8 Lucrative business ideas in Nigeria with small start-up capital
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A major barrier to many thinking of starting their own business is the perception that start-up costs are prohibitively high. That doesn’t have to be the case! Digital Marketing Skill Institute has put together lucrative business ideas in Nigeria with small start-up capital, as well as a rundown of some low-cost digital business ideas in Nigeria.

Here are some profitable business ideas in Nigeria;

8 Lucrative Digital Business Ideas in Nigeria with Small Start-up Capital

1. Local SEO Business Idea In Nigeria

SEO business idea is lucrative in Nigeria because it can make you wealthy with little or small more start-up capital. Becoming an SEO expert means learning improved variety of Search Engine Optimisation techniques to help improve a website search engine rank.

But once you have learned a lot of ideas about SEO, you can even start your own company. There are people who are making quite a lot of money from their SEO businesses after going through our digital marketing training and you would be surprised to know that they all started as an SEO.



You can start your own SEO company in Nigeria but before that, you need to understand what it takes.

To start up an SEO company is a very tough task. You can become an entrepreneur if you know how the search engine works and how to ensure your client’s websites ranks increases after optimisation.

How to start an SEO business in Nigeria

Starting up an SEO business is not simple. You need to be very much defined by your core requirements, you need a process that works.

To start up your own SEO company and make it successful, you should follow the checklist below:

  1. Gather the necessary knowledge (Click here to register for our digital marketing training course)
  2. Use tools to gather more ideas
  3. Start getting clients
  4. Outsource

To make your SEO business thrive in Nigeria, you have to understand the basics of website optimisation and ensure you’ve implemented what you are bragging about. Calling yourself the best SEO company in Nigeria will warrant you’re on top on Google search when prospective clients search for the highlighted keyword.

You can click here to check out our complete digital marketing course outline, For you to successfully set up an action SEO company in Nigeria, you should have acquired all the necessary digital skills needed to succeed and to be called an SEO expert or strategist.

These are some of the ways you can start earning money from your SEO firm in Nigeria. Before you start your company, you need to be defined what you want, how to get clients and how you want your company to grow.

2. Copywriting Business Idea In Nigeria

If you’re looking for a business with low-cost start-up opportunity in Nigeria? If you’ve got a way with words and business nous, then you might want to adventure into starting a copywriting business here in Nigeria.

Whether in the form of direct mail, a web page or even a jingle, the copywriter’s job is to use persuasive language to sell or raise awareness of a product, idea or service – a skill that is very much in demand by some of the biggest brands in Nigeria and the world t large.

An intelligent and powerful copy can convince the casual consumer to switch brand allegiance, generate leads and supercharge sales – the success of a campaign hinges on the quality of its written content.

Requiring only an internet connection and a laptop, as you will see from the list of online businesses in Nigeria, copywriting represents a very affordable start-up opportunity for someone with a good grasp of grammar and a way with words.

Basically, a copywriter needs to have an idea how email marketing works and this is contained in our digital marketing course. We teach and help you master your email marketing skill to move your career to the next level.

How to start a Copywriting business in Nigeria

You need to be very much defined by your core copywriting requirements and skills, you need a process that works. So, to start up your own SEO company and make it successful, you should follow the checklist below:

  1. Gather the necessary knowledge (Click here to register for our digital marketing training course)
  2. Decide you’re going into business for yourself
  3. Decide what kind of writing you’re going to do
  4. Get your portfolio together
  5. Pick a good name for your business
  6. Get a website (Click here to check out available domain name and hosting)
  7. Get a business card
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A comprehensive understanding of the English language is a must – a major marketing campaign could become a laughing stock at the mercy of a stray apostrophe – but not just any willing wordsmith can make it as a copywriter.

3. Social Media Marketing Business Idea In Nigeria

Utilising social media to its fullest potential can propel a business to the next level — if done correctly. Yet the world of social media marketing is still new to many people and is constantly evolving in Nigeria.

So entering the digital world can be intimidating to those looking to expand their online presence. For business owners who aren’t interested in handling social media marketing themselves, outsourcing is an option. And providing these social media services to other companies can be a business in itself.

