in generating new business opportunities.

You can use social media platforms such as LinkedIn to reestablish connections with former colleagues and professional contacts. Share updates about your freelance work, including completed projects and new skills acquired.

Also, attending local events or online gatherings related to your industry, where you can reconnect with contacts and meet new people can help you stay top of mind and may lead to opportunities being presented to you.

When you tap into your existing connections, you can uncover valuable opportunities and grow your client base.

10. Volunteer Opportunities

As a freelancer, you can use free work to build your portfolio, expand your network and connect with potential clients.

Volunteering involves more than just traditional charity work, it focuses on strategic involvement that highlights your abilities and creates a positive influence.

To begin, identify causes that resonate with your values and expertise and seek out organizations in need of your skills. Another way to get a volunteer position is to join a community where those opportunities are posted regularly.

When you join the community, you can introduce yourself, and the services you render in case there is any organisation or individual that needs your skills on a project.

For example, if you’re a graphic designer, consider offering your services to a local nonprofit for their marketing materials or event promotions. This not only showcases your skills but also introduces you to potential clients who may need your expertise in the future.

With remote work becoming more common, many organizations are seeking digital volunteers or remote internships that can contribute to the project and this gives you the chance to make a global impact and connect with others beyond borders.

You can check out websites such as Idealist, Theforage and Indeed to start applying for opportunities that fit your skills.

When volunteering, be sure to engage with other volunteers and staff members. This can help you to build relationships that can lead to referrals or paid opportunities down the line. Additionally, share your volunteer work on social media to highlight your skills and commitment to helping others.

11. Join Freelance Groups

Participating in freelance groups is a highly effective method for connecting with potential clients, exchanging experiences, and growing your professional connections.

These groups, whether online or local, offer a supportive environment for freelancers from diverse backgrounds and industries.

When starting, look for freelance groups that cater to your specific niche or interests. Popular online platforms like Facebook, LinkedIn, and Reddit feature a wide array of groups tailored to freelancers. These communities frequently exchange job opportunities, helpful resources, and advice.

When you join these groups, participation and contributing to discussion on this platform can help you establish your presence and build relationships.

Also don’t forget to share your expertise by answering questions, providing feedback, or sharing your insights on relevant topics. This can help you increase your visibility among potential clients.

Additionally, many freelance groups host networking events or workshops that provide valuable insights into industry trends. When you connect with fellow freelancers, you can expand your network and increase your chances of finding new clients.

12.  Create Content

Crafting valuable content can help you showcase your skills, draw in potential clients, and establish your personal brand. This can also help you generate leads and connect you with a potential client as a freelancer.

To get started, you need to recognise the types of content that appeal to your desired audience. This might involve blog posts, infographics, videos, or live Q&A sessions.

For example, if you’re a content writer, consider posting tips on effective storytelling or sharing case studies of successful projects you’ve completed and maintain a professional tone.

When creating the content, consider educational posts that can help you showcase what you do, the service you render and how you were able to provide solutions to a client’s needs.

This will help position you as an expert in the field and could lead to more opportunities for potential clients.

13. Be Consistent with Marketing

For freelancers who want to create a strong brand and attract clients regularly, you need to maintain consistency in your marketing efforts.

Consistent marketing helps to establish your presence, reinforce your message, and build credibility over time while staying top-of-mind for potential clients.

You need to develop a clear marketing plan outlining your goals, target audience, and channels you will use to reach your audience.

Some of the channels you can use to attract new clients include social media, email marketing, community and paid Ads.

For example, if you’re a social media manager, create a content calendar to post tips on optimizing social media profiles or strategies for increasing engagement.

You might also share success stories or case studies showcasing how your services helped previous clients grow their online presence.

Additionally, consider running targeted ads or promotions to reach a wider audience. When you maintain a steady marketing presence, you not only attract new clients but also reinforce your expertise in the marketing field.

14. Improve Your Close Rate

Increasing your conversion rate is crucial for freelancers looking to turn leads into paying clients. A higher close rate means you’re converting more leads into paying clients, which can significantly boost your income.

To begin, it is important to first understand your target audience. Conduct research to identify their needs, challenges, and preferences.

Next, customize your proposals to specifically address these concerns and communicate the value of your services and how they can solve the specific problems of potential clients.

For example, if you’re a web developer, instead of just listing your skills, explain how your work can enhance your website’s user experience and increase conversions.

I want you to know that “Countless opportunities slip away because of inadequate follow-up“. So after sending a proposal, you need to do a follow-up to keep the conversation going.

A simple message reiterating your enthusiasm for the project can make a big difference. Your follow-up method may include a combination of emails, phone calls, or personalized video messages depending on your potential clients.

