How to Grow Your Business With Email Marketing in Nigeria

Do you want to grow your business with Email Marketing in Nigeria?

I will start by defining what email marketing is, this article is meant for those who don’t know much about email marketing. You can get a more elaborate understanding by clicking here to join our digital marketing course.

Email marketing has to do with directly marketing to a group of people through their mail address, in a real sense every email sent to new or existing customers could be considered as email marketing.

It involves using email to send promotional ads, business requests, solicit sales and donations, and it is also used to build loyalty, trust, or brand awareness. That’s why I mentioned it as one of the many money-making online businesses in Nigeria (quickly read through, don’t worry, i will wait until you’re done, you’d be surprised to see digital jobs that pay well in Nigeria)

By building a mailing list, email marketing can create an extremely valuable asset. The more the list/subscriber, the more your profit.

I shared a step-by-step guide that will help anyone looking to get started with email marketing (You might want to click here to see an email marketing article for newbies). People who do not understand what a list or subscriber is can click to learn from our digital marketing training program or simply follow my explanation below.

A list in email marketing is a list of email addresses that are automatically added to the intended recipients’ database for an email campaign. Email addresses from the list are monitored by web-based software to give a detailed report of your email campaign.

Sometimes it can also be used to monitor how messages render. Thus, a list system allows marketers to know their email marketing performance whenever a list is been sent out.

I personally use the GetResponse email marketing tool to grow my list, this has helped me over the years to grow a healthy email list. So you might want to click here and register for GetResponse, their rates and services are amazing. In fact, you can join now and get 30 days free trial.

Have you been wondering how email marketing can boost your business online, you’re not alone. A lot of business owners have meditated on this question. You can click to register for our training course, we will share with you more steps to grow your business with email marketing in Nigeria.

As businesses adopt means of online brand awareness like social media and online marketing, email marketing allows SMEs to use this method as one of the strongest platforms to reach their market with a personalized message.

Email marketing is the most effective way for all marketing, including targeting and retention of the customer for acquisition.

Like any other business owner, you can also benefit from email marketing. There is a list of benefits which we will cover in this article, but one of the most compelling reasons to use email marketing in your business is its return on investment (ROI).

Still not convinced that email marketing is worth the time for SMEs? Consider these stats:

• Email marketing is the most effective way for all marketing, including targeting and retention of customers for acquisition.
• Email marketing delivers results three times more conversion than social media.
• Email marketing brings in about 50% for every penny you spend. That’s one of the highest ROIs for any type of marketing.

What I mean is that if you can use #50,000 to build a list of 1000 subscribers, what that implies is that you have spent #50 on each of your subscribers.

You listed a product or service for #20,000 on your email newsletter and you include a sense of urgency in it. If 5 subscribers out of your list buy from you, you have made 100,000 naira.

With 100,000 naira profit, you can deduct the cost of the advert which was 50,000 from 100,000; you will be left with 50,000 profits which is a good return on investment.

So your starting point should be things your potential audience wants to receive from you when they receive your mail. If you’re lucky enough to have a thriving demand for what you selling, then sending out new announcements on any of your products or services may be OK, but generally, you will need to be more creative in doing this.

One of the best features of email marketing is that it does not require a high level of expertise to execute your marketing campaign and It is fairly inexpensive. Join our training program and let’s help you understand Email marketing. Also, I shared a step-by-step guide that will help anyone looking to get started with email marketing (You might want to click here to see my email marketing article for newbies).

9 Tips to Grow Your Business With Email Marketing in Nigeria

Here are the best practices that will help you get started:

Provide Value

Keep this at the back of your mind Value is the major reason your audience will opt in on your landing page or website. You need to understand your customers and what they want from you, and then you have to deliver all the goodies and offers you promised your audience on the website.

Let’s take a small business for example; I would like to pick a fashion website. All they have to do is to send a promotional email blast to their list. However, when you take a good look at their target audience, there are more opportunities to deliver high value that is far beyond the information on the latest items of your brand/product.

The target audiences are those who want to know more about fashion tips which a lot of your audiences are interested in. By sending daily email newsletters packed with information they want to know, sprinkled with some little promotions.

You will need to deliver a kind of value that will get them excited in the newsletter you sent and any other newsletter sent afterwards. Click here to join our Digital Marketing training course lets teaches you how to generate leads and grow your business with email marketing.

Know Your Target Audience and Serve Them

The majority of the audience are aware of spammed emails from a mile away. You need to use your email marketing campaign to know what your audience wants, they expect more from your business and you have to give them more than they expect. Knowing your customer is very vital in email marketing.

In order to get to your audience, you need to personalize your mail so as to help you create a deeper relationship with your audience. It shows you care about them and their need and not just by selling or promoting your business, and it makes a great impact when it comes to building your business.

Click here to join our Digital Marketing training course lets teaches you how to generate leads and grow your business with email marketing or click here to see my email marketing article for newbies.