If you’ve ever thought about how to start your own social media business, consider looking at existing social media companies in Nigeria.

These companies are social media management agencies and they basically specialise in maintaining the Facebook, LinkedIn, Twitter and blog presence for other businesses. Sometimes, these such companies also assist other business owners with planning social media strategy.

How to start a Social Media Marketing business in Nigeria

Starting up a Social Media Marketing business is not simple. You need to be very much defined by your core requirements, you need a process that works.

To start up your own  Social Media Marketing company and make it successful, you should follow the checklist below:

  1. Gather the necessary knowledge (Click here to register for our digital marketing training course)
  2. Use tools to gather more ideas
  3. Start getting clients
  4. Outsource

Our digital marketing course covers all the aspect of SMM and will assist you in the following areas listed below;

  • Create your own social media marketing agency from home
  • Offer a wide range of social media and digital marketing services
  • Have the products and tools necessary to find and close clients
  • Up-sell and cross-sell your clients on other related and value-added services
  • Create a website that advertises your services and gets leads

4. Blogging Business Idea in Nigeria

If you’re looking for the quickest and lucrative way to make money online, then the answer is blogging.

Blogging is turning out to an addictive part-time job for a lot of people around the world. Apart from being a great medium to express your feelings, expertise and experiences, blogs can turn into alternate means to earn some quick bucks.


Quick Question: Have you checked out our 10 top most valuable digital marketing resources to help you grow your business or career successfully using smart and proven digital marketing tactics and tools?

Click here to check it out. Let me know what you think. 🙂

And if you still need more help growing your business or career after accessing the resources, connect with me on LinkedIn and I will personally help you.


Though blogging takes time before you can start earning big if you implement the right strategy covered in our training, you can start making money in less than six months.

With recession rocking the boat and intermittent layoffs and salary cuts – why not make some extra money through blogging. You need no special technical knowledge or literary abilities to start a blog.

How to start a Blogging business in Nigeria

Starting up a blogging business in Nigeria is relatively simple. To start up your own blog, monetize and make it successful, you should follow the checklist below:

  1. Pick a topic that you love (See how to choose a perfect blog niche)
  2. Create a blog (Click here to create your personal blog)
  3. Build up traffic (Click here to learn how to grow your website’s traffic)
  4. Build trust and credibility (See how to get those here)
  5. Monetise (Click here to see how to monetize your blog)
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5. Website Design Business Idea in Nigeria

Web design or development is another cool business that requires technical know-how to start making money legitimately online.

Deciding to start a web design or development business is no easy task. It requires a certain degree of diligence, tenacity, ambition to begin working for yourself and a lot more things you need to know before starting your web design company. You’ll be faced with some very hard decisions along the way that can impact the success and growth of your web design entrepreneurial venture.

Web designers aren’t required to have any specific training or certification as long as they have the skills to design a site. Although it’s not necessarily a requirement, a knowledge of coding and programming can increase opportunities and income.  Web designers should have:

How to start a Web Design business in Nigeria

Starting up a website design business is not simple. You need to be very much defined by your core requirements, you need a process that works.

To start up your own website design company and make it successful, you should follow the checklist below:

  1. Acquire web design skill
  2. Calculate Start Up Costs (Hardware, design software etc)
  3. Establish Your Brand
  4. Create Your Own Portfolio Website (Click here to create your portfolio website)
  5. Figure Out How Much to Charge
  6. Develop a Sales Cycle
  7. Get clients
  8. Outsource

6. Email Marketing Business Idea in Nigeria

Over the next few years, the acceptance of e-mail marketing as a means of advertising is expected to grow and you can place your own company to take a substantial share of the market by starting your own e-mail marketing business now and offering your clients first class services with proven results that would keep them coming back and referring others.

Email marketing companies basically help small, medium and larger businesses connect online with existing customers to promote the sale of goods and services.

Outsourcing email marketing services allow businesses to focus on other areas of business development.

