Imagine having your business seen by more than 12 million online visitors within a space of a month? Now that is what viral visibility is, and that is exactly what this article on how to promote a business on Nairaland Forum is all about.
Take a look at the monthly search of the keywords “Nairaland Forum” and “Nairaland”
Nairaland Forum monthly statistics on google keyword planner
Introduction
In this article, I want to show you how most businesses leverage the millions of visitors on the Nairaland forum to exhibit their products and businesses to different audiences.
Just a quick one, this is one informative article on the latest and most lucrative business you can start without much capital, read this article for help: 9 Lucrative Business Ideas in Nigeria with Small Start-up Capital
And also, this step-by-step guide is also to show you and teach you how our students at digital marketing skill Institute not only learn how to start and run effective businesses using digital marketing but also how they have mastered the use of online places like the Nairaland forum to market their businesses for FREE.
However, starting and running a business isn’t the only task of every business owner, in fact, knowing how your customers have an edge over you and doubling your sales strategies and effort is what we have mastered using some digital marketing tools to perform competitive analysis, and digital marketing strategies to secure better deals than your competitors.
I know right now you will be wondering how to learn these strategies for your own business, well, all you need will be unveiled to you in our next digital marketing training.
Click here to know about how to join our strategy-packed training today.
Now, let’s get down to the business of the day.
According to Wikipedia, Nairaland is ranked as the 10th most visited site in Nigeria as at August 2018, (and the 4th most visited indigenous site) according to Alexa.com
People go to the Nairaland forum because of the vast areas of topics people love to discuss on the forum, and most of these topics are by-the-minute news.
Nairaland forum vast areas of topics for engagement
So, to appear in the eyes of more than 12 million monthly online visitors on this platform, you need to understand that you can do this in two ways, which are: the FREE WAY or the PAID WAY.
[bctt tweet=”You can promote/advertise your business on Nairaland Forum for FREE! Ask me how?” username=”dmsinstitute”]
But before we get to how to benefit from the free ways and the paid way of promoting and advertising your business on Nairaland forum for a genuine maximum reach, let’s answer these few frequently asked questions about Nairaland forum then start from the very beginning, which is the steps-after-steps to be taken.
Is Nairaland a blog?
According to Wikipedia, Nairaland is an online community created by Seun Osewa in March 2005. It is targeted at Nigerians. Nairaland is ranked as the 10th most visited site in Nigeria as of August 2018, (and the 4th most visited indigenous site) according to Alexa.com.
With a simple and well-detailed explanation, a blog is more like a website where you post updates or content on a particular topic, which you are in control of.
While a forum is a place where different people with diverse opinions come to air their vast opinion on topics.
So, with this simple explanation, the Nairaland forum is not a blog, but rather, an online forum that accommodates diverse opinions of people with their unique and specific viewpoints.
Before you continue, do you know that some of our students are already driving traffic and boosting their business sales from content marketing, and the formula is quite simple (content + power strategies + the right channels = visibility, conversion, and sales)
With this simple content marketing formula that is included in our digital marketing training, our students are already driving traffic to their sites using content marketing alone (without ad) and this is what any business owner would love for his/her business.
(You can learn more about our training and course by clicking on this link.)
How Can I Join Nairaland?
The process of joining Nairaland Forum is quite simple and straight forward.
- You get to visit www.nairaland.com
- Click on the space with “Join Nairaland” and follow the on-screen instruction to input your valid email address. Then wait and check your email for a registration link.
The reason why your email address is required is a protocol to check that the submitted email address is a valid one. If you input an invalid email address, you will not get the registration link for which you will register with.
- Once you get the registration link, click on it to go to the registration page where you choose a username and password for when you need to login on the forum.
Then click on the “Join Nairaland” to activate your account.
browse nairaland forum official website on on search engine
nairaland forum login
registration link for nairaland forum
Congratulations, your account has been set up.
NB: when setting up your account, it’s is adviced that you register a business account with the business logo, business name and other necessary information that will be needed for easy business identification.
In this way, your posts are considered credible and genuine when the platform visitors see your posts. This can greatly boost engagements on the post.
How Do I Post On Nairaland Forum
Now, this is the part that will teach you how to promote/advertise your business on Nairaland forum and also the right forum to go for if you need a high rate of engagement.
So, how do you get this done?
Before you can “post” on Nairaland forum and also reply to other users, you must be logged in on the site. Otherwise, you can only view posts only when you visit the site as a “guest”.
If you do not have a Nairaland forum account, then you can refer to the “How Can I Join Nairaland?” session of this article and apply the steps to get started.
But if you do have an existing account on the forum, you can log in and follow these steps below to get started with how you can post on the forum.
