In today’s post, we like to share a quick tip on the benefits of Instagram (8 reasons why all brands should use Instagram for marketing).
You can get many of these Instagram tips if you join our digital marketing course but there are social media tips business owners have ignored over the years.
As the saying goes, a picture is worth a thousand words.
What better way to speak to people than a thousand words at a time?
Whether you’ve been on this platform since its inception or you’re new to the “insta-game,” all brands should be utilising Instagram if they want to engage with their targeted audience.
Instagram is the most personal of the mobile platforms. It’s full of potential for connecting with a brand on a more intimate level. And if you’re thinking it’s just for the younger generation, you’re wrong.
All ages and brands can benefit from what this app has to offer in terms of marketing.
Benefits of Instagram for Your Brand
1. Smart Phones Are Growing In Popularity
Get 50% Discount to Master ALL Aspects of Digital Marketing That Can Earn You $2,500 - $5,000 a month (Even if you are a complete beginner!)
Our students that intentionally implement what they learn from our digital marketing course make back the entire course fee within a single month or more after completing our course because our course gives them many income generating options with unlimited earning potential with no age or location barrier. The best part is no technical skills are required.
An opportunity to change your lifestyle and make money working from anywhere in the world. The results our students get from our digital marketing course prove this could be applied to any market or country and that it is designed for any skill level and work background.
*By signing up, you agree to our privacy policy and terms of service.
Since Instagram is a smartphone app, it is crucial that people have a smartphone to access it. Thankfully, smartphones are becoming more common by the day.
While people used to rely only on their computer or tablet to surf the web, now the majority of people use their smartphone to access the internet.
Unlike Facebook and Twitter, Instagram thrives off of their mobile app. And, as more people continue to switch to smartphones, the potential for Instagram will continue to grow.
READ: Lead Generation: Nigerian businesses must focus on Lead Generation
2. Customers Are Guaranteed To See Your Posts
Since Facebook started charging for marketing, it is becoming more difficult for companies to compete with bigger brands.
With Instagram, 100% of the content you post will be seen by your “followers”; there is no way to block content from a newsfeed without completely unfollowing an account.
This means more customers will be able to view all of your photos and content, which in turn will create more recognition for your brand.
READ: 25 Fast Ways To Increase Website Traffic For Free
3. People Engage More with Instagram
A study recently showed that 71% of online adults are plugged into Facebook, whereas only 26% of online adults use Instagram.
However, that smaller group of Instagram followers is far more likely to engage and even share your content than the large percentage of people on Facebook would.
Instagram delivers an engagement rate of 4.21% per follower, a whopping 58 times more engagement per follower than Facebook. (Click link to read Instagram post Ideas to increase engagement)
READ: 8 Actionable Ways To Increase Instagram Followers Fast!
Hashtags are an important feature because they allow you as a brand to target your marketing to individuals who are directly interested in your product or service.
Most companies average about seven hashtags per photo they post.
If you search for hashtag topics that best relate to your company, you can find people who are specifically interested in that product or service and then directly target those people instead of wasting effort by directing attention at people who aren’t at all interested.
READ: 50 killer Facebook post ideas for small business owners
5. Instagram Allows For Creativity
Instagram is essentially a visual storytelling app.
There are so many different colours/filters you can add to your photos to present them in a way that tells a story of your brand.
Not only that, but it allows to you to tell that story over an extended period of time. Users can scroll through your profile and get a feel for what your brand is without even necessarily clicking on a specific picture.
READ: How To Generate Leads On LinkedIn | 5 key Strategies You Should Leverage
6. You Can Brand Yourself through Content
Creating content for your Instagram account can be a bit of a challenge, but it is well worth the effort.
Not only do your pictures showcase your product or service, but captions also aid in branding your platform.
Regardless of the industry, you’re in, creative captions can take your post from simply an alluring image to something that resonates with followers enough for them to turn around and share your image with their own followers. (Click here to read Instagram post Ideas to increase engagement)
READ: How To Market Yourself Online [Infographic]
7. You Can Relate To Your Audience
Many fashion brands love to post “behind the scenes” images of their work.
It gives fans a look at not only the finished product but also the inspirational process that drives the designer to create that certain piece or even an entire collection.
This doesn’t only apply to fashion, either. Followers love to see the daily routines of their favourite brands.
The day-to-day normality of your work gives followers a more personal connection with you or your brand, which will solidify their support of whatever you’re offering them.
READ: Reach your Target Audience: How do you identify your audience?
