Anchor text - Digital Marketing Skill Institute | Globally Recognised Digital Marketing Courses and Trainings
May 23, 2017
May 23, 2017
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Anchor text

Anchor text is the words forming a text-based hyperlink viewable within a browser. Important to search engine optimisation as it indicates the content of the page referred to search engines. Also important for effective website design, it is prominent when scanned to form a call-to-action.