Imagine creating your website with loads of money, paying a web developer ridiculous amounts, pouring lots of time and energy into building the perfect website, only for nobody to enter there in. That’s what most businesses face in Nigeria when they venture online for the first time without employing strategic marketing. If your business has succeeded in getting an online presence, and the Return on Investment (ROI) is not encouraging, what you need is flowing with the digital marketing trends where necessary.
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Essentially, what digital marketing does to your business is to help you acquire more customers, retain them and tremendously boost your revenue.
But for your business to achieve these, you must understand and learn how to apply the key trends of digital marketing strategies.
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5 Key Digital Marketing Trends to Apply to Your Business
Despite that a huge percentage of organisations have gone digitalised, and succeeded in making online presence. Funny enough, some organisations still ask if they need to apply the fundamentals of digital marketing and its strategies.
That is why some organisations are still in their laurels today. The truth remains that digital marketing is simply a structural system that should be applicable to every business.
No matter how small your business is, you will achieve greater results in terms of revenue, sales, number of customers amongst other benefits.
There are no complexities in doing this. It is just a simple strategy. What is paramount is to learn, understand and apply these key fundamentals of digital marketing, which I am about to tell you. You will be marveled at the end of the game plan.
Some organisations that really know their onions have done it, and it has worked for them. Yours wouldn’t be an exception. This is one of the most pretty valuable and revenue-adding skill which any business can have.
Please do not get bored on this write up, because I am about to unleash the key fundamentals that will help you in applying digital marketing strategies.
The following are the tested and proven digital marketing trends that will help you achieve greater results
1. Mobile Technology
Apparently, this is one of the newest trends as far as digital marketing is concerned. For your business to harness its potentials and boost revenue, it should be able to effectively leverage on mobile technology. The thrust behind this is not far fetched, because the transition from computers to smartphones is something that is overwhelming.
For instance in Nigeria there has been a sharp decline in desktop usage, of which available data show that in 2011, desktop usage dropped from 91 percent to 60 percent in Nigeria.
Further, in 2014, smartphone and tablet sales grossly outnumbered the sales of PCs. And strong predictions that in 2017 all business will be run on mobile technology platforms.
It is important to know that a huge percent of customers who visit your website do that through their smartphones. They prefer to carry out their transaction through mobile phones.
Having known that, your business need to start learning what is possible with mobile technology and marketing. This is very crucial in today’s digital world.
Every aspect of your digital marketing campaign should reflect mobile considerations. The Facebook for instance has been of enormous importance to businesses.
Business owners now have to get direct link with customers and engage them successfully.
2. Website Optimization
The application of Digital marketing fundamentals and strategies may not be easy. What is crucial is to make smart decisions that will affect the business goal on the long run.
Optimizing your website successfully definitely makes search engines to quickly identify your website. Most consumers go online and acquire the needed information about a particular product, or service online. Though, there are different methods through which they search for information online.
Apparently, the very most outstanding is using the search engine results. The first part of getting your website in front of potential customers and clients is to correctly optimize your website.
There is a way you will perfectly optimise your website, search engines will be able to your website. And how it relates to what a particular user at that point in time is looking, this is what we call the “implementing a solid organic search strategy”.
The essence of this is to ensure the constant visibility of your website within the search engines. As well as, to help drive more traffic, increasing your Return on Investment (ROI)
3. Content Marketing
The provision of relevant, informative and insightful content through the effective utilisation of blog on your website is a major driving tool, in as much as digital marketing is concerned. Content marketing is one of the keys which you should endeavor to apply in your marketing strategy.
Through proper content marketing strategies, your business can establish recognition within the business terrain.
Customers or visitors to your website will always be thrilled and enticed to always log on to your website, that is if they often get the information they need at every point in time. Therefore content remains a major driving factor in a digital marketing strategy.
You stand the chance of increasing the number visitors and customers on daily basis. Do not forget that when you feed your blogs on the website, the tendency of getting bombarded with questions will increase.
What you need to do is to ensure that appropriate and accurate responses are giving to them. However, you should be timely in giving out responses to question. If you create impactful content for your website that means you are poised in creating business authorities.
4. Social Media and Email Marketing
Undoubtedly, these digital marketing trends have been of enormous impact to businesses in Nigeria, though there are things that need to be put in proper perspectives.
The social media have been a powerful tool in promoting and increasing brands’ presence throughout the internet. The utilization of variety of social media platforms such as Facebook has made provisions for a lot of new opportunities for Nigerian businesses to interact and connect with potential customers and clients.
At the recent F8 conference, Facebook announced that its Messenger app has 600 million users, growing 50 percent last year, faster than its main app.
This number doesn’t even consider the other similar apps, like Facebook-owned WhatsApp, WeChat, Viber and many others that collectively have about 3 billion accounts. What this means is that these media provide a very powerful tool to share information and distribute content about products and services.
5. Email Marketing
The email marketing as well has proven to be a reliable fundamental of digital marketing strategy. For instance if 100 persons visits your website in a day, 2 person could make buying decision.
On this note, you start to imagine what happened to the other 98 persons that couldn’t make buying decisions. Though, you may have succeeded in driving traffic to your website. This is apparently where strategic email marketing comes in.
If you succeed in this, you are bound to bring returns on investment. Remember, the majority of emails opened today are opened through the smartphone device. So it becomes imperative to be sure that all email-marketing strategy are mobile-ready.
More Resources:
- Why You Should Have a Digital Strategy
- Search Engine Optimization (SEO) | A Complete Beginner Guide To Ranking Your Website
- What is Digital Marketing? A Complete Step by Step Guide For Newbies
- 7 Common SEO Mistakes To Avoid And How To Fix Them
- How to Start Affiliate Marketing for Beginners | Step by Step Guide
- How To Market Yourself Online [Infographic]
- 6 Steps To Building An Online Marketing Strategy In Nigeria
- Lead Generation | A Complete Beginner Guide To Generating Leads
- 10 Tips On How To Generate Leads On Twitter To Drive More Sales