In my recent articles, I have buttressed some of the actionable ways of driving online traffic. But in this article, I will focus on the metrics that you could adopt in driving online traffic via Facebook. Driving online traffic has become one of the most discussed topic ever in the digital space.
Facebook is one of the greatest tools, if not the greatest digital marketing tool used in driving traffic. I am sure that you wouldn’t be astonished if I told you that Facebook is one of the references to my website. Driving online traffic is very essential to your business.
But regardless of the quality of the articles you write, without readers, all your efforts wouldn’t make any sense. Don’t get me wrong, because am not trying to down play the role of good writing (Content development).
In this article, I’m going to show you how to use Facebook to drive more traffic for your business which will lead to more sales.
How to Write Good Content That Drive Traffic
Enriching your content
Get 50% Discount to Master ALL Aspects of Digital Marketing That Can Earn You $2,500 - $5,000 a month (Even if you are a complete beginner!)
Our students that intentionally implement what they learn from our digital marketing course make back the entire course fee within a single month or more after completing our course because our course gives them many income generating options with unlimited earning potential with no age or location barrier. The best part is no technical skills are required.
An opportunity to change your lifestyle and make money working from anywhere in the world. The results our students get from our digital marketing course prove this could be applied to any market or country and that it is designed for any skill level and work background.
*By signing up, you agree to our privacy policy and terms of service.
If you want to use Facebook to drive online traffic to your website, it’s important to focus on creating high-quality, engaging content. Here are some tips to help enrich your content:
Start by identifying topics that your target audience cares about. What questions do they have that you can answer? What problems can you help them solve? Addressing their needs and interests will make your content more valuable and shareable.
Next, put extra effort into the writing and visuals. Use a clear, conversational tone, break up text with headings and bullet points, and incorporate eye-catching images or videos. Well-crafted content is more likely to grab people’s attention on Facebook.
Quality articles will get ranked better in search results
Make sure that your articles address the needs of your readers, and that they can find all of the information they need in one spot. This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it.
Focus on Long-tail keyword
This is one of the Search Engine Optimization (SEO) skills that will help you develop and enrich your content. These days of focusing on a single keyword for each page are long gone. All phrases and text must be in line with the topic. So you just have to make sure your posts include all the relevant terms and phrases related to your topic
Develop good content
The truth is that nobody will be interested in stuff content that doesn’t worth it. Creating content that is helpful and useful is very important for your business while cobbling together information from another website will not generate traffic.
You need to offer visitors the information they need to achieve a goal, solve a problem, be entertained, find quality news, or just have a good laugh. Avoid content generators. While these were once the delight of a fledgling web industry, they are no longer useful. Putting your own team’s creativity online is what is useful.
Avoid copy and paste content
Search engines are getting more sophisticated each day. Search engines such as Google, Yahoo, MSN, and other search engines will be able to dictate anybody’s copy and pasting work on the website.
In order not to be at the bottom of the pile, you have to ensure that the content is not just copied from other websites. When you develop your own real and original content, the search engine will dictate and identify your website and it gets ranked. So try to be sincere with that in order not to get stuck with search engine quagmires.
Develop good headlines
The headline should be very constructive in such a way that it appeals and attracts to the readers. The headline is the first thing readers see, and that is typically the only thing a reader sees if an article is shared. Your headline should be an attention grabber.
The headlines should jump out at the reader and quickly draw their attention. A good headline can dramatically increase your views when shared on Facebook.
How to Use Facebook to Drive Traffic to Your Website
Optimize Your Facebook Page
To get the most out of Facebook for driving traffic to your business website, make sure your Facebook Page is set up properly.
First, create a Facebook Page for your business that looks professional and matches your brand. Add eye-catching images that show off your products or services.
Next, fill out all the important details about your business, like your description, contact info, and website address. This helps people find and learn more about you.
Finally, use Facebook’s special features to encourage visitors to take the actions you want. For example, add a “Call-to-Action” button that links to your website. Or create custom tabs that highlight special offers or promotions.
When you optimize your Facebook Page, you’ll create a strong online presence that drives more people to visit your business website. It’s a simple way to boost your online traffic and sales.
Related
Publish your content on Facebook
Now that you’ve created great content for your business, it’s time to start sharing it on your Facebook Page. Remember, the key is to always include links back to your website in your Facebook posts. This makes it easy for people to click through and visit your site.
When you share content, be sure to include clear calls to action that encourage people to take the next step, whether that’s reading a blog post, watching a video, or making a purchase. The more you can guide people from Facebook to your website, the more traffic you’ll drive.
