Reasons why you should start blogging
How to turn website traffic into sales lead
May 31, 2016
Digital marketing strategy for small scale and medium businesses
July 1, 2016

Reasons why you should start blogging

Are you wondering why you should start blogging?

Do you think blogging is a waste of time  for businesses that have a website here in Nigeria? Then Think again!

Most businesses now understand the major impact of Search Engine Optimisation for their brand or website, but when it comes to blogging, a lot of business owners or entrepreneurs  are still not aware as to how blogging here in Nigeria can boost their ranking on google and drive traffic to their website.

In this article, I will explore the reasons why you should incorporate a blog on your website.


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A website with a blog is likely to get a very decent amount of traffic than a website without a blog. For instance website A (with a blog ) receive on average 1500 visitors daily while website B (without a blog) might have 100 visitors or less. This tells you that every business website needs a blog to leverage on.

We will outline important reasons as to why you should blog.



Fresh Content Boosts Relevance on Search Engine

Search Engine such as Google, Bing, ask and yahoo use complex algorithms to access what they consider the most useful and relevant content to their users.


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If done well, your fresh blog content will be displayed at the top of the page of many search engines. For example, most of our article ranks on google.

That is because, the articles are search engine optimized. Here is how you can learn how to do it.

Most of the our clients and sales can be directly related to the authority we have created via our blog articles and search rankings.

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Blogging is one of the most cost effective ways to deliver fresh content which can invariably increase your search engine ranking based on keywords related to your niche.

Keywords are the search term browsers use. By coming up with various keywords related to various stages of the buying cycle of your niche, you proving yourself  as a thought leader.

That way, people can see as credible and be more willing to do business with you.

Keywords are the search term browsers use. By coming up with various keywords related to… Click To Tweet

This principle works for all industries; whether you own a boutique, veterinary store or auto-repair office, a very active blog will do wonders on your website ranking and it will ultimately bring more traffic(exposure) and sales to your business.

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Blogging gives more room for more traffic to your website

Do you want to increase the number of quality visitors to your website? If yes, then blogging might be just what you need.

Do you want to increase the number of quality visitors to your website? If yes, then blogging… Click To Tweet

Your blog would be on search listing on search engine and could drive you qualified traffic only if you choose your blog title and content with proper SEO and keyword research.

However, if you have written a content on how to guides, tips as well as important content relevant to your brand or  business, you could also share those blog post on social media for your audience to also have a feel on your content. Don’t forget that Social media also can be used to drive meaningful traffic to your blog post as well.

 “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”- Brian Clark

Blogs Build External and Internal links

One of the benefits of having a blog is to produces back links and internal links to pages within your websites. Blog also functions as a reference to your product or service which helps to create an internal link structure on your website.

External links are also important; as they prove to search engine that your site is trustworthy and which also provides helpful information. They are an essential source for keeping your website optimized which is why blogs are excellent link baits.

When your blog provides fresh, relevant content, encourage people to share it through social media platforms and websites. This has an important external links on your website will link back to your website.

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Blogs establish your brand as an authority in your Industry

A well planned blogs are written to answer common questions your potential customers might have. If you consistently create content that are insightful and valuable to your target audience, it will establish you as an expert in your industry.

If you are offering a service, then this is very important for your business.

Blogs help you build your email list

If you are not building an email list via your blog, you are making a HUGE mistake, as a business owner or entrepreneur; your job is to make sure you are adding qualified leads to your email marketing campaigns on your blog.

For you to get more subscribers, it is essential to publish fresh content regularly to your blog.

Of course, you have to implement list building tactics on your blog section of your website.  The Blog helps you build a list or interested and returning customers on your email list.

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