How to rank higher on top search engine
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One of the best ways to get your online business noticed is to make sure it appears near the top of search engine lists. And there are lots of tips and tricks you can use to do this. In this two-part feature, we look at some great ways to optimise your website for search engines.

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Tip 1: Keyword research

 



Internet marketing and eCommerce expert Nigel Burke says “it’s essential to research the right keywords to embed in your site”Search engines will use these keywords to rank your site”

The idea is to use a tool like the free Google Keyword Research Tool to see how often the keywords you want to use are searched on a monthly basis.

The idea is to use a tool like the free Google Keyword Research Tool to see how often the… Click To Tweet

For example, if you run a hotel in Lekki it’s not good enough to use  keywords like ‘lekki hotel’ if people are searching using the words ‘Lekki hotel accommodation’. The tool will be able to tell you which search terms related to your site are most popular,”

Tip 2: Use tags properly

 Search engines use a number of different ‘tags’ to rank sites. Some of the most important tags are the title tag and the meta tags. These tags sit behind the website and you use keywords in them to help search engines rank your site. The page title tags and meta description tags are often used by Google to rank search results.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

Tip 3: Look for opportunities to embed your keywords

It’s important to embed your keywords into other areas of your site such as headings, content and pictures because the more frequently your keywords are used in your site, the easier it is for search engines to find you. But avoid ‘keyword stuffing’, otherwise Google could penalise your site.

Keyword stuffing is when you tag everything on your site with your chosen keywords in an attempt to have your site’s pages ranked as high as possible on search lists.


Quick Question: Have you checked out our 10 top most valuable digital marketing resources to help you grow your business or career successfully using smart and proven digital marketing tactics and tools?

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Click here to check it out. Let me know what you think. 🙂

And if you still need more help growing your business or career after accessing the resources, connect with me on LinkedIn and I will personally help you.


Keyword stuffing is when you tag everything on your site with your chosen keywords in an attempt… Click To Tweet

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

Tip 4: Use webmaster tools to improve your ranking

 

Google has a number of different webmaster tools you can use to improve the ranking of your site. Internet marketing and eCommerce expert Nigel Burke  say these tools help you “understand what Google uses to rank your site and what keywords are important in determining your ranking.”

The tool will give you information like who’s linking to you, and you can also get information about any bugs in your site.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

Tip 5: Measure your website’s performance with analytics

There are different type of  analytical tools you can use to get information about your site like where people have been before and where they go after leaving your site. Google Analytics is a good (and free!) example.

A good analytics tool will also help you produce weekly or monthly reports you can use to optimise your site. Learn more about how Google Analytics can help your business.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

Tip 6: Create useful content

It’s important to include full descriptions of your products and their benefits on your site, you will also get information vital to your customers, it also helps search engines find you.

But it’s also worthwhile to include useful information such as research papers so that people see your site as a valuable source of information, not just a place to buy products or services, you can also include downloadable tip sheets is another great way to increase your business’s position in search engine rankings.

Tip 7: Link to other sites

Another way to improve your search engine rankings is to link through to other useful sites related to your own. “I recently worked on a site for a wedding celebrant and we included links to useful sites such as marriage registries” These additional links will also help your search engine rankings.

MUST READ:  Find out the reason why people leave your website

Of course, you don’t have to use these tips all at once – you might want to work through them progressively. Your rankings within search engines should rise as you draw on these ideas.


Quick Question: Have you checked out our 10 top most valuable digital marketing resources to help you grow your business or career successfully using smart and proven digital marketing tactics and tools?

Click here to check it out. Let me know what you think. 🙂

And if you still need more help growing your business or career after accessing the resources, connect with me on LinkedIn and I will personally help you.


 

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