Personally, I see digital marketing as the only tool that could be used to skyrocket your revenue and sales for brands in Nigeria. The issue with here is just that some firms are not leveraging the huge opportunity.
For bigger firms and multinationals that need to leverage this huge opportunity, the creation of a digital marketing game plan becomes a necessity. This is just the formula for online success. No firm that really needs to double its revenue through digital channels should ignore digital marketing game plan.
This kind of situation is just similar to a scenario whereby you want to erect a duplex without having a clear-cut architectural design. There will always be a plan, goals, and actions for this to come to reality. However, digital marketing game plan is the aggregate of all the essential aspects of digital marketing to achieve the desired marketing results.Digital marketing game plan is the aggregate of all the essential aspects of digital marketing to achieve the desired marketing results. Click To Tweet
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Before developing a digital marketing game plan, let’s look at some critical questions you need to answer:
Step towards developing a digital marketing game plan
Let’s assume that you are have decided to develop a digital marketing game plan for your company. The first step is to review your business, sales process and goals before a strategy tailored to your business can be developed. This would also allow you to define your Key Performance Indicators (KPIs).
Why do I need to develop a digital marketing game plan?
Beyond Return on Investment, the digital marketing game plan also ensures your organization tests and understands how digital media and technologies can transform your business. It’s never mattered more. The web, search, email and social media have become the critical tools every firm has to get right. Yet most digital marketing campaigns deliver less than half their potential.
If you are new to digital marketing or want better results, we strongly recommend that you start by developing a Digital Marketing Game Plan. The Digital Marketing Game Plan ensures that your digital marketing activities have the biggest possible impact generating a positive return on investment (ROI) for your brand or company.
However, creating a digital marketing game plan helps solve the following problems:
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