Digital marketing tools are instruments that can be used to achieve digital marketing goals.
Imagine creating a fantastic meal with the skills but not knowing the names of the tools you use—simply using them because someone instructed you to.
In the wisdom of Myles Munroe, the esteemed leadership consultant, “when the purpose of a thing is not known, the abuse is inevitable.” Thus, this article aims to spotlight the tools available to you as a digital marketer, ensuring a profound comprehension of their purposes for effective utilization.
Whether you’ve encountered some tools or are oblivious to the array that exists, this exploration will enlighten you.
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If you have ever thought of how to replicate the success you’ve seen digital marketing experts replicate but somehow you’ve not been able to because of the insufficient knowledge about the tools, you don’t have to worry because, in this article, I will be sharing with you:
- The tools you can use to achieve your digital marketing goals
- The features of the tools
- And how to use these digital marketing tools
Why Digital Marketing Tools are Important
Digital marketing itself is a tool that you can use to grow your business, it has to do with marketing and promoting the products you sell or the services you offer across the internet through gadgets like mobile phones, laptops, and any other gadget that gives you access to the internet.
To achieve this, you need to have tools in place. As much as these digital marketing tools will not do the work for you on their own, they can actually help you to ease the process and achieve quality results in a shorter time as opposed to doing it without the tools. And also to be a step ahead of your competitors.
I also want you to know that these tools are not physical or traditional, the goal is digital and so these tools help to achieve that goal are digital tools.
Digital tools, whether accessed through a web browser or downloaded onto your gadgets, streamline tasks for enhanced efficiency. These programs, websites, or online resources are meticulously designed and programmed to simplify your work.
While some can be conveniently accessed via the web browser without the need for software downloads, others require installation on your gadgets. In the subsequent paragraphs of this article, we will delve into the details of these tools, outlining their functionalities and benefits.
Digital Marketing Tools
Like I explained earlier in this article, tools are very important parts of your strategy and it is vital for you to know them, their features, and their functionality. These tools include:
1. Canva
This is a graphic design platform that you can use to create social media graphics, presentations, posters, and several other visual contents that you want to share with your target audience and also to represent your brand identity.
This tool works in two ways, you can either choose to access it through the web page or download and install it on your gadget. It has a drag and drops interface that makes having to customize thousands of templates simple and easy.
It also has a wide array of features that allows you to walk your way around especially with editing pictures without having extensive photo editing knowledge or experience.
Canva has different segments depending on the goal you want to achieve. It has a free plan, a pro plan, a plan for enterprise, education, and non-profit organization.
2. Google Analytics
This tool is a free web analytics tool offered by Google to help you track and analyze your website traffic. The way it works is that when you create a website for your business, google analytics adds several lines of code into the code of your website.
This helps to record all the activities of every user that interacts/ engages with your website. It also identifies the attributes and characters of the users.
The codes are programmed to send the gathered information to Google Analytics the moment a user exits your website, allowing access to the collected data.
To have access to Google Analytics, you need to have a Gmail account, this is how you can access google analytics and use it for your digital marketing goals.
3. Sendpulse
This is a tool for email marketing. It can be used to connect with your audience on their preferred channel. It offers marketing tools that you can use to grow your business.
If you are wondering what is email marketing and how you can use that strategy to grow your business, register for our 90% practical digital marketing course where you will learn everything you need to know about email marketing and the impact it will have on your business.
SendPulse has different plans that can accommodate your goals and fit into your budget.
4. Google Keyword Planner
This is used to identify and recognize keywords that internet users within a niche are searching for. When you can identify the keywords they are searching for, you can optimize your content and your website for search engine optimization.
A well-optimized website or brand on the internet has the possibility of not only getting more visibility but also more engagements as well.
With Google keyword planner, you can recognize what your target audience is searching for, how many searches are coming from that keyword, and other important features that you should take not if you want to grow your business with digital marketing.
This is how the first page of the google planner looks like and the next image you will see is the way it looks like when you have a particular keyword you want to use for your content or to represent your brand online.
Use Google Keyword Planner to discover suggested keywords, allowing you to seamlessly integrate them into your content and earn favor with SEO algorithms. And also, you would be able to know how competitive that keyword is.
5. Skitch
This is a free app that allows you to transmit visual messages with friends, the world, and in this case, your target audience. You can use this tool to capture screens or sketch out something new.
It helps you to show other people what you want them to see and they also get to understand what you want them to see. You can also be able to share the images, zoom and crop, highlights, and draw their attention to what you want them to see.
You can draw shapes, include text and drawings.
Unlike other web-accessible tools, you must download and install Skitch on any device you want to use.
6. Hootsuite
This is a tool for your social media management. It makes your duty as a social media manager easier and well organized. It helps you to save time by scheduling posts across all your social media accounts.
You can schedule your content and also get to review the posts.
Hootsuite keeps you in the loop with the latest social conversations, trends, and alerts you whenever your brand gets a mention.
This way you can quickly respond to comments from one inbox that combines your conversations from supported social networks.
You will also have access to an analytical dashboard that allows you to see your top-performing content and give you personalized insights on the reason for its performance.
Basically, it connects you with all your social networks with one app, so you never miss a beat and also work smart while you are at it. Just like one of our values at Digital Marketing Skill Institute, which is “Work Smart”.
Conclusion
In this article, I have explained the different tools that exist which will be useful for you to implement digital marketing strategies. If you want to learn how to use this tool and other digital marketing strategies to grow your business, register for our 90% practical digital marketing course.
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