Step 1. When you login into your account, you will come across a page like this below.
On this page, you will click on the forum that matches your content which you want to publish. In this case, we will be using a travel agency business as our preferred business.
When you click on the travel forum, you will get down to this area where you click on “create new topic”
Then read the instructions, guidelines, and rules.
NB: these rules are to be obeyed strictly to avoid your account being flagged as a spam account.
When truly digested, enter the headline of your content, and then the body of your content.
After this, you can choose to add images or other files for your post. And these images must not be above 4 MB and 250KB for other files.
After you must have clicked on submit, you can go right on your profile to see your past posts and even see the number of views it has gathered.
Now, those were the frequently asked questions that most internet users ask before getting on Nairaland Forum
Now, you need to understand that after you have learned these processes, you can go ahead to what to post and how to post your content on the platform.
Basically, there are two ways you can take advantage of the millions of monthly visitors on the forum.
One, you can go for the FREE-WAY which is the same way as posting on forums.
Or you can go for the PAID WAY, which is paid ads and sponsored posts on Nairaland forum
Some Of The Popular Forums On Nairaland For Maximum Reach:
Nairaland Politics
Because visitors are very interested in reading topics as important and engaging as politics, they tend to engage more on the Nairaland Politics forum.
And in times of heated electoral events, you can leverage the traffic on the Nairaland Politics forum to channel attention to your business.
Nairaland Romance
Though there are no particular seasons for a hiked engagement on this forum, but it is quite a forum that has a high number of visitors. If you run a dating site, or a business in-line with relationship and romance, you can promote your business in the Nairaland Romance forum.
Nairaland Jobs
If you own a job-hunting site, this is a good forum to promote your business or to promote vacancy news for maximum reach and engagement.
Other quite popular forums on Nairaland are Nairaland education, Nairaland general and Nairaland entertainment, so depending on what business you would love to promote or advertise on the forum.
Now, with these are some of the Nairaland forum where you can promote your business and generate leads for your business.
The FREE Method Of Promoting Your Business On Nairaland Forum
- The FREE way, is to post your business or product on specific forums where people often come to engage in posts.
One thing about this particular option is that you have to choose “strategic forums” which will have relatively high visitors, and also visitors who are most likely going to relate well with your business.
Take for example,
If you run a travel blog/website as a travel agency and you need to post your business on Nairaland forum for visibility’s sake, you will need to select a SPECIFIC NICHE that is very much in line with travel and other related terms in your business area.
I will show you a simple strategy on how to find terms/keywords in your business niche so that you can easily identify your place on Nairaland forum or other online forums.
But before then, you need to know the advantages and disadvantages of using “niche-specific” forums on the Nairland forum and even any other forum.
Whether it is to find the right niche and online forums for promoting their business online or identifying the right product category and trendy products for their affiliate marketing business, this strategy is very effective.
You could check out our site to see more of similar courses you too can learn from our institute and how to monetize the knowledge and turn them into a full-time business/job.
To get other keywords in your business niche, some of our students make use of the tool, Keyword everywhere to get relating keywords and their corresponding details.
Using keyword everywhere to find niche-specific areas and related keywords
Now, that is a way of promoting your business on Nairaland forum without paying any penny. But have you thought of how to promote your business on other platforms aside Nairaland forum for free and generate massive traffic which eventually converts to sales?
Now, that’s a trick that most businesses do not utilize, and in our digital marketing training, we disclose to our students these uncommon strategies which they use to reach more than 75,000 audiences on social media, search engine and other platforms for FREE!.
The Advantage Of Using A “Niche-Specific” Forum On Nairaland Forum
- Visitors on the Nairaland “niche-specific” forums are intentional and specific about what they are looking for.
Someone who is interested in vacation and looking for ways to get destination visas will easily relate well with your travel blog/website/business/agency because it is in line with what they came to search for.
The Disadvantage of Posting on “Generic Forums” on Nairaland Forum
- Your post will be seen by people WHO ARE LIKELY NOT interested in your business line.
Why?… because if you are going through a soccer thread on a soccer forum on Nairaland and see a business-post of a travel agency, there is a high chance you will not click on the post, pay it any mind or of worst, report it as spam.
- Your post can easily be lost in the crowd because these generic forums have quite a large number of visitors.
But in a Niche-specific forum, the number of visitors there is relatively low compared to that of the generic forums, and to make it best, they will be interested in your business.
Now that you have found out how to choose a Niche for your business type, let’s get down to what you should do next on the forum.
Steps To Take Before Using The Free Method Of Promoting Your Business On Nairaland Forum
Step 1. Monitor, Learn And Know The Community
This is quite simple and effective for your future posts on the forum.
