Digital Marketing Agency in Nigeria: How to start a digital marketing agency
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Running a digital marketing agency in Nigeria may not be easy as you think, just like any other business. You have to undergo various stages before you can say I have arrived.


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The steps I am talking about involves series of challenges, and you have to be proactive enough to surmount these challenges and get your digital marketing agency running in Nigeria.

However, before proceeding to go to the digital aspect of it, you must have registered your digital marketing agency with the Corporate Affairs Commission. Afterward, you are issued with a certificate of incorporation, as your RCC number, perhaps before building you’re website.



Take this from me, it is imperative: A lot of newly emerging digital marketers never had hands-on experience in digital marketing. They felt that they have gotten the skill and knowledge perhaps in using one or two digital marketing tools and for that reason, you go ahead to set up a digital marketing agency.

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The chances that you will do well are very slim. No matter the knowledge and skills you have acquired, you need to work with a digital marketing agency or company in the past before you can start thinking of setting up your digital marketing agency.
Working with a digital marketing agency before setting up your digital marketing agency gives you the room to understand the modus operandi and gives you the chance to avert any mistake.

Working with a digital marketing agency before setting up your digital marketing agency gives… Click To Tweet

Set up your website

Building a website is a prerequisite. There are different companies where you can get the domain name of your site registered. For instance, I have been using GoDaddy in registering all of my domain names and trust me; it has been awesome dealing with GoDaddy.

You also have to host your website with any good hosting company to make the process complete.

However, a WordPress website is what I always build for my business. Using WordPress site is easy and seamless, but if you haven’t used it before, you will spend some time learning how to use the platform to get going with your agency website.

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Meanwhile, if that could take much of your time, you may need to outsource the service. Candidly, you need to understand the in and out of WordPress. Sometimes, I may need to optimize the website, and I do that because I have the knowledge.

Further, the kind of theme you use in building your WordPress website also account. The theme you use should communicate professionalism. I often search for themes on Themeforest; you can also use One Paper Themes.

Create a professional email address

Creating a professional email is very essential. You don’t need to start using your personal email. You need a real company email address where clients and prospects can reach you. Now, the way you set up a personal email account is entirely different from the way create a company email address.

However, some or most web hosting companies do offer a built-in mail platform through Cpanel. I recommend you to set your email on the Cpanel.

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Create Your Business on Google+

There is one unique complex role that Google plus plays and that are Search Engine Optimization. When using Google Plus always have it in mind to continuously optimizing relevant keywords. You just have to try establishing yourself on Google+ when you have started your digital marketing agency.

 

Partnership

Partnership in most businesses usually work, you can partner with any firm that has a competitive advantage in a particular niche or area. For instance, I have an Indian partner, we do things together. Sometimes, I give him some website jobs to do for me when am indisposed.

The partnership may not be an essential at the preliminary stage but in the long run, you will get more sales.

Become vastly experienced in critical aspects of digital marketing


Quick Question: Have you checked out our 10 top most valuable digital marketing resources to help you grow your business or career successfully using smart and proven digital marketing tactics and tools?

Click here to check it out. Let me know what you think. 🙂

And if you still need more help growing your business or career after accessing the resources, connect with me on LinkedIn and I will personally help you.


Digital marketing is not making your website just visible; do not get restricted to getting found on the first page of search engine result. It goes beyond that. Part of your job should be to offer a broad range of digital marketing services that could be of value to customers and prospects.

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It could be to run a digital marketing campaign, SEO services, email marketing services, or copywriting.

Generate quality leads

This is an aspect you can never do without; your leads bring forth the money to your business. There are many ways you can go about this. It depends on how much effort you intend to invest in this area. You can source for emails through LinkedIn. You can also get leads from organic traffic source; you can also use paid advertising.

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