Additionally, when you get positive feedback, you can continue the conversation with the client. Also, if a client says no, you can ask for feedback on why prospects may not have chosen you this insight can help you improve future pitches.

15. Position Yourself as an Expert

If you want to attract more clients as a freelancer, you need to position yourself as an expert in your industry. When clients see you as a knowledgeable and skilled professional, they are more likely to trust you with their projects.

Start by sharing your expertise through blog posts, videos, or social media content that addresses common industry challenges or trends. This helps you to showcase your knowledge and also offers a helpful solution to potential clients’ needs.

For example, if you’re a digital marketer, create informative guides on topics like SEO best practices or effective social media strategies that can help increase traffic and generate more leads for your business.

Also, don’t forget to share testimonials and case studies from happy clients. This serves as evidence of your skills and expertise, helping to establish your credibility in your field.

Additionally, if you want to stay relevant in your field, one of the ways to do that is by attending workshops, and tutorials or enrolling in digital marketing courses to improve your expertise and knowledge about a particular field.

This will help you to showcase your knowledge and value, and you can attract more clients and grow a thriving freelance business.

What Are the Best Freelancing Sites?

Freelancers have a wide array of platforms to choose from when looking for work opportunities. Each platform specializes in different niches and provides distinct features, so freelancers must choose the right platform based on their skills and objectives.

Some of the top freelancing sites include:

Fiverr

A platform that connects freelancers with clients looking for services across various categories, including digital marketing and web development. Freelancers create profiles and list their gigs without needing to bid on projects.

Upwork

A popular freelancing platform that connects freelancers with clients in a variety of industries. It provides a diverse selection of job categories such as writing, design, programming, and marketing. There are over 18 million skilled freelancers and 5 million clients in over 180 nations on Upwork according to Demandsage.  So if you are looking for a side gig, you can check out the platform.

Freelancer

This site offers a diverse range of jobs such as design, writing, marketing, and software development. It is dedicated to freelancers who need opportunities, along with contests that can help build portfolios and reputations. With its user-friendly interface, Freelancer is a reliable option for freelancers.

Flexjobs

Specializing in flexible and remote job opportunities, Flexjobs screens all listings to ensure they are legitimate, making it a reliable choice for freelancers.

Remotive

Remotive specializes in remote job opportunities, connecting top talents with vetted tech companies looking for marketing professionals. It features a variety of roles, from content marketing to social media management, making it easy for job seekers to find positions that fit their skills and preferences

MarketingHire

MarketingHire focuses specifically on marketing roles across various industries. It offers a range of job listings, including positions in digital marketing, SEO, and brand management. The platforms provide valuable resources for freelancers and full-time job seekers alike, allowing users to filter jobs based on their experience level and desired work arrangements.

To Wrap it Up…

Getting clients as a freelancer can be both fulfilling and demanding.

You need to have the right strategies as we discussed in this article to increase your chance of getting new clients, improve your presence, establish valuable relationships, and acquire more clients.

It is important to keep in mind that persistence and adaptability are essential in the constantly changing freelance industry.

If you are a digital marketer and you are looking for a way to further equip yourself with the skills needed to thrive in this competitive market, you can sign up for our digital marketing course to learn about strategies to attract new clients and deliver great results.

So whether you’re looking to completely change your career or enhance your skills to attract new clients, the strategies listed above can help you achieve it.

We’ll equip you with everything you need to know about launching your freelance business and mastering marketing techniques.

FAQ

Who Hires Freelancers the most?

Freelancers are typically engaged by small businesses, startups, and entrepreneurs seeking specialized skills without the long-term commitment of a full-time employee.

Moreover, larger corporations often enlist freelancers for particular projects or to address temporary staffing shortages. Industries like technology, marketing, design, and writing frequently rely on freelancers to gain access to specialized expertise and flexibility.

How do freelancers get clients?

Freelancers attract clients through a variety of methods such as networking, online platforms, and direct outreach. Many utilize freelance marketplaces like Upwork and Fiverr to demonstrate their skills and submit proposals for projects.

In addition, freelancers frequently use social media, keep their portfolios up to date, and request referrals from happy clients. Developing a strong personal brand and participating in content marketing can also draw in potential clients.

Which is better; Fiverr or Upwork?

The decision between Fiverr and Upwork is mainly determined by the freelancer’s requirements and the nature of their work. Fiverr is well-suited for freelancers who provide specific services at fixed prices, making it a good choice for creative professionals.

On the other hand, Upwork is more suitable for freelancers who seek a wider variety of projects and the option to bid on jobs, potentially leading to lasting client partnerships. Ultimately, the optimal platform varies based on individual preferences and the specifics of the freelance work being pursued.

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