Learning about the forum and monitoring their engagements from afar before posting on the forum will unveil to you who and how the visitors of this forum act.
- What is the focus of their discussion?
- Do they discuss extensively on these forums or have a lukewarm level of engagement on this forum?
- Do they make use of any hashtag or term?
These are the few studies you should make before thinking of engaging them with your posts.
Step 2. Create An Engaging Content
One thing you have to know is that to make the front page position with your content, your content must gather engagements, in terms of likes, comments, and shares.
So, your content must be engaging, educational, informative, and have the elements to buy people’s attention.
Some businesses make use of GIFs, images, and other files to engage their visitors, so you can employ such tactics and provide adequate information.
One of the tips you cannot afford to miss is the use of CALL-TO-ACTIONS.
Call-to-actions are short, action-packed verbs that will drive readers and viewers to take actions that are desirable to you.
For instance, “click here to proceed” “apply here” “subscribe on this link” and so on.
When you add a Call To Action (CTA) to your content or copy, you can get readers to perform some desirable actions. For eg, “click here” is an example of an effective CTA.
Step 3. Provide Support [A Strategy To Promote Your Business On Nairaland Forum]
Once you can direct people toward a breakthrough, help them solve their problems, and answer their questions, you have their hearts already.
And from this point, you can SUBTLY sell your product to the gathered audience.
For instance, if you are running a travel agency business, you can help answer people’s questions and provide support, then sell your agency/business to them.
Another way you can take advantage of “providing support” on Nairaland forum to sell/promote your business, is to use the Nairaland forum signature.
Use Of Signatures To Promote Your Business
What Is Signature In Nairaland Forum
Signatures on Nairaland Forum are just like having personalized information on your social media profiles.
Here, you could decide to post information about your business as your signature, so that when people click to see your signature after they have found your support/help useful, they can be introduced to your well-written signature, which sells/promotes your business.
Do you want to know how to promote your business using Nairaland Forum? Try Nairaland signature..
How To Check Signature On Nairaland Forum
The first thing to know about checking other people’s signatures on Nairaland forum is that you must have added a signature on your profile to be able to see other user’s signatures.
To add a signature to your profile, click on your profile.
Under the “personal text” tag,
Beneath it you will see the “Signature Box”, then edit it to whatever information you want to have there, be it your business information like address, or the website.
Then click on “update profile” on the right.
step-by-step process to add a signature to your profile on nairaland forum
And if you have a signature on your profile, then, click on the person’s profile, scroll down to see the person’s signature. It’s that simple.
Great right?
Another way to take advantage of Nairaland Forum in promoting or advertising your business is to go for PAID ADS
The Premium Method Of Promoting Your Business On Nairaland Forum (PAID ADS)
Simply put, paid ads involve placing your business advertisements on people’s spaces.
In this case, the space you take advantage of is the spaces at strategic positions on Nairaland Forum and where they can easily be seen.
To get started with Nairaland forum targeted ads, first of all, design your banner ads using these dimensions, 318 pixels wide, 106 pixels tall, and make sure the banner size doesn’t exceed 30kb in size with a PNG or JPG format.
Then go to www.nairaland.com/campaign and upload your banner and landing page while you wait for its approval.
After this process, you will be provided with the process of making payment.
This is what paid ads on Nairaland forum look like…
And this is what paid ads on other platforms look like.
Conclusion
Now, with you is the step-by-step guide you need to promote/advertise your business on Nairaland Forum either taking advantage of the free method, or the paid ads.
And these methods just listed for you are very effective that you might not need external strategies or channels.
But, if you wish to leverage the effectiveness of some other free channels and promote your business online, then you can check out this article on our blog.
FAQs
6 Ways Nigerian Businesses Use Social Media To Grow Their Business
How To Get Customers Online | 15 Ways To Find More Clients For Your Business In 2019
6 Digital Marketing Strategies To Beat Your Competitors
While you might find this to be amazing resources, I will need you to see some of our students who have tested the strategies listed for you, and even more that we teach in our class, now they are seeing good results.
See some of the testimonials below.
To even be honest with you, if you do not own a business, but would love to make money online, you can monetize the strategies I just though you now, and render this service to businesses who do not have the knowledge.
See some of our student’s results below…
This is Mofolusade Shonaike who now runs ads for small businesses and gets paid as high as ₦100,000 weekly to help businesses get more traffic to their sites and funnels.
Now, if these results seem like what you need, then you might want to check out some of our courses that our students are benefitting from. And also, how you too can benefit from this by being a student.
So, I hope that you were able to learn all you need to know about promoting your business on Nairaland Forum and other free channels.