8. It Makes Your Brand Easier To Search For
Even if not for all the other reasons above, being on another form of social media can optimise your ability to be found by potential customers.
Research shows that, based on the 81% of American adults who use the internet, 52% now use two or more social media sites, which is a significant increase since previous years.
To be easily found on search engines, you need to have content on many different channels.
This means using multiple outlets to build your online reputation. So, while having a Facebook page or even a Twitter account for your company is a good start, adding Instagram can do wonders to help boost your overall online presence.
READ: 4 Basic SEO Tips For Beginners To Rank On Google (Video Tutorial)
9. You Can Create User-Generated Content
Instagram empowers brands to showcase user-generated content (UGC), fostering brand authenticity and trust. UGC, such as customer reviews and spontaneous videos, offers genuine, unpaid endorsements that resonate with audiences.
By featuring UGC on their social accounts, brands demonstrate customer loyalty and relatability, amplifying their content’s reach and attracting more attention.
UGC is a cost-effective, influential marketing tool that builds credibility and engagement, making it a valuable asset for businesses on Instagram.
10. Free Advertising For Brands
Instagram offers a free advertising platform, allowing businesses to showcase their brand and gain exposure at no cost.
By leveraging this feature, businesses can effectively market their products and services without incurring additional expenses.
This cost-effective approach enables brands to reach a wider audience and increase their visibility, making it an invaluable tool for businesses looking to promote their offerings and engage with potential customers.
Read: Make Money From Instagram – 8 Legit Ways To Earn Money From Instagram
Disadvantages of Instagram
Instagram has several disadvantages that users should be aware of, including
Addiction and mental health issues
Instagram can be addictive, leading to excessive screen time that disrupts daily routines. So users may find themselves scrolling endlessly, which can reduce productivity in both personal and professional life. Also, it might affect your mental health if you don’t know how to manage the space.
Cyberbullying
The platform’s public nature makes it a breeding ground for cyberbullying. Users may encounter negative comments, harassment, or hate speech on their posts, which can severely impact their self-image and confidence.
Reliance on images and videos
Instagram is primarily a visual platform, which may not suitable for all businesses. Companies that rely on text-based content or services may struggle to communicate their message effectively, limiting their ability to engage with their audience and showcase their offerings.
Privacy concerns
Privacy is a significant issue on Instagram, as posts are public by default. This means that anyone can only view your content if you take steps to make your account private. This lack of privacy can lead to unwanted attention and concerns about personal safety.
Unpredictable algorithm
Instagram’s algorithm is constantly changing, making it challenging for businesses to reach their target audience. Posts may not appear in followers’ feeds as expected, leading to decreased visibility and engagement. This unpredictability can complicate marketing strategies and hinder growth.
Despite these drawbacks, Instagram remains a popular platform for personal and business use, and its benefits often outweigh its disadvantages.
Conclusion
Now, you know all the benefits of Instagram and why your business or company should be on it.
But do you know building an effective Instagram strategy can’t be read in theory?
Do you know doing effective hashtag research for your business niche will determine your overall Instagram strategy success?
Do you know you can easily grow your Instagram followers by the hundreds daily with people with an intent to buy your products and services?
Much of our course queries come from Instagram. Want to find out how?
Click here to learn more about our Digital marketing training course. Hurry now as our last class got filled a week before it began and we won’t be admitting more than 10 persons for this class.
What other questions do you have? Send us a reply to course@digitalmarketingskill.
FAQs
What are the advantages of Instagram?
Instagram offers several advantages, including the ability to boost personal and business brands, promote products and services, reflect values and culture, and attract talent. It serves as a perfect showcase for businesses to gain followers, attract customers, and even talent. Additionally, it allows for interaction with followers through comments, likes, and private or group chats.
What is Instagram really good for?
Instagram is particularly good for businesses as it provides a platform to boost brand recognition, engage with followers, and promote products and services. It also offers a visual-centric approach, making it easier for followers to remember a brand and engage with its content, ultimately bringing them closer to making a purchase.
Furthermore, some of the benefits of Instagram is that it allows for easy coordination with other marketing efforts and provides free advertising, making it a valuable tool for businesses.
How does Instagram benefit society?
Instagram benefits society by providing a platform for businesses to engage with their target audience and connect through visual content. It also serves as a way for consumers to make buying decisions, as they can access visual content from people similar to them.
More resources
15 Actionable Ways To Increase Instagram Followers Fast!
Instagram for Nigerian Businesses: Gain brand recognition in Nigeria
Instagram Marketing Guidelines for Nigerian Brands and Businesses