Starting an email marketing company requires skills in creating email content and design elements that persuade customers to immediately make a purchase. An understanding of Internet marketing is also useful when creating email marketing campaigns targeted at specific customers.

How to start an Email Marketing business in Nigeria

Starting up an Email marketing business in Nigeria is relatively simple. You need to be very much defined by your core skills and requirements, you need a process that works.

To start up your own email marketing company and make it successful, you should follow the checklist below:

  1. Acquire relevant skill  (Click here to register for our email marketing training course)
  2. Write your business plan
  3. Decide on the services you want to offer
  4. Observe your competitors
  5. Purchase E-mail Marketing Software (Click here to get started)
  6. Determine your prices
  7. Devise a sales and marketing strategy
  8. Create a business website (Click here to create your business website)

7.  Content Marketing Business Idea in Nigeria


Quick Question: Have you checked out our 10 top most valuable digital marketing resources to help you grow your business or career successfully using smart and proven digital marketing tactics and tools?

Click here to check it out. Let me know what you think. 🙂

And if you still need more help growing your business or career after accessing the resources, connect with me on LinkedIn and I will personally help you.


There’s no doubt that content marketing is dominating the digital marketing space. Rather than replacing SEO, social media or email marketing, it has become an integral component of each of these strategies and channels.

According to Wikipedia, Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content marketing is being used by 86% of businesses today. But effective content marketing? Not so easy to find. So, with this in mind…setting up an effective content marketing business shall thrive in Nigeria.

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How to start a Content Marketing business in Nigeria

Starting up a content marketing business in Nigeria is easy. You need to be very much defined by your core skills and requirements, you need a process that works.

To start up your own Content marketing company and make it successful, you should follow the checklist below:

  1. Acquire important content marketing skill  (Click here to register for our email marketing training course)
  2. Write your business plan
  3. Decide on the services you want to offer
  4. Observe your competitors
  5. Determine your prices
  6. Devise a sales and marketing strategy
  7. Setup your content marketing website (Click here to create your business website)
  8. Regularly survey your clients

8. Digital Marketing Agency Business Idea In Nigeria

A digital marketing agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game.

Running a digital marketing agency in Nigeria may not be easy as you think, just like any other business. You have to undergo various stages before you can say I have arrived.

The steps I am talking about involves series of challenges, and you have to be proactive enough to surmount these challenges and get your digital marketing agency running in Nigeria.

However, before proceeding to go to the digital aspect of it, you must have registered your digital marketing agency with the Corporate Affairs Commission. Afterwards, you are issued with a certificate of incorporation, as your RCC number, perhaps before building your website.

A lot of newly emerging digital marketers never had hands-on experience in digital marketing. They felt that they have gotten the skill and knowledge perhaps in using one or two digital marketing tools and for that reason, you go ahead to set up a digital marketing agency.

How to start a Digital Marketing agency business in Nigeria

In this post, I explained how to set up a digital marketing agency step by step, you might want to have a look at it.

However, starting up a content marketing business in Nigeria isn’t as easy as you may think, although it’s lucrativeness is not questionable. You need to be very much defined by your core skills and requirements, you need a process that works.

To start up your own digital marketing agency and make it successful, you should follow the checklist below:

Become vastly experienced in critical aspects of digital marketing

  1. Acquire important content marketing skill  (Click here to register for our email marketing training course)
  2. Write your business plan
  3. Create a professional email address
  4. Create Your Business on Google+
  5. Decide on the services you want to offer
  6. Observe your competitors
  7. Determine your prices
  8. Devise a sales and marketing strategy
  9. Setup your content marketing website (Click here to create your business website)
  10. Regularly survey your clients
  11. Partnership
  12. Generate quality leads

To sum it up:

These are some lucrative digital businesses you can start in Nigeria and following the stated steps, you can quickly start a business with low start-up capital.

Here is an infographic shared by Entrepreneur on how to set up your business successfully in Nigeria.

These profitable business ideas in Nigeria with small start-up capital article shall frequently be updated as long as there are new and paying online businesses springing up fast in Nigeria.

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