Are you wondering why you should start blogging?
Do you think blogging is a waste of time for businesses that have a website here in Nigeria? Then think again!
Most businesses now understand the major impact of Search Engine Optimization for their brand or website, but when it comes to blogging, a lot of business owners or entrepreneurs are still not aware as to how blogging here in Nigeria can boost their ranking on Google and drive traffic to their website.
In this article, I will explore the reasons why you should incorporate a blog on your website.
A website with a blog is likely to get a very decent amount of traffic than a website without a blog.
For instance website A (with a blog ) receive on average 1500 visitors daily while website B (without a blog) might have 100 visitors or less. This tells you that every business website needs a blog to leverage on.
We will outline important reasons as to why you should blog.
So get underway!
6 Reasons You Need To Start Blogging
1. Fresh Content Boosts Relevance on Search Engine
Search Engine such as Google, Bing, ask and yahoo use complex algorithms to access what they consider the most useful and relevant content to their users.
If done well, your fresh blog content will be displayed at the top of the page of many search engines.
For example, most of our article rank on Google. And that is because the articles are search engine optimized.
Most of our clients and sales can be directly related to the authority we have created via our blog articles and search rankings.
Blogging is one of the most cost effective ways to deliver fresh content which can invariably increase your search engine ranking based on keywords related to your niche.
Keywords are the search term browsers use. By coming up with various keywords related to various stages of the buying cycle of your niche, you proving yourself as a thought leader.
That way, people can see as credible and be more willing to do business with you.
READ: I have previously written an article on how to choose effective keywords, I think you should see it!
[bctt tweet=”Keywords are the search term browsers use. By coming up with various keywords related to various stages of the buying cycle of your niche, you proving yourself as a thought leader.” username=”DMSInstitute”]
This principle works for all industries; whether you own a boutique, veterinary store or auto-repair office, a very active blog will do wonders on your website ranking and it will ultimately bring more traffic(exposure) and sales to your business.
If you are looking to get hands-on with SEO but don’t know exactly where to start from, why don’t you consider attending our digital marketing course today? You will learn actionable SEO tips to skyrocket your business blog or website traffic and directly influence sales!
Before you move to the next reason, why not watch the video below talking about 4 important SEO tips for beginners.
2. Blogging gives more room for more traffic to your website
Do you want to increase the number of quality visitors to your website?
If yes, then blogging might be just what you need.
[bctt tweet=”Do you want to increase the number of quality visitors to your website? If yes, then blogging might be just what you need.” username=”DMSInstitute”]
Your blog would be on search listing on search engine and could drive you qualified traffic only if you choose your blog title and content with proper SEO and keyword research.
However, if you have written a content on how to guides, tips as well as important content relevant to your brand or business, you could also share those blog post on social media for your audience to also have a feel on your content.
Don’t forget that Social media also can be used to drive meaningful traffic to your blog post as well.
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”- Brian Clark
Want to learn keyword research? Click here to read my article on how to do keyword research properly or perhaps, register to attend our digital marketing course.
One of the benefits of having a blog is to produce backlinks and internal links to pages within your websites.
Blog also functions as a reference to your product or service which helps to create an internal link structure on your website.
External links are also important; as they prove to search engine that your site is trustworthy and which also provides helpful information. They are an essential source for keeping your website optimized which is why blogs are excellent link baits.
When your blog provides fresh, relevant content, encourage people to share it through social media platforms and websites. This has important external links on your website will link back to your website.
A well-planned blog is written to answer common questions your potential customers might have. If you consistently create content that is insightful and valuable to your target audience, it will establish you as an expert in your industry.
If you are offering a service, then this is very important for your business.
5. Blogs help you build your email list
If you are not building an email list via your blog, you are making a HUGE mistake, as a business owner or entrepreneur; your job is to make sure you are adding qualified leads to your email marketing campaigns on your blog.
For you to get more subscribers, it is essential to publish fresh content regularly to your blog.
Of course, you have to implement list building tactics on the blog section of your website. The Blog helps you build a list or interested and returning customers on your email list.
6. Make money online
To those looking to earn income passively or full time, blogging is a good way to make huge money online.
So, what does it take to start a successful blog and actually make money online?
I suppose that depends on what you consider successful and what you consider making money. If like millions of other potential bloggers out there, you’re looking to rake it in, you’ll have a long road ahead.
[bctt tweet=”Your blog is quite possibly one of the best hubs of passive income generation, and if done the right way, it can attract the right clients and customers no matter what industry or niche you might be in.” username=”DMSInstitute”]
But if you’re willing to put in the time and the effort, and you can stay persistent over the years (and yes, I said years), then you can most certainly generate a substantial income online.
In fact, your blog is quite possibly one of the best hubs of passive income generation, and if done the right way, it can attract the right clients and customers no matter what industry or niche you might be in.
Want to get started with making money blogging, click the link to learn more about that.
Hope you find this post on why you need to start blogging helpful?
So tell me… are you going to be starting your blog? Or perhaps, will you integrate a blog into your existing website to drive more traffic and sales?
If yes to any of the above, then you might check out my free guide on how to start a blog or integrate a blog for your business.
However, if you are interested in being a professional SEO expert, then you should attend our digital marketing course to learn how we ranked number 1 for major keywords!
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