Maintaining the Statistics of Your Opt-ins and Opt-outs

Allowing your subscriber to control their engagement with your business is a crucial aspect of email marketing. you cannot force your audience to look at your newsletter content, those who don’t open your emails aren’t likely to convert but those of your audience who open your emails will convert all because you were able to market or give tips through your newsletter.

Adding calls to action to your newsletter makes opting into your marketing campaign easy, but you need to always include an opt-out button also on every newsletter you deliver.

Market Your Email Through Other Social Platform

You need to figure a way out on how you can effectively earn more subscribers to your mailing newsletter. Add value-added offers on each purchase page in order to encourage your subscribers to sign up.

Add a sign-up subscription call to action button on every page of your website, in a position that will be easy for site visitors to them.

You might also need to consider the use of pop-ups on the website to make sure your audience/visitors know they have to opt in to sign up before they get the offer.

Make your newsletter shareable on social media to increase relationships and trust. Click here to join our Digital Marketing training course lets teach you how to generate leads and grow your business with email marketing.

Avoid Buying Email List

No matter what other people in this field tell you, you should not buy an email list just because you want to buy your list overnight, List building is a gradual process.

Small business owner generally don’t have the time or knowledge on how to segment their audience. You should work on how to develop and grow your email list because a targeted customer base is going to increase more than un-targeted leads.

Here is a video on how to grow your first 100 email list subscribers.

I shared a step-by-step guide that will help anyone looking to get started with email marketing (You might want to click here to see my email marketing article for beginners).

Open and Close Subscriptions Formally

For every subscriber that comes into your list, your brand or business should always create a pre-loaded email for any new subscribers coming into your list.

You need to first communicate to every subscriber coming into your list to let them know what they should expect as they subscribe and also the kind of content they should expect. Click here to join our Digital Marketing training course lets teach you how to generate leads and grow your business with email marketing.

Image is Paramount

Make sure your newsletter should be well-designed and well-written. Make your newsletter text to be visually appealing to your intended audience. You need to come up with a compelling subject line as you have on the content of your newsletter, which is a great chance for the newsletter to be opened by the audience.

Add the company contact information on every newsletter campaign and make sure you include a link where your subscribers can click through back to your website.

Effective Timing

Email marketing has to do with effective timing, pay close attention to how often you send emails and when you should send the newsletter. Some of your subscribers are more available to open to receive your newsletter at a certain time of the day.

Avoid sending out too many email newsletters within a short frame. You should create a time interval for all your email campaigns.

Think about your personal experience with email marketing. How do you feel when you receive a newsletter from a company every day? Am sure you will be upset when such an email hits your inbox.

Come up with a strategy and diversify your content for your audience to avoid negatively impacting on the click-through rate.

Try and create a well-scheduled newsletter that you think makes sense and see what happens as a result of doing so. Click here to join our Digital Marketing training course lets teach you how to generate leads and grow your business with email marketing.

Keep Testing

In email marketing, one of the most important things to remember is to always test your email campaign. Which goes hand in hand with the timing mentioned above in this article, based on the result from data received from the Newsletter Company? Testing different subject lines with email content.

Effective marketing method is a very powerful component of your marketing effort for your small business. Sending both the plain and the HTML versions to know which of the email versions performs better. Test time of the day and week where you get high open rate results.

I’ve previously written a step-by-step beginner guide that will help anyone looking to get started with email marketing (You might want to click here to see my email marketing article for beginners).

This effective marketing method is a very powerful component of your marketing effort for your small business. It is less expensive and it won’t take more marketing budget effort on your part.

It gives you a means of connecting to your customers and prospective clients in a manner that can deliver as much value for them as it does for you.

You need to focus on providing value first to your subscribers and should not forget to test, and measure your email campaign; every other thing will fall into place.

I use the GetResponse email marketing tool to grow my list, this has helped me over the years to grow a healthy email list. So you might want to click here and register for GetResponse, their rates and services are amazing. In fact, you can join now and to get 30 days free trial.

Where are you regarding email marketing in your business?

What challenges do you have to make this happen?

I’d love to hear from you. However, you can click here to join our Digital Marketing training course lets teach you how you can grow your business with email marketing.

Final Thought

Email marketing is a strategic approach that can yield significant results when growing your business. It involves building an email list and utilizing effective techniques to engage directly with your audience, nurture relationships, and drive conversions.

The main purpose of sending out an email is to provide valuable content that resonates with your subscribers while employing strategies like segmentation, personalization, and automation to enhance your campaigns. As you implement these practices, you have to be consistent and analysis is crucial for ongoing success.

If you want to improve your skills and knowledge in email marketing, consider enrolling in our digital marketing course to learn practical strategies and tools to help you maximize your email marketing efforts and grow your business effectively.

More resources

Email Marketing needed for your business in Nigeria

Email marketing in Nigeria: Start getting email marketing strategy right

How To Start Email Marketing | Free Email Marketing Guide For Beginners

The 3 Benefits you will derive when you embrace email marketing

Tips on how to Convert Leads into Paying Customers with Email Marketing