In my recent articles, I have buttressed some of the actionable ways of driving online traffic. But this article will focus on the metrics through which you could adopt in driving online traffic via Facebook. Driving online traffic is has become one of the most discussed topic ever in the digital space.
Facebook is one of the greatest tools, if not the greatest digital marketing tool used in driving traffic. I am sure that you wouldn’t be astonished if I tell you that Facebook is one of the referrers to my website. Driving online traffic is very essential to your business.
But regardless of the quality of articles you write, without readers, all your effort wouldn’t make any sense. Don’t get me wrong, because am not trying to down play the role of good writing (Content development).
Enriching your content
For you to drive online traffic using Facebook as a medium, then your content must be properly developed and enriched. Now let’s start with tips to enrich your content.
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Quality articles will get ranked better in search results
Make sure that your articles address the needs of your readers, and that they can find all of the information they need in one spot. This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it.
Focus on Long-tail keyword
This is actually one of the Search Engine Optimization (SEO) skills that will help you develop and enrich your content. These days of focusing on a single keyword for each page are long gone. All phrases and text must be in line with the topic. So you just have to make sure your posts include all the relevant terms and phrases related to your topic
Develop good content
The truth is that nobody will be interested in stuffs content that doesn’t worth it. Creating a content that is helpful and useful is very important for your business, while cobbling together information from another website will not generate traffic.
You need to offer visitors the information they need to achieve a goal, solve a problem, be entertained, find out quality news, or just have a good laugh.Avoid content generators. While these were once the delight of a fledgling web industry, they are no longer useful. Putting your own team’s creativity online is what is useful.
Avoid copy and paste content
Obviously search engines are getting more sophisticated each day. Search engines such as Google, Yahoo, MSN and other search engines will be able to dictate anybody of copy and pasting work on the website.
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In order not to be at the bottom of the pile, you really have to ensure that the content is not just copied from other website. When you develop your own real and original content, the search engine will dictate and identify your website and it gets ranked. So try to be sincere with that in order not to get stuck with search engine quagmires.
Develop good headlines
The headline should very constructive in such a way that it gets appealed and attracted to the readers. The headline is the first thing readers see, and that is typically the only thing a reader sees if an article is shared. Your headline should be a attention grabber.
The headlines should jump out at the reader and quickly draw their attention. A good headline can dramatically increase your views when shared on a Facebook.
Using Facebook to drive traffic to your website
Create Facebook Ads
If you haven’t been adding Facebook Ads start now. Facebook Ads to increase website traffic appear as large, clickable images in people’s News Feeds on users’ smartphones. These Ads are optimised to get more customers directly to your site with special offers, product sales or exclusive content.
The Facebook has many targeting tools to help you reach specific groups of people. For instance, ensure that you use Facebook show your ads to the right people considering information such as location, age, gender and interests etc.
Publish your content on Facebook
I have giving tips already on how to develop and enrich your content. Now, it’s now time to start sharing them on the Facebook page. . Always ensure that you include the links to your website on your page posts. This is absolutely aimed at clear calls to action, so that people can easily click through to your website.
Post frequently on Facebook
Posting on the Facebook should be done frequently. One of the simple ways to way to drive traffic by engaging customers on Facebook is by sharing interesting tips, news and pictures of your products and services on your page several times a week.
Always link photos and your post
Linkages to your website encourage driving online traffic. Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link. The blurb shouldn’t be long enough. It should be catchy and attractive. The nice thing about this is that the description travels with the photo when it’s shared so you’re then controlling the message a bit more.
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