Website Optimisation for businesses in Nigeria
Reach your Target Audience: How do you identify your audience?
December 2, 2016
Digital Marketing
Digital Marketing Courses in Nigeria: Top digital marketing courses   
December 6, 2016

Website Optimisation for businesses in Nigeria

website optimisation

The only way to boost relevance and visibility to your website in Nigeria is through website optimisation. In clear terms, website optimization is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS).

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

Website Optimisation for businesses in Nigeria

 

However, there are factors that that actually determines your website optimisation, such factors include how good your content development, your website layout and designs and a host of others. Anything that is contrary to this means that you visitors would leave your website.

However, website optimisation actually is a concept that compounds search engine optimization skill. It includes more of SEO and the moment you fail to get it right, that means you have started chasing out visitors of your website.


Important Note: Are you ready to discover how to generate a steady stream of new customers and sales every day regardless of your products, price point and marketplace using digital marketing? or Are you ready to discover how to start and grow a high-profit Online Business and go from $0 to $1,000 to $10,000 monthly with a year? Then sign up for our FREE Digital Marketing Training below now 👇👇👇👇👇👇 and we will email you training lessons for FREE.


The truth is that you cannot push your ranking as high as possible with Search Engine optimisation (SEO) devoid of website optimisation.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

Website Optimisation for businesses in Nigeria

Search Engine Optimization (SEO) services for website optimization addresses myriads of factors such as using keyword, creating search-engine friendly design, content, building links, and resolving technical issues that may drive search engines away.

There are many factors behind why people leave your website. As a website owner, reason behind website optimisation is to attract traffic, keep visitors, and convert them.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

Some characteristics of a website optimisation include fact perfecting your website design, increasing the loading speed, developing good contents, and other things. If these things are imbedded in your website a visitor has no reason to leave.

Active content

Website Optimisation for businesses in Nigeria
In digital marketing world, content is a king. That is to say, website optimisation wouldn’t work without an active content. And for content to be a king, content doesn’t have to be inactive.

If your website continues to keep old contents without updating fresh contents nobody will keep navigating your website. If a visitor has nothing new to read, why would he or she stay on your website? At least you have to ensure that you regularly update contents so as to keep your website

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

Good content

A well developed content will help your website optimisation. There is nothing that is more thrilling to readers than a content that is clear and comprehensive. If your content is difficult to read then that becomes a strain.

Website Optimisation for businesses in Nigeria

No visitor will spend much time reading stuffs that is not comprehensive. Surely, contents are requirements to rank well on search engines rank pages.

No visitor will spend much time reading stuffs that is not comprehensive. Surely, contents are requirements to rank well on search engines rank pages. Click To Tweet

On a related note, consider that design isn’t just about colors, images and graphics. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. If it can’t be easily read, it’s simply not going to convert very well.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

Use modern plug-in

You cannot use outdated plug-ins and expect a good website optimisation. For instance always use HTML5 for multimedia like the videos or animations.


Important Note: Are you ready to discover how to generate a steady stream of new customers and sales every day regardless of your products, price point and marketplace using digital marketing? or Are you ready to discover how to start and grow a high-profit Online Business and go from $0 to $1,000 to $10,000 monthly with a year? Then sign up for our FREE Digital Marketing Training below now 👇👇👇👇👇👇 and we will email you training lessons for FREE.


In a bid to ensure better experience for users who cannot afford your video, you can also include a note that summarizes your video. Remember, the fewer bells and whistles your site adds, the less time you’ll have to spend jumping on new technology trends.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

Website design and layout

The layout and the way you design your website are very important aspects of your website optimisation. If the design and layout of your website is poor, visitors will leave your website. Your design shouldn’t conflict with the user experience because that is what matters most. Your website should be designed in such a way that it appeals to visitors.

projects

 

If your website is rooted with variety of contents, you can implement a more robust filtering system through which the users can eliminate the distractions and find what they are searching for.

Page loading

Page load speed is a ranking factor for Google. It’s a good idea to check your page load on a few random pages to make sure changes to your site have not affected performance.

Website Optimisation for businesses in Nigeria

For instance,when Google added page speed into their algorithm, sites that had slow load times saw a drop in traffic from Google. Always optimize your website to improve performance.

For instance, if you are using a shared hosting server, you can try switching to a different hosting provider to see if it makes a positive difference. After making changes, measure performance again.

Appropriate Ads

 

 

 

 

 

 

Placing Ads may not necessarily be a component of website optimisation. But it could affect the visitors. Let your Ads be moderate and always ensure that they are placed at the appropriate positions.

If your website is running based on Ad driven motive, then removing them from your website entirely may not be the best. Just because you need to have Ads doesn’t mean you need to place them everywhere.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

Your Ads shouldn’t be the first thing visitor sees, and they shouldn’t take up more of your site’s real appearance and your actual content.
Yes, the whole idea is to increase the conversion rate, so you just have to ensure that you make your Ads very moderate by limiting the number of ads you use and the locations where they’re displayed.

Good navigation set up

Website Optimisation for businesses in Nigeria

A good navigation is one of the reason visitors would stick to your website and probably convert. A good navigation is not just for good user experience but also boost your Search Engine Optimisation efforts.

Rearranging your entire navigation putting into cognisance the user’s needs is very important. There is nothing dreadful like visiting a website that you find tough to navigate to your desired option.

You just have to ensure that anybody on arriving on your website looking for a specific piece of information and wouldn’t get caught in poorly laid-out navigation options.

Useful links:


Are you really serious about making money online, increasing your sales and boosting your brand awareness?

Find out what you need to increase your sales or make money online in our 100% FREE 14 Days Digital Marketing Training.

Within 14 days you will discover proven and tested digital marketing strategies and tools that will double your sales and make you money online. The best part is that you will have access to the lessons 100% FREE.

Wondering why we are giving this training to you for FREE, well it's because we are really interested in your success.

We believe that if you enjoyed and learnt a lot from the valuable Free 14 Days Digital Marketing Training, then you would upgrade to our paid and physical classroom digital marketing course for hands-on practical and implementation training with 1 year support, coaching and mentoring.

Enter your name and email address below 👇👇👇 to get immediate access to our FREE 14 Days Digital Marketing Training. You will receive 14 lessons by email, one per day - it is absolutely FREE.