Consistently posting valuable, link-worthy content on your Facebook Page is an essential part of using the platform to boost your website traffic.
Post frequently on Facebook
To drive more traffic to your website using Facebook, you’ll want to post on your business page regularly. Aim to share new content a few times a week.
What kind of content should you post? Things like:
- Helpful tips and advice related to your products or services
- News and updates about your business
- Interesting photos or videos showcasing your offerings
The key is to provide value to your followers. When you share content that engages and informs them, they’ll be more likely to click through to your website to learn more.
Always link photos and your post
Another way to post a link is to post a photo and then add the link to the status update with a little blurb about the link. The blurb shouldn’t be long enough. It should be catchy and attractive. The nice thing about this is that the description travels with the photo when it’s shared so you’re then controlling the message a bit more.
This helps entice people to click through and visit your website. The great thing about linking photos is that the description travels with the image when it’s shared, so you can control the messaging.
Create Facebook Ads
Facebook Ads help to increase website traffic and appear as large, clickable images in people’s News Feeds on users’ smartphones. These Ads are optimized to get more customers directly to your site with special offers, product sales, or exclusive content.
Facebook has many targeting tools to help you reach specific groups of people. For instance, ensure that you use Facebook to show your ads to the right people considering information such as location, age, gender and interests etc.
Understand Facebook’s Algorithms
When you use Facebook for your business, it’s important to understand how the platform’s algorithms work. Facebook’s algorithms decide which content gets shown the most in people’s News Feeds.
To make sure your content gets seen, you should create posts that follow Facebook’s ranking factors. This means making content that gets a lot of engagement, is relevant to your audience, and is recent. The more your content matches what Facebook’s algorithms are looking for, the more likely it will be shown to your target customers.
It’s also important to stay up-to-date on any changes Facebook makes to its algorithms. By keeping an eye on the latest best practices, you can adjust your content strategy to ensure your posts continue to reach the maximum number of people and drive traffic to your business.
Drive up Engagement with Contests
People love the chance to win prizes, so creating contests that ask them to like, comment, or share your posts can boost your engagement.
When people engage with your content, it tells Facebook’s algorithms that your content is valuable. This can lead to your posts being shown to more people in their News Feeds.
To make the most of your contest, be sure to promote it across all your marketing channels. This will attract new visitors to your Facebook Page and website.
Running these types of interactive campaigns regularly can be a powerful way to drive traffic and grow your online presence.
Start Boosting Your Posts
To get more people to visit your business website, you can start boosting your Facebook posts. Boosting means paying to increase the reach of your posts beyond your existing audience. This can help you reach more people who might be interested in your products or services.
To boost a post, go to your Facebook Page, find the post you want to boost, and click the “Boost Post” button. Then, set your budget and target audience. You can choose to reach people based on their interests, behaviors, or demographics.
It’s a simple and effective way to promote your business on Facebook and increase your online visibility.
Use Social Proof
Social proof refers to the influence that others’ actions and opinions have on our own behavior. On Facebook, you can leverage social proof by showcasing positive reviews, testimonials, and user-generated content from your satisfied customers. This helps build trust and credibility with your target audience, making them more likely to visit your website and convert.
Encourage your customers to leave reviews on your Facebook Page, and then feature these reviews in your posts and ads. You can also share photos and videos of customers using your products or services. This social proof can be a highly effective way to attract new visitors to your online business.
To Drive Traffic from Facebook?
You can leverage Facebook to drive traffic to your online business, this is a powerful strategy that can significantly boost your visibility and sales.
At Digital Marketing Skills Institute, we offer a comprehensive digital marketing course to learn how you can acquire the right marketing strategies to grow your customer base.
So let’s recap some of the key points that were discussed in this article:
- Optimize your Facebook Business Page for maximum engagement and discoverability.
- Create and share valuable, relevant content consistently.
- Utilize Facebook’s targeting tools to reach your ideal audience.
- Engage with your followers regularly to build a strong community.
- Use Facebook Ads strategically to amplify your reach and drive targeted traffic.
- Analyze your performance using Facebook Insights and adjust your strategy accordingly.
Remember, success on Facebook doesn’t happen overnight. It requires patience, consistency, and a willingness to adapt based on what works for your unique audience. So you have to keep experimenting with different content types, posting times, and ad strategies to find what resonates best with your target market.
More Resources
10 Ways to Generate Qualified Leads Using Facebook
How to Use Facebook to Get More Customers in Nigeria
5 Facebook Engagement Strategies for Nigerian Businesses
Facebook Ads for Nigerian Businesses: How to set up your Facebook Ads